TL;DR:

• AI streamlines paid search marketing account restructuring, saving time and improving efficiency
• Tools like Optmyzr and ChatGPT aid in keyword research, ad copywriting, and image creation
• Google’s Performance Planner and automatic bidding strategies enhance campaign optimisation and decision-making

The Rise of AI and AGI in Asian Paid Search Marketing

Artificial intelligence (AI) and artificial general intelligence (AGI) are reshaping the paid search marketing landscape, particularly in Asia. Embracing AI is now crucial for smarter pay-per-click (PPC) management. From keyword research to bidding strategies, AI can handle the heavy lifting in various key tasks. In this article, we’ll explore six practical ways AI can assist PPC managers in restructuring ad accounts and optimising campaigns.

1. Discovering New Keyword Ideas

AI tools, such as Optmyzr, can help identify valuable keywords that might have been overlooked by analysing datasets and surfacing statistically significant opportunities. This ensures that PPC managers focus on terms with a proven track record of driving conversions.

2. Categorising Keywords by Theme

Large language models like ChatGPT and Google’s Gemini can effortlessly organise thousands of keywords by theme, making the process of grouping keywords more manageable and reducing redundancy.

3. Tailoring Ads to User Search Queries

AI can help create more relevant ads by generating headlines and descriptions for thematically grouped keywords. While human oversight remains essential, AI can greatly assist in the initial brainstorming process.

4. Assisting with Image Creation

Google Ads’ AI-powered image generation tool can create unique and appealing visuals, saving time and resources, especially for brands operating on limited budgets.

5. Predictive Modelling with Google’s Performance Planner

Google’s Performance Planner allows advertisers to forecast the impact of campaign changes on key metrics, enabling more informed decision-making and better campaign optimisation.

6. Automatic Bidding in Ad Platforms

AI-powered automatic bidding strategies adjust bids based on factors like conversion likelihood and auction competitiveness, enabling campaigns to leverage larger datasets for better results.

Harnessing the Power of AI for PPC Success

By integrating AI into paid search marketing, PPC managers can improve efficiency, make data-driven decisions, and focus on strategic roles rather than just task execution.

Comment and Share on AI PPC

Have you experienced the transformative power of AI in your paid search campaigns? Share your thoughts and subscribe for updates on AI and AGI developments in the world of digital marketing.

You may also like:

• Four AI Technologies Transforming Marketing
• Revolutionising Advertising: AI and the Cookie-less Future in Asia
• Meet Aitana: The AI Influencer from Spain

TL;DR

• AI-generated virtual influencers are taking over social media platforms, with some earning up to $11,000 a month.
• Deepfaking faces of AI models onto real women’s bodies is a growing concern, exploiting both AI and human victims.
• Meta plans to label AI-generated content, but the task is enormous and technically challenging.

Introduction

Artificial intelligence (AI) and artificial general intelligence (AGI) are transforming various sectors across Asia, but their rapid growth has also brought unforeseen consequences.

One such issue is the rise of AI-generated virtual influencers who deceive social media users by stealing identities and profiting from deepfake content. This article explores the dark side of AI influencers, their impact on real people, and the challenges platforms face in addressing this problem.

AI-Generated Virtual Influencers: A Lucrative Trend

In recent years, AI-generated virtual influencers have infiltrated social media platforms like Instagram and TikTok. These AI-powered characters appear as real people, gaining substantial followings and even earning significant income. For example, Aitana, a 25-year-old pink-haired AI character from Barcelona, nets her creators at Spanish agency The Clueless up to $11,000 a month.

Deepfakes: Exploiting AI and Human Victims

The situation turns more sinister when creators use deepfake technology to superimpose AI-generated faces onto the bodies of real women, often models and sex workers. One account, “Adrianna Avellino,” posts AI-generated content alongside videos of real women with her AI-generated face deepfaked. This practice raises ethical concerns, as it exploits both the AI models and the real individuals whose bodies are used without consent.

The Face-Swapping Technique

The technology behind face-swapping is no secret. Numerous detailed videos explain how to paste an AI influencer’s face over a real video. Additionally, face-swap apps have gained popularity, enabling users to create deepfakes on their smartphones. This accessibility contributes to the rapid spread of this concerning trend.

Platforms Struggle to Moderate

Meta (formerly Facebook) has started to take action against AI-generated accounts after being alerted to high-profile AI-generated models with hundreds of thousands of followers on Instagram. The company plans to label AI-generated content beginning next month. However, the task of identifying and moderating deepfakes among the deluge of AI influencers is monumental and technically challenging, especially when distinguishing between real and AI-generated content.

A Call for Responsible AI Development

The rise of AI influencers and deepfake content highlights the urgent need for responsible AI development and regulation. As AI and AGI continue to advance and impact various industries in Asia, it is crucial to address the ethical implications and protect both AI and human victims from exploitation.

Comment and Share

Have you encountered any AI influencers or deepfake content on your social media feeds? Share your experiences and thoughts on this growing trend. Don’t forget to subscribe for updates on AI and AGI developments and join our community discussion below.

You may also like:

• Going Viral on Social Media With AI
• Meet Aitana: The AI Influencer from Spain
• The Side Effects of AI: A Cautionary Tale for Asian Enterprises
• Or read more about deepfake AI influecers at 404 Media by tapping here.

TL;DR:

• WPP, the world’s largest advertising group, partners with Google to leverage Gemini AI for creating ads.
• The collaboration aims to enhance marketing efficiency and creativity through AI narration, content optimisation, and hyper-realistic product representation.
• This transformative partnership could set new standards in the advertising industry, impacting major global brands like Coca-Cola, L’Oréal, and Nestlé.

Introduction: WPP and Google Partnership

Artificial Intelligence (AI) and Artificial General Intelligence (AGI) are reshaping industries across the globe, and the advertising sector is no exception. In a groundbreaking move, the world’s largest advertising group, WPP, has announced a major collaboration with Google to revolutionise marketing through the use of Gemini AI. This partnership could potentially see Google’s robots creating ads for some of the biggest brands in the world. Let’s delve into the details of this landmark collaboration and its implications for the advertising industry.

The Powerhouse Collaboration: WPP and Google

WPP, the parent company of renowned ad firms like Ogilvy, Wunderman Thompson, and VMLY&R, has joined forces with Google to drive marketing efficiency and effectiveness. By merging Google’s expertise in data analytics, generative AI technology, and cybersecurity with WPP’s marketing capabilities, the collaboration aims to transform the advertising landscape.

How the Partnership Works

Google Cloud’s advanced generative AI tools will be integrated with WPP’s proprietary marketing and advertising data. This integration will enable WPP’s clients to create brand and product-specific content using generative AI. The merger is also set to provide WPP clients with deeper insights into their target audiences, accurately predict and explain content effectiveness, and optimize campaigns.

Four Innovative Use Cases

The partnership focuses on four innovative use cases:

1. Enhanced Creativity: WPP Open Creative Studio will develop richer and dynamic user interfaces, leading to more creative and on-brand content.
2. Smarter Content Optimisation: The system’s predictive capabilities for marketing content success will be enhanced even before campaign activation.
3. AI Narration: Gemini 1.5 Pro will produce customizable video narration scripts, which will then be sent to London startup Eleven Labs to generate the voice for narrating videos.
4. Hyper-realistic Product Representation: Gemini 1.5 Pro and Universal Scene Description 3D file formats will create detailed 3D product images aligned with a brand’s style guidelines.

Expert Opinions

Stephan Pretorius, Chief Technology Officer at WPP, believes this collaboration will be a game-changer for their clients and the marketing industry at large. He stated,

“This collaboration marks a pivotal moment in marketing innovation. Our integration of Gemini 1.5 Pro into WPP Open has significantly accelerated our gen AI innovation and enables us to do things we could only dream of a few months ago.”

Thomas Kurian, CEO of Google Cloud, shared his views on the partnership, saying,

“AI has the potential to unlock new levels of effectiveness for marketers, whether it is optimising campaigns, automating repetitive tasks like brand descriptions, or sparking entirely new ideas.”

Examples of AI and AGI Applications in Asia

The WPP-Google collaboration is not the only instance of AI and AGI transforming the advertising industry in Asia. For example, Alibaba’s AI-powered copywriting tool, AliCopy, has been helping advertisers in China create more effective copy for their campaigns.

Comment and Share on the WPP and Google Partnership

How do you think AI and AGI will continue to reshape the advertising industry? Share your thoughts below and don’t forget to subscribe for updates on AI and AGI developments. Let’s build a community around this exciting technological revolution!

You may also like:

• Manchester United Scores with AI
• AI Transforming Marketing Communications in Asia: T&Pm Leads the Way
• OpenAI’s Game-Changing Updates
• Or read more at WPP’s official blog by tapping here.