TL;DR:

• Singapore-based AI giant SQREEM acquires TotallyAwesome to create a youth safe marketing powerhouse
• The acquisition combines advanced AI technology with extensive user reach and human-curated whitelists for enhanced ad safety
• Rapid growth and strategic positioning pave the way for SQREEM to become ASEAN’s first profitable AI unicorn

Powerhouses Join Forces for Responsible Marketing

Two Singapore-based heavyweights, SQREEM Technologies and TotallyAwesome, have announced a groundbreaking merger. This deal brings together SQREEM’s cutting-edge AI technology and TotallyAwesome’s extensive reach in youth marketing, creating a go-to platform for safe, responsible marketing targeted at young audiences.

Enhancing Ad Safety and User Reach

SQREEM, a world leader in AI and digital behaviour aggregation, will integrate TotallyAwesome’s contextual digital advertising platform to create precision-targeted web environments for young users. The combined platform will boast an unparalleled audience repository, reaching over 2.4 billion consumers in 80 countries, with over 900 million users from TotallyAwesome alone.

A Strategic Move towards Ethical Youth Marketing

As global discussions emphasise the responsible use of AI in targeting vulnerable audiences, this acquisition positions SQREEM to navigate the complex ethical landscape of youth marketing. The merged companies will offer brands and agencies comprehensive, age-appropriate solutions for connecting with young consumers and parents safely and compliantly and without the use of cookies.

Rapid Growth and ASEAN’s First AI Unicorn

The acquisition marks SQREEM’s 400% growth over the past three years, fuelling its ambition to become ASEAN’s first profitable AI unicorn within the next 12 months. The combined tech stack will be accessible on a unified full-service platform, offering agencies significant cost reductions and improved operational margins.

Uniting Teams and Strengthening Market Competitiveness with AI-driven Marketing

“By joining forces with TotallyAwesome, we’re setting a new standard to connect with youth audiences ethically and effectively. Our combination of tech and expertise will demonstrate how brands can precisely tailor their engagement with kids, teens and families while prioritising safety and trust.” Ian Chapman-Banks, CEO and CO-Founder of SQREEM

TotallyAwesome’s team of approximately 100 employees across key markets will merge with SQREEM’s global workforce, streamlining operational processes and expanding market reach. This union strengthens both companies across all industry sectors while maintaining GDPR-K and COPPA compliance.

“SQREEM’s acquisition of TotallyAwesome perfectly aligns with our strategy of curating high-value audiences without cookies. With SQREEM’s cutting-edge AI technology, this union significantly strengthens both companies across all industry sectors.” Raja Kanniappan, CEO of TotallyAwesome

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How do you think this merger will impact the future of AI-driven youth marketing in Asia? Share your thoughts below and don’t forget to subscribe for updates on AI and AGI developments in the region!

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• Discover TotallyAwesome’s expertise in youth marketing and their contextual digital advertising platform by tapping here.
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TL;DR:

• Microsoft launches a GPT-4-based AI chatbot for US intelligence agencies operating in a secure, offline environment.
• The new service aims to help intelligence agencies analyze top-secret data while mitigating connectivity risks.
• Concerns arise over the AI’s potential to mislead officials due to inherent design limitations, such as confabulation.

Microsoft’s AI Chatbot for US Intelligence Agencies

Microsoft has introduced an AI chatbot based on the GPT-4 language model, designed specifically for US intelligence agencies. This secure, offline version of the AI model allows spy agencies to analyse top-secret information without the risks associated with internet connectivity. The new service, which doesn’t yet have a public name, is the first time Microsoft has deployed a major language model in a secure setting.

GPT-4 and Its Capabilities

GPT-4 is a large language model created by OpenAI that can predict the most likely tokens in a sequence. It can generate computer code and analyze information, and when configured as a chatbot, it can power AI assistants that converse in a human-like manner. Microsoft has a license to use GPT-4 as part of a deal involving significant investments in OpenAI.

Mitigating Risks for Intelligence Agencies

The new AI service addresses the growing interest among intelligence agencies to use generative AI for processing classified data while minimizing data breaches or hacking attempts. The service is currently available to about 10,000 individuals in the intelligence community for testing and is “answering questions,” according to William Chappell, Microsoft’s chief technology officer for strategic missions and technology.

Limitations and Potential Concerns

One significant drawback of using GPT-4 in this context is its potential to confabulate, providing inaccurate summaries, conclusions, or information. Since AI neural networks are not databases and operate on statistical probabilities, they may provide incorrect information unless augmented with external access to data. This raises concerns that the AI chatbot could mislead US intelligence agencies if not used properly.

Comment and Share:

What do you think about Microsoft’s new AI chatbot for US intelligence agencies? Do you have concerns about the potential for misinformation, or do you believe the benefits outweigh the risks? Share your thoughts in the comments below and don’t forget to subscribe for updates on AI and AGI developments in Asia.

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• Or try the free version of ChatGPT by tapping here.

TL/DR:

• Apple’s AI enhancements are set to enhance Siri and other iOS features
• STEER technology to improve digital assistant conversations
• AI-powered image editing, music remixing, and biometric data interpretation on the horizon

A Smarter Siri and Enhanced AI Capabilities

Apple’s AI research is paving the way for groundbreaking advancements, starting with a smarter Siri. As The Verge reports, Apple has been working on integrating large language models, similar to those powering ChatGPT, directly onto mobile devices. This development could lead to significant improvements in Siri’s capabilities and responsiveness.

STEER: Transforming Conversations with Digital Assistants

One of Apple’s most intriguing AI projects is called STEER (Semantic Turn Extension-Expansion Recognition). This technology aims to improve conversations with digital assistants by enabling them to understand follow-up questions and more ambiguous queries. With STEER, Siri could engage in more human-like conversations, making it easier for users to communicate their needs.

AI-Powered Image Editing and Creation

Apple’s AI ambitions extend beyond Siri. The company is exploring AI-powered image editing tools, such as MGIE, which would allow users to edit images using voice commands like “make the sky more blue” or “add some rocks.” Although this technology is still in development, it demonstrates Apple’s commitment to integrating AI across various iOS features.

AI in Biometric Data and Music Remixing

AI could also play a significant role in interpreting biometric data from wearables like the Apple Watch and AirPods. Additionally, Apple has been experimenting with AI-powered music remixing, separating voices from instruments in recorded music to create unique user experiences.

Ferret: An AI to Understand Your Every Move

Perhaps the most fascinating AI project Apple is working on is Ferret. This technology aims to understand user context and provide assistance in navigating apps, describing objects seen through the iPhone camera, and interpreting visuals in future devices like the Vision Pro.

The Future of AI in Apple’s Ecosystem

While a more responsive and accurate Siri is eagerly anticipated, it’s just the beginning of Apple’s AI plans. With iOS 18 set to unveil some of these AI improvements at WWDC next month, users can look forward to a more intelligent and interconnected Apple ecosystem.

Comment and Share on these iOS AI Improvements

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• Or read more about Apple’s approach to machine learning by tapping here.