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Shopping gets a Glow Up! Google’s AI Upgrades Transform the Game

Google’s AI shopping upgrades offer personalised, contextually relevant product matches, transforming your holiday shopping experience.

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TL;DR:

  • Google’s AI upgrade to shopping offers personalised, contextually relevant product matches.
  • New features include AI-generated briefs, AR Try On, and price tracking tools.
  • Over 1 billion daily users will benefit from these updates during the holiday season.

Imagine searching for the perfect winter jacket, and instead of endless scrolling, you find exactly what you need in just a few clicks. Welcome to the future of shopping, powered by Google’s latest AI upgrades! As the holiday season approaches, Google has unveiled a major upgrade to its shopping experience, making your search for the perfect gift smarter and more intuitive. Let’s dive into the exciting new features and explore how they’ll transform your shopping journey.

AI-Powered Shopping: Your Personal Shopping Assistant

Google’s AI upgrade brings a new level of personalisation to your shopping experience. Now, you can search for items with added context, like “men’s winter jacket for Seattle,” and Google’s AI will create a brief that considers all relevant factors to provide the best matches for your needs.

AI-Generated Briefs: Smart Shopping Made Easy

With AI-generated briefs, Google intelligently displays the most relevant products, speeding up your research. Here’s how it works:

  • Search with context (e.g., “men’s winter jacket for Seattle”).
  • Google’s AI generates a brief with top considerations for your search.
  • You get products tailored to your specific needs.

AR Try On: Virtual Fitting Rooms at Your Fingertips

Google’s AR Try On experiences are now integrated into the shopping results. This means you can virtually try on products before making a purchase, giving you more confidence in your choices.

Personalised Feed: Shopping Just for You

Your Google Shopping home page will now feature a personalised feed of products based on your past search history and preferences. This ensures that every time you log in, you see products that are specifically relevant to you.

Streamlined Search: Filters and Price Tracking

Google has added new filters along the left side of the screen to streamline your search process. Additionally, enhanced price comparison and price tracking tools, along with a new “Deals” page, help you find the best sales on items you’re interested in.

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New Filters: Quick and Easy Searching

  • Use filters to refine your search results quickly.
  • Find exactly what you need without endless scrolling.

Price Tracking: Never Miss a Deal

  • Track prices on your favourite items.
  • Get notified when there’s a sale or price drop.

Deals Page: All the Best Sales in One Place

  • Discover the latest sales and promotions.
  • Save money on items you love.

Preparing for the Holiday Season

With over 1 billion daily users, Google Shopping is set to see a surge in activity during the holiday season. These new features will not only enhance the shopping experience but also drive more interest and engagement with product listings.

Tips for Business Owners

  • Ensure your product listings are up to date in Google Merchant Center.
  • Verify that your business information is accurate in Google Business.

The Future of Shopping is Here

Google’s AI upgrades are a game-changer for both shoppers and businesses.

“The new Google Shopping experience uses AI to intelligently show the most relevant products, helping to speed up and simplify your research. You’ll now get an AI-generated brief with top things to consider for your search, plus products that meet your needs.” – Google

As we head into the holiday season, these new features will make shopping more efficient, personalised, and enjoyable.

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How are you planning to use Google’s new AI shopping features this holiday season? Share your thoughts and experiences in the comments below. Don’t forget to subscribe for updates on AI and AGI developments.

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Perplexity Assistant: The New AI Contender Taking on ChatGPT and Gemini

Perplexity Assistant has launched for Android with real-time web searches, app automation, and multimodal interactions. Can it compete?

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TL;DR – What You Need to Know in 30 Seconds

  • Perplexity AI launches Perplexity Assistant for Android, competing with Siri, Alexa, and ChatGPT.
  • Key features: Real-time web searches, multi-app task automation, voice/text/camera interactions, and 15-language support.
  • Advantages: Faster, more accurate answers with cited sources, cross-app automation, and search-powered intelligence.
  • Limitations: Android-only for now, lacks deep ecosystem integration, and requires an internet connection.
  • Market impact: Backed by Nvidia & Jeff Bezos, valued at $9B, and aiming to disrupt the AI assistant space.

What is Perplexity AI Assistant, and Why Is Everyone Talking About It?

Perplexity AI has made a bold move into the AI assistant space with the launch of Perplexity Assistant for Android. More than just a conversational AI, this tool acts as an integrated digital assistant capable of performing a wide range of tasks across apps, from booking a ride to setting reminders.

With strong financial backing—including investments from Nvidia and Jeff Bezos—Perplexity is positioning itself as a serious competitor to Apple’s Siri, Amazon’s Alexa, and OpenAI’s ChatGPT. But can it hold its ground against these established players? Let’s take a deep dive.

What Can Perplexity Assistant Do?

Unlike traditional AI assistants that rely on predefined commands, Perplexity Assistant integrates multimodal interactions, real-time web access, and app automation to streamline daily digital tasks.

Key Features

  • Multimodal Interactions: Supports voice, text, and camera-based commands.
  • Task Automation: Can book rides, set reminders, play music, schedule appointments, draft emails, and more.
  • App Integrations: Works seamlessly with Uber, Spotify, YouTube, OpenTable, Gmail, and messaging apps.
  • Real-Time Information: Leverages Perplexity’s search engine for up-to-the-minute web data.
  • Context Awareness: Maintains memory across multiple tasks for more natural interactions.
  • 15-Language Support: Available in English, Spanish, French, German, Japanese, Korean, Hindi, and more.

With these capabilities, Perplexity Assistant moves beyond the role of a simple Q&A bot to an actionable, proactive digital assistant.

How Does It Compare to Siri, Alexa, and ChatGPT?

What Sets Perplexity Assistant Apart

Real-Time Web Access: Unlike Siri and Alexa, Perplexity Assistant taps into live internet data, ensuring fresher, more accurate responses.
Cross-App Automation: Performs multi-step actions across different apps—for example, finding a restaurant, booking a table, and hailing an Uber in one go.
Cited Information Sources: Unlike ChatGPT, which provides generated responses, Perplexity references actual sources, adding credibility to its answers.
More Customisation: Users can personalise interactions and task automations, giving them more control over how the assistant operates.

Challenges and Limitations

Android-Only (For Now): iOS users are left waiting until Apple grants the necessary permissions.
Limited Ecosystem Integration: Unlike Siri (Apple) and Alexa (Amazon), Perplexity doesn’t have a hardware ecosystem to tightly integrate with.
Internet Dependency: Currently requires an active connection—offline capabilities are limited, though future updates may improve this.

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While it still lacks the deep ecosystem ties of Siri or Alexa, Perplexity’s search-based intelligence and task execution capabilities make it a compelling alternative.

Market Impact: A New Challenger in the AI Race?

Perplexity’s move into the AI assistant space isn’t just an experiment—it’s a strategic expansion backed by serious funding. A recent $500 million investment round tripled its valuation to $9 billion, giving it the resources to challenge OpenAI, Apple, and Amazon.

But the AI assistant space is evolving fast. Apple is rolling out Apple Intelligence, OpenAI is integrating Tasks into ChatGPT, and Amazon is revamping Alexa for a more AI-driven experience.

To stay competitive, Perplexity will need to:

  • Expand beyond Android and secure a presence on iOS.
  • Strengthen its app and device integrations.
  • Differentiate itself with unique automation capabilities beyond what Siri and Alexa offer.

Final Verdict: A Promising but Unfinished Product

Perplexity Assistant is a fresh, powerful alternative to existing AI assistants, blending search engine capabilities with real-world task execution. Its ability to automate multi-app workflows and access live data makes it more versatile than many of its rivals.

However, with iOS availability still uncertain and integration gaps to fill, its journey is just beginning.

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If Perplexity can refine its ecosystem strategy and expand its reach, it could become a true AI assistant powerhouse. But for now, it remains a promising contender rather than an outright leader.

Would you switch to Perplexity Assistant, or do Siri, Alexa, and ChatGPT still reign supreme? Let us know in the comments.

Let’s Talk AI!

How are you preparing for the AI-driven future? What questions are you training yourself to ask? Drop your thoughts in the comments, share this with your network, and subscribe for more deep dives into AI’s impact on work, life, and everything in between.

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The AI Age is Here—But Can You Ask the Right Questions?

Success is about asking the right questions. Learn why AI-driven strategic thinking will be the most valuable skill of the future.

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TL;DR

  • Sam Altman thinks future generations will see AI as naturally smarter than humans—no big deal.
  • The real skill you need? Asking the right questions and directing AI like a pro.
  • AI will change how we work, making digital workforce management a must-have skill.

AI is Smarter Than You—And That’s OK

Sam Altman, OpenAI’s CEO, recently dropped an insight bomb on Adam Grant’s podcast:

“My kid is never gonna grow up being smarter than AI. […] And that’ll be natural. And of course it’s smarter than us. Of course, it can do things we can’t, but also who really cares? I think it’s only weird for us in this one transition time.”

Translation? Future generations won’t blink at AI being better at logic, maths, or crunching data. But that doesn’t mean humans are obsolete. Instead, our value will shift to how we use AI—starting with the questions we ask.

Why Questions Matter More Than Answers

Altman nailed it:

“Figuring out what questions to ask will be more important than figuring out the answer.”

AI already generates answers at breakneck speed. The real challenge is making sure it’s answering the right question. This isn’t just about curiosity—it’s about thinking strategically, breaking down problems, and setting AI up for success.

Want to test yourself? Try this:

💡 Prompt Challenge

Imagine you’re launching a new product. What questions would you ask AI to make sure it succeeds in the market and outshines competitors?

AI is the New Google—But Smarter

Think of AI as Google’s evolution. Google helped us find information. AI doesn’t just find answers—it acts on them. But just like Google, AI is only as useful as the queries you type in.

If you ask ChatGPT to “write a report,” you’ll get something generic. If you ask it to “draft a report outlining the top three trends in APAC’s AI-driven marketing for 2025, with examples from major brands,” you’ll get something far more valuable.

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The skill gap will be knowing what to ask—and those who master this will have a serious advantage.

Meet Your New Workforce: AI Agents

The corporate ladder? It’s getting a software update. In the near future, instead of managing people, many will be managing AI-driven digital workers—bots, AI agents, and automated systems.

This means that success won’t come from how well you do a task, but from how well you direct AI to get the job done. Just asking AI to “do your job” won’t cut it. You’ll need to steer it toward big-picture goals.

💡 Prompt Challenge

If you were managing a team of AI agents, what strategies would you use to make sure they’re all working toward a common goal?

What Happens If You Don’t Adapt?

Let’s be blunt—if you don’t develop these skills, you might struggle in the AI-powered job market. With AI handling routine tasks, those who can’t pivot to strategic thinking may find themselves edged out. In a world where everyone has access to the same AI tools, the human element—the ability to guide AI effectively—will be the ultimate differentiator.

Final Thoughts: The AI Revolution Is Yours to Lead

AI is coming, whether we like it or not. The good news? The most important skill in this new era isn’t coding, engineering, or data science—it’s the ability to ask smart questions and direct AI effectively.

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Let’s Talk AI!

How are you preparing for the AI-driven future? What questions are you training yourself to ask? Drop your thoughts in the comments, share this with your network, and subscribe for more deep dives into AI’s impact on work, life, and everything in between.

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Why Overusing AI Could Be Your Biggest Career Mistake

Relying too much on AI might erode critical thinking and creativity—skills essential for thriving at work. Learn how to balance AI with your human edge.

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Overusing AI

TL;DR:

  • Leaning too much on AI can erode critical thinking and problem-solving skills.
  • Human strengths like empathy, creativity, and nuanced judgment are irreplaceable.
  • To thrive, we must balance AI use with active cultivation of our uniquely human capabilities.

Picture this: not too long ago, preparing for a big meeting meant hours (or days) of analysing data, brainstorming ideas, and sweating the small stuff to get it all perfect. Now? You can whip up an AI-driven report in minutes, complete with insights and recommendations. Incredible, right? But there’s a flip side to this technological magic: Are we handing over too much of our mental work to AI?

The Allure of Letting Machines Take Over

Let’s be real—AI is ridiculously helpful. It drafts emails, finds patterns in massive datasets, and even jazzes up your slideshows. It’s like having a tireless assistant who never sleeps. But this convenience comes at a quiet cost. The more we outsource our brainwork to AI, the less we flex those critical thinking muscles.

Remember when people could do mental maths on the fly? Now, even basic arithmetic sends us scrambling for our phones. AI tools are accelerating this trend, tackling complex tasks we once had to master ourselves. The risk? If we rely too much, we might lose the ability to think deeply and independently.

When AI Becomes a Crutch

Imagine an architect who can’t sketch without AI or a writer who loses their authentic voice because they overuse AI-generated content. Sound far-fetched? It’s already happening.

Psychologists have a name for this: cognitive offloading. It’s what happens when we let tech handle the heavy lifting and our mental skills take a back seat. Sure, it’s efficient—but over time, it can dull our ability to solve problems or think critically on our own.

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“Cognitive offloading is a real phenomenon that can have long-term effects on our ability to think critically and solve problems independently.”
Dr. Emily Rogers, Cognitive Psychologist.
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The Human Edge: What AI Can’t Do

Here’s the good news: AI, for all its brilliance, can’t replicate everything. It can’t read a room during negotiations, empathise with a frustrated client, or think creatively about complex, ambiguous problems.

The most successful professionals in the AI age aren’t the ones who know only how to use the tools—they’re the ones who know when to rely on AI and when to trust their human instincts. That’s the sweet spot: mastering the balance between tech-driven efficiency and good old-fashioned brainpower.

How to Keep Your Skills Sharp

Avoiding AI isn’t the answer (and, let’s be honest, it’s not realistic). The goal is to stay sharp while using AI as a complement to your expertise.

Here’s how to ensure you don’t overuse AI:

  • Challenge Yourself: Write that first draft or solve the problem manually before leaning on AI.
  • Stay Curious: Keep honing your interpersonal skills and judgement—things AI can’t replicate.
  • Practice Problem-Solving: Try spotting trends in data or brainstorming ideas without AI help first.

A Balanced Future, Without Overusing AI

AI is a tool, not a substitute for what makes us human. Success in this automated era means playing to your strengths—leveraging AI’s power while preserving your critical thinking, empathy, and creativity.

The key? Stay engaged. Stay curious. And remember that your unique perspective and problem-solving skills are the ultimate superpowers in a world of increasingly smart machines.

Join the Conversation!

How are you balancing AI’s convenience with keeping your mind sharp? Share your thoughts below, and let’s chat about how we can thrive in this AI-powered world. Don’t forget to subscribe for more insights on navigating AI in work and life!

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