TL;DR:

• AI streamlines paid search marketing account restructuring, saving time and improving efficiency
• Tools like Optmyzr and ChatGPT aid in keyword research, ad copywriting, and image creation
• Google’s Performance Planner and automatic bidding strategies enhance campaign optimisation and decision-making

The Rise of AI and AGI in Asian Paid Search Marketing

Artificial intelligence (AI) and artificial general intelligence (AGI) are reshaping the paid search marketing landscape, particularly in Asia. Embracing AI is now crucial for smarter pay-per-click (PPC) management. From keyword research to bidding strategies, AI can handle the heavy lifting in various key tasks. In this article, we’ll explore six practical ways AI can assist PPC managers in restructuring ad accounts and optimising campaigns.

1. Discovering New Keyword Ideas

AI tools, such as Optmyzr, can help identify valuable keywords that might have been overlooked by analysing datasets and surfacing statistically significant opportunities. This ensures that PPC managers focus on terms with a proven track record of driving conversions.

2. Categorising Keywords by Theme

Large language models like ChatGPT and Google’s Gemini can effortlessly organise thousands of keywords by theme, making the process of grouping keywords more manageable and reducing redundancy.

3. Tailoring Ads to User Search Queries

AI can help create more relevant ads by generating headlines and descriptions for thematically grouped keywords. While human oversight remains essential, AI can greatly assist in the initial brainstorming process.

4. Assisting with Image Creation

Google Ads’ AI-powered image generation tool can create unique and appealing visuals, saving time and resources, especially for brands operating on limited budgets.

5. Predictive Modelling with Google’s Performance Planner

Google’s Performance Planner allows advertisers to forecast the impact of campaign changes on key metrics, enabling more informed decision-making and better campaign optimisation.

6. Automatic Bidding in Ad Platforms

AI-powered automatic bidding strategies adjust bids based on factors like conversion likelihood and auction competitiveness, enabling campaigns to leverage larger datasets for better results.

Harnessing the Power of AI for PPC Success

By integrating AI into paid search marketing, PPC managers can improve efficiency, make data-driven decisions, and focus on strategic roles rather than just task execution.

Comment and Share on AI PPC

Have you experienced the transformative power of AI in your paid search campaigns? Share your thoughts and subscribe for updates on AI and AGI developments in the world of digital marketing.

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• Four AI Technologies Transforming Marketing
• Revolutionising Advertising: AI and the Cookie-less Future in Asia
• Meet Aitana: The AI Influencer from Spain

TL;DR

• AI-generated virtual influencers are taking over social media platforms, with some earning up to $11,000 a month.
• Deepfaking faces of AI models onto real women’s bodies is a growing concern, exploiting both AI and human victims.
• Meta plans to label AI-generated content, but the task is enormous and technically challenging.

Introduction

Artificial intelligence (AI) and artificial general intelligence (AGI) are transforming various sectors across Asia, but their rapid growth has also brought unforeseen consequences.

One such issue is the rise of AI-generated virtual influencers who deceive social media users by stealing identities and profiting from deepfake content. This article explores the dark side of AI influencers, their impact on real people, and the challenges platforms face in addressing this problem.

AI-Generated Virtual Influencers: A Lucrative Trend

In recent years, AI-generated virtual influencers have infiltrated social media platforms like Instagram and TikTok. These AI-powered characters appear as real people, gaining substantial followings and even earning significant income. For example, Aitana, a 25-year-old pink-haired AI character from Barcelona, nets her creators at Spanish agency The Clueless up to $11,000 a month.

Deepfakes: Exploiting AI and Human Victims

The situation turns more sinister when creators use deepfake technology to superimpose AI-generated faces onto the bodies of real women, often models and sex workers. One account, “Adrianna Avellino,” posts AI-generated content alongside videos of real women with her AI-generated face deepfaked. This practice raises ethical concerns, as it exploits both the AI models and the real individuals whose bodies are used without consent.

The Face-Swapping Technique

The technology behind face-swapping is no secret. Numerous detailed videos explain how to paste an AI influencer’s face over a real video. Additionally, face-swap apps have gained popularity, enabling users to create deepfakes on their smartphones. This accessibility contributes to the rapid spread of this concerning trend.

Platforms Struggle to Moderate

Meta (formerly Facebook) has started to take action against AI-generated accounts after being alerted to high-profile AI-generated models with hundreds of thousands of followers on Instagram. The company plans to label AI-generated content beginning next month. However, the task of identifying and moderating deepfakes among the deluge of AI influencers is monumental and technically challenging, especially when distinguishing between real and AI-generated content.

A Call for Responsible AI Development

The rise of AI influencers and deepfake content highlights the urgent need for responsible AI development and regulation. As AI and AGI continue to advance and impact various industries in Asia, it is crucial to address the ethical implications and protect both AI and human victims from exploitation.

Comment and Share

Have you encountered any AI influencers or deepfake content on your social media feeds? Share your experiences and thoughts on this growing trend. Don’t forget to subscribe for updates on AI and AGI developments and join our community discussion below.

You may also like:

• Going Viral on Social Media With AI
• Meet Aitana: The AI Influencer from Spain
• The Side Effects of AI: A Cautionary Tale for Asian Enterprises
• Or read more about deepfake AI influecers at 404 Media by tapping here.

TL/DR:

• The average worker spends nearly two hours daily on emails, with 63% checking work emails during weekends.
• Utilise ChatGPT to batch responses, saving time and reducing distractions.
• Master five AI email management techniques, including declining invitations and throwing tasks back to senders.

Introduction: AI Email Organisation

Are you drowning in emails? The average worker sends 130 emails a week and receives a staggering 368, spending nearly two hours daily on email management. It’s time to take control of your inbox and let artificial intelligence (AI) lend a helping hand. Enter ChatGPT, a powerful AI tool that can help you craft perfect email responses in seconds.

In this article, we’ll explore five ChatGPT prompts to revolutionise your email management and free up time for more meaningful work.

1. Politely Decline Invitations
2. Respond Based on Principles
3. Appease the Sender
4. Say “Yes, but Not Yet”
5. Throw It Back to Them

Mastering Email Management with ChatGPT Prompts

1. Politely Decline Invitations

Prompt:

Create a response for this email where, in a few polite sentences, you decline the invitation.

Decline unwanted invitations swiftly and politely using ChatGPT. Provide a plausible reason for your unavailability and suggest alternative conditions for acceptance.

2. Respond Based on Principles

Prompt (Part 1):

Analyse this text from my bio, company about page, and recent email sent to a [friend/colleague]. From the text please suggest 5 work principles, which are rules I stand by in my role and dealings with colleagues. After giving the principles, ask if they match my personality, and suggest new ones until we agree on a final 5.

Prompt (Part 2):

Using these 5 principles, create a short response to the following email that [agrees/disagrees/accepts/etc with the message]. Respond in the way someone who stands by those principles would respond: [Paste email].

Train ChatGPT to respond to emails based on your core work principles. This two-part prompt helps you analyse your professional values and craft responses that align with them.

3. Appease the Sender

Prompt: I have received this email from [relationship to you] and I’m not sure how to respond. Suggest a response of 3 sentences or fewer that satisfies the sender and ensures no follow up response. Use your analysis of their email to me to gauge what they want. [Paste email or email thread]

Unsure how to respond to an email? Let ChatGPT analyse the sender’s message and suggest a brief, satisfying response that minimises the chance of follow-ups.

4. Say “Yes, but Not Yet”

Prompt:

Create a response to this email that tells the sender, ‘yes, but not yet’ in an appropriate way. I can’t fulfill their request now because [reason, e.g. I’m busy] but I may be able to [in/on date/timeframe] because [why it might be possible then]. Ask them to return with their request at this time. [Paste email]

Buy time and manage expectations by telling senders you’re unavailable at the moment but open to revisiting their request in the future. ChatGPT can help you craft the perfect response.

5. Throw It Back to Them

Prompt:

Create a response to this email that passes the work back to my [relationship to you]. From their request, request further information, request to see their work first, or ask what they think instead. Use words that give the best chance of throwing the ball back in their court, delivered in a polite email of no more than 3 sentences. [Paste email]

Shift the workload back to the sender by requesting more information or their thoughts on the matter. ChatGPT can assist you in politely deflecting the task.

Conclusion: AI Email Efficiency

With AI and AGI technologies on the rise, now is the perfect time to embrace tools like ChatGPT to improve email management and reclaim your time. By mastering these five prompts, you’ll be well on your way to a more organised inbox and a more productive life

Comment and Share: AI Email Management

Have you tried using ChatGPT for email management? How has it transformed your daily routine? Share your experiences below and don’t forget to subscribe for more updates on AI and AGI developments in Asia. Let’s build a community dedicated to leveraging AI for a better, more efficient life!

You may also like:

• Unveiling the Impact of Generative AI on Email Marketing in Asia
• Customising AI: Train ChatGPT to Write in Your Unique Voice
• Mastering ChatGPT in Asia: 7 Simple Steps
• Or visit the free version of ChatGPT to try these prompts by tapping here.