Shopping gets a Glow Up! Google’s AI Upgrades Transform the Game

TL;DR:

• Google’s AI upgrade to shopping offers personalised, contextually relevant product matches.
• New features include AI-generated briefs, AR Try On, and price tracking tools.
• Over 1 billion daily users will benefit from these updates during the holiday season.

Imagine searching for the perfect winter jacket, and instead of endless scrolling, you find exactly what you need in just a few clicks. Welcome to the future of shopping, powered by Google’s latest AI upgrades! As the holiday season approaches, Google has unveiled a major upgrade to its shopping experience, making your search for the perfect gift smarter and more intuitive. Let’s dive into the exciting new features and explore how they’ll transform your shopping journey.

AI-Powered Shopping: Your Personal Shopping Assistant

Google’s AI upgrade brings a new level of personalisation to your shopping experience. Now, you can search for items with added context, like “men’s winter jacket for Seattle,” and Google’s AI will create a brief that considers all relevant factors to provide the best matches for your needs.

AI-Generated Briefs: Smart Shopping Made Easy

With AI-generated briefs, Google intelligently displays the most relevant products, speeding up your research. Here’s how it works:

• Search with context (e.g., “men’s winter jacket for Seattle”).
• Google’s AI generates a brief with top considerations for your search.
• You get products tailored to your specific needs.

AR Try On: Virtual Fitting Rooms at Your Fingertips

Google’s AR Try On experiences are now integrated into the shopping results. This means you can virtually try on products before making a purchase, giving you more confidence in your choices.

Personalised Feed: Shopping Just for You

Your Google Shopping home page will now feature a personalised feed of products based on your past search history and preferences. This ensures that every time you log in, you see products that are specifically relevant to you.

Streamlined Search: Filters and Price Tracking

Google has added new filters along the left side of the screen to streamline your search process. Additionally, enhanced price comparison and price tracking tools, along with a new “Deals” page, help you find the best sales on items you’re interested in.

New Filters: Quick and Easy Searching

• Use filters to refine your search results quickly.
• Find exactly what you need without endless scrolling.

Price Tracking: Never Miss a Deal

• Track prices on your favourite items.
• Get notified when there’s a sale or price drop.

Deals Page: All the Best Sales in One Place

• Discover the latest sales and promotions.
• Save money on items you love.

Preparing for the Holiday Season

With over 1 billion daily users, Google Shopping is set to see a surge in activity during the holiday season. These new features will not only enhance the shopping experience but also drive more interest and engagement with product listings.

Tips for Business Owners

• Ensure your product listings are up to date in Google Merchant Center.
• Verify that your business information is accurate in Google Business.

The Future of Shopping is Here

Google’s AI upgrades are a game-changer for both shoppers and businesses.

“The new Google Shopping experience uses AI to intelligently show the most relevant products, helping to speed up and simplify your research. You’ll now get an AI-generated brief with top things to consider for your search, plus products that meet your needs.” – Google

As we head into the holiday season, these new features will make shopping more efficient, personalised, and enjoyable.

Comment and Share:

How are you planning to use Google’s new AI shopping features this holiday season? Share your thoughts and experiences in the comments below. Don’t forget to subscribe for updates on AI and AGI developments.

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• To learn more about Google’s new shopping features, tap here.