TL;DR:
- AI technologies like Large Language Models, Neural Radiance Fields, Recognition, and Computer Vision are revolutionising marketing.
- These advancements enable marketers to enhance productivity, create immersive experiences, and maintain brand consistency across global activations.
- Adopting AI in marketing leads to improved interdepartmental collaboration, better resource allocation, and increased brand protection.
AI Marketing Innovation
Imagine having the power to bring your marketing team to construction sites, stores, or events around the world without the need for travel or extensive resources. Artificial intelligence (AI) and agile global innovation (AGI) are making this vision a reality. In this article, we’ll explore four AI technologies in marketing that every marketer should embrace to improve productivity, create immersive experiences, and maintain brand consistency across global activations.
Large Language Models (LLMs)
You’re already familiar with natural language processing, thanks to tools like ChatGPT. LLMs can generate human-like conversations and create decent content, freeing up your marketing team’s time. While some entry-level jobs may be eliminated, those who leverage LLMs can produce smarter work in less time. Experiment with LLMs, train them to handle basic tasks, and use the time saved to create more valuable business assets.
Neural Radiance Fields (NeRF)
NeRF, a technology similar to photogrammetry, creates 3D representations of scenes using limited 2D images. This innovation will revolutionise marketing by bringing immersive experiences like store displays and pop-ups directly to stakeholders’ desks. NeRF can also track changes over time, providing unprecedented measurability and ensuring brand consistency across worldwide activations.
Recognition
AI’s ability to recognise images has come a long way since Facebook’s early photo-tagging features. Today, recognition technology can identify your brand’s logo, products, and likeness, enabling you to:
- Ensure brand ambassadors accurately represent your brand
- Detect counterfeit products and scams
- Monitor brand usage and consistency
Recognition also enhances safety and compliance by identifying exit routes, verifying personal protective equipment usage, and inventorying safety equipment in facilities.
Computer Vision
Computer vision allows AI to interpret and analyse visuals in a human-like context. This technology combines seeing, recognising, and interpreting, enabling marketers to gain unprecedented visibility into global activations. Computer vision fosters interdepartmental collaboration, allowing marketers to bring their brand expertise to job sites without the need for travel or specialised equipment.
Leveraging AI for Marketing Success
Integrating these AI technologies in marketing will lead to improved productivity, immersive brand experiences, and better brand protection. By embracing AI and AGI, marketers can allocate resources more effectively and collaborate with other departments to achieve common goals.
How are you planning to integrate AI technologies into your marketing strategy to create more engaging experiences and improve collaboration across your organisation? Share your thoughts in the comments below.
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