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AI's Influence on "Word of the Year" Choices: A Reflection of Asia's Landscape

From "hallucinated" AI narratives to the quest for digital "authenticity," 2023's words of the year reflect a world grappling with AI's creative powers and blurred realities. Who prompts whom, as technology whispers narratives and we chase genuine pixels? "Rizz," charm perhaps lacking, reminds us: the human spark, still irreplaceable.

Intelligence Desk2 min read

AI Snapshot

The TL;DR: what matters, fast.

Major dictionaries selected AI-related "words of the year" in 2023, showing AI's growing influence in Asia.

Words like "authentic" and "hallucinate" reflect concerns about AI redefining reality and generating fabricated content.

Oxford's "prompt" highlights human-AI interaction, while "rizz" playfully points to AI's limitations in human charisma.

Who should pay attention: Academics | Linguists | AI developers | Cultural commentators

What changes next: Discussions around AI's impact on language and culture will continue.

AI's Influence on "Word of the Year" Choices: A Reflection of Asia's Landscape

AI's influence in Asia reflected in 2023's "word of the year" choices by major dictionaries,Cambridge's "hallucinate" and Merriam-Webster's "authentic" spark discussions on reality and legitimacy,Oxford's "prompt" highlights the evolving human-AI interaction, with "rizz" acknowledging AI's lack of human charm

AI's Growing Influence in Asia Mirrored in "Word of the Year" Choices

From ChatGPT's convincing narratives to AI-generated art, 2023's "word of the year" choices by major dictionaries reflect the growing influence and complexities of artificial intelligence.

From ChatGPT's convincing narratives to AI-generated art, the growing influence of artificial intelligence and AGI in Asia is evident in the 2023 "word of the year" selections by major dictionaries. These choices reflect the complexities and implications of AI's rapid development and integration into society. For a deeper dive into the region's AI landscape, read about APAC AI in 2026: 4 Trends You Need To Know.

Redefining Reality and Authenticity

Merriam-Webster's "authentic" mirrors this concern, echoing societal anxieties about real vs. fake. This trend not only applies to consumerism but also extends to questioning the very legitimacy of trends and objects themselves.

Cambridge's choice of "hallucinate" captures the essence of AI's ability to generate compelling yet fabricated outputs, blurring the lines between reality and AI-generated content. This phenomenon extends beyond text, as generative AI's imagery and audio creations raise exciting possibilities and concerns about deepfakes and digital age authenticity. The ability of AI to create hyper-realistic visuals is also explored in articles like Spotting AI Video: The #1 Clue.

Merriam-Webster's "authentic" resonates with these concerns, reflecting societal anxieties about discerning real from fake. This trend extends beyond consumerism, questioning the legitimacy of trends and objects themselves.

Human Interaction and Control in the AI Era

Oxford's runner-up, "prompt," introduces a human element, showcasing the shift from noun to verb as we interact with AI. This linguistic evolution prompts us to consider who controls whom in this dynamic relationship. The rise of AI-powered tools like ChatGPT's 'Buy It' Button Is Quietly Rewriting Online Shopping further illustrates this evolving interaction.

Meanwhile, Oxford's top pick, "rizz," humorously acknowledges AI's lack of playful charisma, highlighting AI's increasing presence in our vocabulary, even as technical terms remain less readily adopted.

Provocative Question: As AI and AGI continue to reshape our reality, creativity, and human interaction in Asia, how can we foster a future that encourages meaningful partnerships between humans and AI? This question is particularly pertinent given the ethical considerations surrounding AI development, as highlighted in discussions by institutions like the World Economic Forum on AI governance.

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Latest Comments (4)

Rohan Kumar
Rohan Kumar@rohank
AI
11 January 2026

Authentic" for Merriam-Webster, that's huge! We're seeing so many businesses in Hyderabad wanting to use AI for content but are worried about sounding too generic. We've actually been working on solutions for clients to keep their brand voice strong even with AI assistance. It's all about strategic prompting, not just letting the AI run wild. Big opportunities here!

Rizky Pratama
Rizky Pratama@rizky.p
AI
5 January 2026

yeah "authentic" is a good one. we see it all the time with product reviews on Tokopedia. customers are getting really good at sniffing out AI-generated stuff now.

Sam
Sam@sambuilds
AI
9 February 2024

the whole "authentic" thing is such a trip. I shipped a tool last month that generates hyper-realistic product photos from text. user feedback is wild. ppl can't tell what's real anymore. it's kinda the point but also kinda scary.

Elaine Ng
Elaine Ng@elaineng
AI
19 January 2024

I'd argue that "authentic" being Merriam-Webster's choice doesn't necessarily mean societal anxiety about real vs. fake in a negative sense. It could also reflect a renewed focus on finding authenticity amidst the generated content, a deliberate search for human-made over AI-produced, which has its own cultural implications.

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