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Adrian’s Arena: Why I (Mostly) Switched from Google Search to Perplexity AI

Discover why Perplexity AI outshines Google for in-depth research. Learn about its direct answers, real-time updates, and advanced features like conversational queries and image generation. Perfect for professionals seeking smarter search solutions.

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Perplexity vs Google

TL;DR:

  • Perplexity AI is an AI-powered answer engine offering direct answers, real-time updates, and source transparency compared to Google’s link-based results.
  • Key features include conversational queries, advanced AI models, file uploads, and an ad-free interface for productivity and research.
  • The comparison of Perplexity vs Google highlights Perplexity’s edge in in-depth research and precision, while Google remains strong in location-based searches and ecosystem integration.
  • Perplexity Pro offers premium features like unlimited searches, image generation, and advanced model selection, making it ideal for professionals and researchers.

Perplexity AI vs Google Search: Why? And Why Now?

As a tech enthusiast and guest blogger at AIinAsia.com, I am constantly exploring tools that elevate productivity and enhance research capabilities. Recently, I made the bold switch from Google Search to Perplexity AI, a decision that has fundamentally changed how I search, learn, and create. This article dives into why I made this switch, compares Perplexity vs Google, and provides actionable tips to maximise your experience with Perplexity AI.


Understanding Perplexity AI: A New Way to Search

Perplexity AI is more than just a search engine; it is an AI-powered answer engine designed to provide concise, accurate, and contextual information. Unlike traditional search engines like Google, which rely on indexing and ranking pages, Perplexity leverages large language models to synthesise answers, making it ideal for deep research and quick fact-checking.

Here are the key features that set Perplexity AI apart:

  1. Direct Answers: Unlike Google’s search results, which often require you to sift through multiple links, Perplexity delivers the exact information you need.
  2. Real-Time Updates: Perplexity’s real-time web search ensures the latest information is always at your fingertips.
  3. Conversational Capabilities: You can ask follow-up questions naturally, building on previous queries without starting anew.
  4. Source Transparency: Every answer includes citations, making it easy to verify the information.

Perplexity vs Google Search: How Do They Compare?

While Google Search has been the gold standard for internet searches, Perplexity AI introduces a fresh, efficient approach to retrieving and processing information. Here’s a head-to-head comparison:

FeatureGooglePerplexity AI
Search ResultsList of links and adsDirect answers with source citations
Real-Time UpdatesIndexed and algorithm-basedReal-time, web-sourced information
User InteractionStatic queriesConversational follow-ups
Source VerificationLimited transparencyTransparent citations for all answers
File UploadsNot supportedPDF and image uploads (Pro plan)
AI Model IntegrationNot applicableAdvanced models (GPT-4, Claude 3, etc.)
Ad ExperienceAd-heavyAd-free, clean interface

While Google excels in location-based searches and its suite of integrated tools (e.g., Maps, Gmail, Drive), Perplexity AI stands out for deep research, precise answers, and time efficiency.


Why I Made the Switch

After weeks of using Perplexity AI, the benefits became clear:

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  1. Time Efficiency: Perplexity’s direct answers save me hours I would otherwise spend scrolling through irrelevant search results.
  2. Ad-Free Interface: The distraction-free design allows me to focus entirely on the content.
  3. Comprehensive Answers: Compared to Google, Perplexity often provides more detailed and accurate responses.
  4. Enhanced Productivity: The ability to ask follow-up questions in a conversational style streamlines my research process.

While Google’s ecosystem remains invaluable for specific use cases, Perplexity AI has become my go-to tool for in-depth research and fact-checking.

Now don’t get me wrong, Google Search still has some key uses. For example:

  • Instant information that usually doesn’t change: if I’m just quickly searching for instant info (e.g., an address or a phone number), I don’t want to wait for Perplexity to run a full query – just give me the info already!
  • Google ecosystem: although I’ve changed my Chrome browser to default search with Perplexity, the Google ecosystem is so well connected that sometimes I want to skim reviews, see on a map, or skim the meta description of other pages. Again, speed is the name of the game here.

Best Practices for Perplexity AI

Maximising Perplexity AI’s potential involves leveraging its features and crafting effective prompts. Here’s how you can make the most of this innovative tool:

1. Use the “Focus” Feature

Narrow your search results by selecting specific content types, such as academic papers, videos, or social media insights.

  • Example: Searching for “climate change statistics” in academic mode yields peer-reviewed studies rather than general articles.

2. Ask Follow-Up Questions

Dive deeper into topics without starting a new query.

  • Example: Start with “What are the latest trends in AI ethics?” and follow up with “How does this impact Southeast Asia’s tech industry?”

3. Organise Research with Collections

Save and categorise your queries into themed collections for easy reference.

  • Example: Create a collection titled “AI in Education” to gather all related insights for an upcoming blog post.

4. Analyse Files

Upload PDFs (free plan) or PDFs and images (Pro plan) for instant analysis.

  • Example: Upload a 50-page policy document and use the prompt, “Summarise key points related to data privacy.”

5. Experiment with Prompts

Crafting creative prompts unlocks Perplexity’s full potential. Here are some examples:

  • Research: “List three successful renewable energy projects in Asia, with links to supporting articles.”
  • Visuals: “Generate a useful description so that a generative AI can create an image of a futuristic underwater city with brass buildings.”
  • Summaries: “Explain the economic impact of AI in 100 words.”

6. Leverage AI Model Selection

For Pro users, the ability to choose models like GPT-4 or Claude 3 adds precision to specific tasks.

  • Example: Use GPT-4 for creative writing tasks, while Claude 3 is ideal for summarisation.

Free vs. Paid Plans: What’s the Difference?

Perplexity AI offers a free plan and a Pro version ($20/month or $200/year). Here’s a breakdown:

Free Plan:

  • Unlimited quick searches
  • 5 Pro searches per day (resets every 4 hours)
  • PDF uploads for analysis
  • Access to the standard Perplexity AI model

Pro Plan:

  • Unlimited Pro searches
  • Advanced AI models (GPT-4, Claude 3, and more)
  • Unlimited file uploads (PDFs, images, etc.)
  • Longer conversations and priority access to new features
  • API access for developers

For casual users, the free plan suffices. For professionals or researchers, the Pro plan’s advanced features are well worth the investment.


Exploring Perplexity’s Image Generation Feature

Perplexity Pro includes an AI-driven image generation tool that adds a visual dimension to your research. Here’s how it works:

  1. Enter a descriptive query, such as “Generate a useful description so that a generative AI can create an image of a serene Japanese garden.”
  2. Choose a style: Painting, Photograph, Illustration, or Diagram.
  3. Select an AI model like DALLE 3 or Stable Diffusion XL for tailored results.
  4. Refine the prompt for even greater detail.

This feature is ideal for content creators and researchers looking to visually enhance their work. For instance, I used it to generate visuals for a blog post on AI’s role in urban development.


Conclusion: Perplexity vs Google—The Verdict

Switching from Google to Perplexity AI has been a transformative experience. While Google remains a strong player for general searches and location-based queries, Perplexity AI offers unparalleled advantages for in-depth research, precise answers, and enhanced productivity. Its conversational capabilities, real-time updates, and ad-free interface make it a compelling alternative.

Whether you’re a student, professional, or casual user, Perplexity AI’s innovative approach to search can redefine how you gather and process information. Give it a try, and you might just find yourself making the switch too.

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Join the Conversation

What do you think about the Perplexity AI vs Google Search debate? Have you tried Perplexity AI, or do you think Google still reigns supreme? Or perhaps you prefer SearchGPT by Open AI? Share your experiences and thoughts below—how do you see the future of search evolving?

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  • Adrian Watkins (Guest Contributor)

    Adrian is an AI, marketing, and technology strategist based in Asia, with over 25 years of experience in the region. Originally from the UK, he has worked with some of the world’s largest tech companies and successfully built and sold several tech businesses. Currently, Adrian leads commercial strategy and negotiations at one of ASEAN’s largest AI companies. Driven by a passion to empower startups and small businesses, he dedicates his spare time to helping them boost performance and efficiency by embracing AI tools. His expertise spans growth and strategy, sales and marketing, go-to-market strategy, AI integration, startup mentoring, and investments. View all posts


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Whose English Is Your AI Speaking?

AI tools default to mainstream American English, excluding global voices. Why it matters and what inclusive language design could look like.

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English bias in AI

TL;DR — What You Need To Know

  • Most AI tools are trained on mainstream American English, ignoring global Englishes like Singlish or Indian English
  • This leads to bias, miscommunication, and exclusion in real-world applications
  • To fix it, we need AI that recognises linguistic diversity—not corrects it.

English Bias In AI

Here’s a fun fact that’s not so fun when you think about it: 90% of generative AI training data is in English. But not just any English. Not Nigerian English. Not Indian English. Not the English you’d hear in Singapore’s hawker centres or on the streets of Liverpool. Nope. It’s mostly good ol’ mainstream American English.

That’s the voice most AI systems have learned to mimic, model, and prioritise. Not because it’s better. But because that’s what’s been fed into the system.

So what happens when you build global technology on a single, dominant dialect?

A Monolingual Machine in a Multilingual World

Let’s be clear: English isn’t one language. It’s many. About 1.5 billion people speak it, and almost all of them do so with their own twist. Grammar, vocabulary, intonation, slang—it all varies.

But when your AI tools—from autocorrect to resume scanners—are only trained on one flavour of English (mostly US-centric, polished, white-collar English), a lot of other voices start to disappear. And not quietly.

Speakers of regional or “non-standard” English often find their words flagged as incorrect, their accents ignored, or their syntax marked as a mistake. And that’s not just inconvenient—it’s exclusionary.

Why Mainstream American English Took Over

This dominance didn’t happen by chance. It’s historical, economic, and deeply structural.

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The internet was largely developed in the US. Big Tech? Still mostly based there. The datasets used to train AI? Scraped from web content dominated by American media, forums, and publishing.

So, whether you’re chatting with a voice assistant or asking ChatGPT to write your email, what you’re hearing back is often a polished, neutral-sounding, corporate-friendly version of American English. The kind that gets labelled “standard” by systems that were never trained to value anything else.

When AI Gets It Wrong—And Who Pays the Price

Let’s play this out in real life.

  • An AI tutor can’t parse a Nigerian English question? The student loses confidence.
  • A resume written in Indian English gets rejected by an automated scanner? The applicant misses out.
  • Voice transcription software mangles an Australian First Nations story? Cultural heritage gets distorted.

These aren’t small glitches. They’re big failures with real-world consequences. And they’re happening as AI tools are rolled out everywhere—into schools, offices, government services, and creative workspaces.

It’s “Englishes”, Plural

If you’ve grown up being told your English was “wrong,” here’s your reminder: It’s not.

Singlish? Not broken. Just brilliant. Indian English? Full of expressive, efficient, and clever turns of phrase. Aboriginal English? Entirely valid, with its own rules and rich oral traditions.

Language is fluid, social, and fiercely local. And every community that’s been handed English has reshaped it, stretched it, owned it.

But many AI systems still treat these variations as noise. Not worth training on. Not important enough to include in benchmarks. Not profitable to prioritise. So they get left out—and with them, so do their speakers.

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Towards Linguistic Justice in AI

Fixing this doesn’t mean rewriting everyone’s grammar. It means rewriting the technology.

We need to stop asking AI to uphold one “correct” form of English, and start asking it to understand the many. That takes:

  • More inclusive training data – built on diverse voices, not just dominant ones
  • Cross-disciplinary collaboration – between linguists, engineers, educators, and community leaders
  • Respect for language rights – including the choice not to digitise certain cultural knowledge
  • A mindset shift – from standardising language to supporting expression

Because the goal isn’t to “correct” the speaker. It’s to make the system smarter, fairer, and more reflective of the world it serves.

Ask Yourself: Whose English Is It Anyway?

Next time your AI assistant “fixes” your sentence or flags your phrasing, take a second to pause. Ask: whose English is this system trying to emulate? And more importantly, whose English is it leaving behind?

Language has always been a site of power—but also of play, resistance, and identity. The way forward for AI isn’t more uniformity. It’s more Englishes, embraced on their own terms.

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Build Your Own Agentic AI — No Coding Required

Want to build a smart AI agent without coding? Here’s how to use ChatGPT and no-code tools to create your own agentic AI — step by step.

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agentic AI

TL;DR — What You Need to Know About Agentic AI

  • Anyone can now build a powerful AI agent using ChatGPT — no technical skills needed.
  • Tools like Custom GPTs and Make.com make it easy to create agents that do more than chat — they take action.
  • The key is to start with a clear purpose, test it in real-world conditions, and expand as your needs grow.

Anyone Can Build One — And That Includes You

Not too long ago, building a truly capable AI agent felt like something only Silicon Valley engineers could pull off. But the landscape has changed. You don’t need a background in programming or data science anymore — you just need a clear idea of what you want your AI to do, and access to a few easy-to-use tools.

Whether you’re a startup founder looking to automate support, a marketer wanting to build a digital assistant, or simply someone curious about AI, creating your own agent is now well within reach.


What Does ‘Agentic’ Mean, Exactly?

Think of an agentic AI as something far more capable than a standard chatbot. It’s an AI that doesn’t just reply to questions — it can actually do things. That might mean sending emails, pulling information from the web, updating spreadsheets, or interacting with third-party tools and systems.

The difference lies in autonomy. A typical chatbot might respond with a script or FAQ-style answer. An agentic AI, on the other hand, understands the user’s intent, takes appropriate action, and adapts based on ongoing feedback and instructions. It behaves more like a digital team member than a digital toy.


Step 1: Define What You Want It to Do

Before you dive into building anything, it’s important to get crystal clear on what role your agent will play.

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Ask yourself:

  • Who is going to use this agent?
  • What specific tasks should it be responsible for?
  • Are there repetitive processes it can take off your plate?

For instance, if you run an online business, you might want an agent that handles frequently asked questions, helps users track their orders, and flags complex queries for human follow-up. If you’re in consulting, your agent could be designed to book meetings, answer basic service questions, or even pre-qualify leads.

Be practical. Focus on solving one or two real problems. You can always expand its capabilities later.


Step 2: Pick a No-Code Platform to Build On

Now comes the fun part: choosing the right platform. If you’re new to this, I recommend starting with OpenAI’s Custom GPTs — it’s the most accessible option and designed for non-coders.

Custom GPTs allow you to build your own version of ChatGPT by simply describing what you want it to do. No technical setup required. You’ll need a ChatGPT Plus or Team subscription to access this feature, but once inside, the process is remarkably straightforward.

If you’re aiming for more complex automation — such as integrating your agent with email systems, customer databases, or CRMs — you may want to explore other no-code platforms like Make.com (formerly Integromat), Dialogflow, or Bubble.io. These offer visual builders where you can map out flows, connect apps, and define logic — all without needing to write a single line of code.

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Step 3: Use ChatGPT’s Custom GPT Builder

Let’s say you’ve opted for the Custom GPT route — here’s how to get started.

First, log in to your ChatGPT account and select “Explore GPTs” from the sidebar. Click on “Create,” and you’ll be prompted to describe your agent in natural language. That’s it — just describe what the agent should do, how it should behave, and what tone it should take. For example:

“You are a friendly and professional assistant for my online skincare shop. You help customers with questions about product ingredients, delivery options, and how to track their order status.”

Once you’ve set the description, you can go further by uploading reference materials such as product catalogues, FAQs, or policies. These will give your agent deeper knowledge to draw from. You can also choose to enable additional tools like web browsing or code interpretation, depending on your needs.

Then, test it. Interact with your agent just like a customer would. If it stumbles, refine your instructions. Think of it like coaching — the more clearly you guide it, the better the output becomes.


Step 4: Go Further with Visual Builders

If you’re looking to connect your agent to the outside world — such as pulling data from a spreadsheet, triggering a workflow in your CRM, or sending a Slack message — that’s where tools like Make.com come in.

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These platforms allow you to visually design workflows by dragging and dropping different actions and services into a flowchart-style builder. You can set up scenarios like:

  • A user asks the agent, “Where’s my order?”
  • The agent extracts key info (e.g. email or order number)
  • It looks up the order via an API or database
  • It responds with the latest shipping status, all in real time

The experience feels a bit like setting up rules in Zapier, but with more control over logic and branching paths. These platforms open up serious possibilities without requiring a developer on your team.


Step 5: Train It, Test It, Then Launch

Once your agent is built, don’t stop there. Test it with real people — ideally your target users. Watch how they interact with it. Are there questions it can’t answer? Instructions it misinterprets? Fix those, and iterate as you go.

Training doesn’t mean coding — it just means improving the agent’s understanding and behaviour by updating your descriptions, feeding it more examples, or adjusting its structure in the visual builder.

Over time, your agent will become more capable, confident, and useful. Think of it as a digital intern that never sleeps — but needs a bit of initial training to perform well.


Why Build One?

The most obvious reason is time. An AI agent can handle repetitive questions, assist users around the clock, and reduce the strain on your support or operations team.

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But there’s also the strategic edge. As more companies move towards automation and AI-led support, offering a smart, responsive agent isn’t just a nice-to-have — it’s quickly becoming an expectation.

And here’s the kicker: you don’t need a big team or budget to get started. You just need clarity, curiosity, and a bit of time to explore.


Where to Begin

If you’ve got a ChatGPT Plus account, start by building a Custom GPT. You’ll get an immediate sense of what’s possible. Then, if you need more, look at integrating Make.com or another builder that fits your workflow.

The world of agentic AI is no longer reserved for the technically gifted. It’s now open to creators, business owners, educators, and anyone else with a problem to solve and a bit of imagination.


What kind of AI agent would you build — and what would you have it do for you first? Let us know in the comments below!

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Which ChatGPT Model Should You Choose?

Confused about the ChatGPT model options? This guide clarifies how to choose the right model for your tasks.

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ChatGPT model

TL;DR — What You Need to Know:

  • GPT-4o is ideal for summarising, brainstorming, and real-time data analysis, with multimodal capabilities.
  • GPT-4.5 is the go-to for creativity, emotional intelligence, and communication-based tasks.
  • o4-mini is designed for speed and technical queries, while o4-mini-high excels at detailed tasks like advanced coding and scientific explanations.

Navigating the Maze of ChatGPT Models

OpenAI’s ChatGPT has come a long way, but its multitude of models has left many users scratching their heads. If you’re still confused about which version of ChatGPT to use for what task, you’re not alone! Luckily, OpenAI has stepped in with a handy guide that outlines when to choose one model over another. Whether you’re an enterprise user or just getting started, this breakdown will help you make sense of the options at your fingertips.

So, Which ChatGPT Model Makes Sense For You?

Currently, ChatGPT offers five models, each suited to different tasks. They are:

  1. GPT-4o – the “omni model”
  2. GPT-4.5 – the creative powerhouse
  3. o4-mini – the speedster for technical tasks
  4. o4-mini-high – the heavy lifter for detailed work
  5. o3 – the analytical thinker for complex, multi-step problems

Which model should you use?

Here’s what OpenAI has to say:

  • GPT-4o: If you’re looking for a reliable all-rounder, this is your best bet. It’s perfect for tasks like summarising long texts, brainstorming emails, or generating content on the fly. With its multimodal features, it supports text, images, audio, and even advanced data analysis.
  • GPT-4.5: If creativity is your priority, then GPT-4.5 is your go-to. This version shines with emotional intelligence and excels in communication-based tasks. Whether you’re crafting engaging narratives or brainstorming innovative ideas, GPT-4.5 brings a more human-like touch.
  • o4-mini: For those in need of speed and precision, o4-mini is the way to go. It handles technical queries like STEM problems and programming tasks swiftly, making it a strong contender for quick problem-solving.
  • o4-mini-high: If you’re dealing with intricate, detailed tasks like advanced coding or complex mathematical equations, o4-mini-high delivers the extra horsepower you need. It’s designed for accuracy and higher-level technical work.
  • o3: When the task requires multi-step reasoning or strategic planning, o3 is the model you want. It’s designed for deep analysis, complex coding, and problem-solving across multiple stages.

Which one should you pick?

For $20/month with ChatGPT Plus, you’ll have access to all these models and can easily switch between them depending on your task.

But here’s the big question: Which model are you most likely to use? Could OpenAI’s new model options finally streamline your workflow, or will you still be bouncing between versions? Let me know your thoughts!

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