Connect with us

Life

Where Can You Apply Generative vs. Analytical AI Effectively?

This article explores AI business strategies, focusing on the differences between generative and analytical AI and how to balance their use for maximum impact.

Published

on

AI business strategies

TL;DR

  • Generative AI excels in content creation, mimicking human output, and enhancing productivity, but it comes with higher risks and uncertainties.
  • Analytical AI is ideal for predictive tasks, decision-making, and risk management, offering more measurable benefits and lower risks.
  • Companies should balance their AI strategies based on their business models, data types, and risk tolerance, with many use cases combining both approaches.

Understanding Generative and Analytical AI

Organisations are increasingly faced with a choice: generative AI or analytical AI? While both offer transformative potential, understanding their distinct capabilities, benefits, and risks is crucial for businesses to make informed decisions. This article delves into the differences between these two AI approaches and provides guidance on when to prioritise each, helping organisations maximise their AI investments.

Different Purposes and Capabilities

Generative AI and analytical AI serve different purposes and have unique capabilities. Generative AI, utilising deep learning neural networks, creates new content such as images, text, music, or code, mimicking human creativity. In contrast, analytical AI employs statistical machine learning for specific tasks like classification, prediction, or decision-making based on structured data.

For instance, in a marketing campaign, analytical AI can determine which product to promote to which customer, while generative AI can craft the personalised language and images for the promotion.

Different Algorithmic Methods

Generative AI often employs complex techniques like transformers, attention mechanisms, generative adversarial networks (GANs), and variational autoencoders (VAEs) to generate content. These models learn patterns in data to create new instances, typically requiring extensive computational resources and vast amounts of data.

Analytical AI, on the other hand, utilises simpler machine learning approaches such as supervised learning, unsupervised learning, and reinforcement learning. Models are usually trained on past data and applied to real-world situations by companies using their own data.

Advertisement

Different Types of Data

Generative AI uses unstructured data formats like text, images, and sequences to predict other sequences. Analytical AI, however, employs structured data—typically rows and columns of numbers—with supervised learning requiring data with known and labelled outcomes.

Different Returns on Investment

Generative AI can yield cost savings from increased productivity in content generation and higher customer engagement through personalised content. However, its economic value can be challenging to measure and often requires training on a company’s specific content, increasing costs.

Analytical AI provides better economic returns through predictive models that help businesses forecast demand, optimise inventory, identify market trends, and make data-driven decisions. It can also analyse customer data to tailor marketing campaigns, create product recommendations, and deliver personalised customer experiences, leading to higher customer satisfaction and loyalty.

Balancing Risks and Benefits

Security Concerns

Generative AI poses risks such as deepfakes, intellectual property infringement, and privacy concerns from sensitive information in training data. Analytical AI faces risks from cybersecurity breaches, biased datasets, and potential misuse for malicious purposes.

“The fundamental nature of generative AI is to make errors. You need an expert in the loop or you will get bad law.”
David Wakeling, global head of the AI Advisory Group at A&O Shearman.
Tweet

Measuring Economic Value

The benefits of analytical AI are often easier to measure than generative AI because they are captured in transactional systems, customer purchases, and costs. Both AI types can provide significant ROI through increased efficiency, productivity, innovation, and customer satisfaction, depending on the specific use case and industry.

Striking the Right Balance

Consider Your Strategy and Business Model

Companies should prioritise generative AI if their primary business involves creating, selling, or distributing content. For instance, Bristol Myers Squibb uses generative AI for creating novel content in computational biology, while Universal Music leverages it for music creation and imitating artist voices.

Advertisement

Evaluate Your Data Assets

If a company’s data assets are primarily unstructured content like text, images, or video, generative AI should take precedence. Conversely, if most of the data is structured and numerical, analytical AI should be the focus.

Assess Risk Tolerance

Generative AI is considered riskier, with higher benefit uncertainty. Companies should evaluate their risk tolerance and willingness to accept these uncertainties when deciding their AI focus.

Democratising AI

Generative AI helps democratise access to advanced tools, making AI capabilities more accessible to non-technical users. This shift is crucial for fostering innovation and improving decision-making across organisations.

“Generative AI will empower non-power users to leverage AI capabilities more effectively. We aim to help everyone in the enterprise become proficient with AI”
Sastry Durvasula, head of technology, data, and client services for TIAA.
Tweet

Join the Conversation

How is your organisation balancing the use of generative and analytical AI? We’d love to hear your experiences and insights! Don’t forget to subscribe for updates on AI and AGI developments and share your thoughts in the comments below. Subscribe to stay connected with the latest in AI advancements!

You may also like:

Author

Advertisement

Discover more from AIinASIA

Subscribe to get the latest posts sent to your email.

Life

Whose English Is Your AI Speaking?

AI tools default to mainstream American English, excluding global voices. Why it matters and what inclusive language design could look like.

Published

on

English bias in AI

TL;DR — What You Need To Know

  • Most AI tools are trained on mainstream American English, ignoring global Englishes like Singlish or Indian English
  • This leads to bias, miscommunication, and exclusion in real-world applications
  • To fix it, we need AI that recognises linguistic diversity—not corrects it.

English Bias In AI

Here’s a fun fact that’s not so fun when you think about it: 90% of generative AI training data is in English. But not just any English. Not Nigerian English. Not Indian English. Not the English you’d hear in Singapore’s hawker centres or on the streets of Liverpool. Nope. It’s mostly good ol’ mainstream American English.

That’s the voice most AI systems have learned to mimic, model, and prioritise. Not because it’s better. But because that’s what’s been fed into the system.

So what happens when you build global technology on a single, dominant dialect?

A Monolingual Machine in a Multilingual World

Let’s be clear: English isn’t one language. It’s many. About 1.5 billion people speak it, and almost all of them do so with their own twist. Grammar, vocabulary, intonation, slang—it all varies.

But when your AI tools—from autocorrect to resume scanners—are only trained on one flavour of English (mostly US-centric, polished, white-collar English), a lot of other voices start to disappear. And not quietly.

Speakers of regional or “non-standard” English often find their words flagged as incorrect, their accents ignored, or their syntax marked as a mistake. And that’s not just inconvenient—it’s exclusionary.

Why Mainstream American English Took Over

This dominance didn’t happen by chance. It’s historical, economic, and deeply structural.

Advertisement

The internet was largely developed in the US. Big Tech? Still mostly based there. The datasets used to train AI? Scraped from web content dominated by American media, forums, and publishing.

So, whether you’re chatting with a voice assistant or asking ChatGPT to write your email, what you’re hearing back is often a polished, neutral-sounding, corporate-friendly version of American English. The kind that gets labelled “standard” by systems that were never trained to value anything else.

When AI Gets It Wrong—And Who Pays the Price

Let’s play this out in real life.

  • An AI tutor can’t parse a Nigerian English question? The student loses confidence.
  • A resume written in Indian English gets rejected by an automated scanner? The applicant misses out.
  • Voice transcription software mangles an Australian First Nations story? Cultural heritage gets distorted.

These aren’t small glitches. They’re big failures with real-world consequences. And they’re happening as AI tools are rolled out everywhere—into schools, offices, government services, and creative workspaces.

It’s “Englishes”, Plural

If you’ve grown up being told your English was “wrong,” here’s your reminder: It’s not.

Singlish? Not broken. Just brilliant. Indian English? Full of expressive, efficient, and clever turns of phrase. Aboriginal English? Entirely valid, with its own rules and rich oral traditions.

Language is fluid, social, and fiercely local. And every community that’s been handed English has reshaped it, stretched it, owned it.

But many AI systems still treat these variations as noise. Not worth training on. Not important enough to include in benchmarks. Not profitable to prioritise. So they get left out—and with them, so do their speakers.

Advertisement

Towards Linguistic Justice in AI

Fixing this doesn’t mean rewriting everyone’s grammar. It means rewriting the technology.

We need to stop asking AI to uphold one “correct” form of English, and start asking it to understand the many. That takes:

  • More inclusive training data – built on diverse voices, not just dominant ones
  • Cross-disciplinary collaboration – between linguists, engineers, educators, and community leaders
  • Respect for language rights – including the choice not to digitise certain cultural knowledge
  • A mindset shift – from standardising language to supporting expression

Because the goal isn’t to “correct” the speaker. It’s to make the system smarter, fairer, and more reflective of the world it serves.

Ask Yourself: Whose English Is It Anyway?

Next time your AI assistant “fixes” your sentence or flags your phrasing, take a second to pause. Ask: whose English is this system trying to emulate? And more importantly, whose English is it leaving behind?

Language has always been a site of power—but also of play, resistance, and identity. The way forward for AI isn’t more uniformity. It’s more Englishes, embraced on their own terms.

You may also like:

Advertisement

Author


Discover more from AIinASIA

Subscribe to get the latest posts sent to your email.

Continue Reading

Business

Build Your Own Agentic AI — No Coding Required

Want to build a smart AI agent without coding? Here’s how to use ChatGPT and no-code tools to create your own agentic AI — step by step.

Published

on

agentic AI

TL;DR — What You Need to Know About Agentic AI

  • Anyone can now build a powerful AI agent using ChatGPT — no technical skills needed.
  • Tools like Custom GPTs and Make.com make it easy to create agents that do more than chat — they take action.
  • The key is to start with a clear purpose, test it in real-world conditions, and expand as your needs grow.

Anyone Can Build One — And That Includes You

Not too long ago, building a truly capable AI agent felt like something only Silicon Valley engineers could pull off. But the landscape has changed. You don’t need a background in programming or data science anymore — you just need a clear idea of what you want your AI to do, and access to a few easy-to-use tools.

Whether you’re a startup founder looking to automate support, a marketer wanting to build a digital assistant, or simply someone curious about AI, creating your own agent is now well within reach.


What Does ‘Agentic’ Mean, Exactly?

Think of an agentic AI as something far more capable than a standard chatbot. It’s an AI that doesn’t just reply to questions — it can actually do things. That might mean sending emails, pulling information from the web, updating spreadsheets, or interacting with third-party tools and systems.

The difference lies in autonomy. A typical chatbot might respond with a script or FAQ-style answer. An agentic AI, on the other hand, understands the user’s intent, takes appropriate action, and adapts based on ongoing feedback and instructions. It behaves more like a digital team member than a digital toy.


Step 1: Define What You Want It to Do

Before you dive into building anything, it’s important to get crystal clear on what role your agent will play.

Advertisement

Ask yourself:

  • Who is going to use this agent?
  • What specific tasks should it be responsible for?
  • Are there repetitive processes it can take off your plate?

For instance, if you run an online business, you might want an agent that handles frequently asked questions, helps users track their orders, and flags complex queries for human follow-up. If you’re in consulting, your agent could be designed to book meetings, answer basic service questions, or even pre-qualify leads.

Be practical. Focus on solving one or two real problems. You can always expand its capabilities later.


Step 2: Pick a No-Code Platform to Build On

Now comes the fun part: choosing the right platform. If you’re new to this, I recommend starting with OpenAI’s Custom GPTs — it’s the most accessible option and designed for non-coders.

Custom GPTs allow you to build your own version of ChatGPT by simply describing what you want it to do. No technical setup required. You’ll need a ChatGPT Plus or Team subscription to access this feature, but once inside, the process is remarkably straightforward.

If you’re aiming for more complex automation — such as integrating your agent with email systems, customer databases, or CRMs — you may want to explore other no-code platforms like Make.com (formerly Integromat), Dialogflow, or Bubble.io. These offer visual builders where you can map out flows, connect apps, and define logic — all without needing to write a single line of code.

Advertisement

Step 3: Use ChatGPT’s Custom GPT Builder

Let’s say you’ve opted for the Custom GPT route — here’s how to get started.

First, log in to your ChatGPT account and select “Explore GPTs” from the sidebar. Click on “Create,” and you’ll be prompted to describe your agent in natural language. That’s it — just describe what the agent should do, how it should behave, and what tone it should take. For example:

“You are a friendly and professional assistant for my online skincare shop. You help customers with questions about product ingredients, delivery options, and how to track their order status.”

Once you’ve set the description, you can go further by uploading reference materials such as product catalogues, FAQs, or policies. These will give your agent deeper knowledge to draw from. You can also choose to enable additional tools like web browsing or code interpretation, depending on your needs.

Then, test it. Interact with your agent just like a customer would. If it stumbles, refine your instructions. Think of it like coaching — the more clearly you guide it, the better the output becomes.


Step 4: Go Further with Visual Builders

If you’re looking to connect your agent to the outside world — such as pulling data from a spreadsheet, triggering a workflow in your CRM, or sending a Slack message — that’s where tools like Make.com come in.

Advertisement

These platforms allow you to visually design workflows by dragging and dropping different actions and services into a flowchart-style builder. You can set up scenarios like:

  • A user asks the agent, “Where’s my order?”
  • The agent extracts key info (e.g. email or order number)
  • It looks up the order via an API or database
  • It responds with the latest shipping status, all in real time

The experience feels a bit like setting up rules in Zapier, but with more control over logic and branching paths. These platforms open up serious possibilities without requiring a developer on your team.


Step 5: Train It, Test It, Then Launch

Once your agent is built, don’t stop there. Test it with real people — ideally your target users. Watch how they interact with it. Are there questions it can’t answer? Instructions it misinterprets? Fix those, and iterate as you go.

Training doesn’t mean coding — it just means improving the agent’s understanding and behaviour by updating your descriptions, feeding it more examples, or adjusting its structure in the visual builder.

Over time, your agent will become more capable, confident, and useful. Think of it as a digital intern that never sleeps — but needs a bit of initial training to perform well.


Why Build One?

The most obvious reason is time. An AI agent can handle repetitive questions, assist users around the clock, and reduce the strain on your support or operations team.

Advertisement

But there’s also the strategic edge. As more companies move towards automation and AI-led support, offering a smart, responsive agent isn’t just a nice-to-have — it’s quickly becoming an expectation.

And here’s the kicker: you don’t need a big team or budget to get started. You just need clarity, curiosity, and a bit of time to explore.


Where to Begin

If you’ve got a ChatGPT Plus account, start by building a Custom GPT. You’ll get an immediate sense of what’s possible. Then, if you need more, look at integrating Make.com or another builder that fits your workflow.

The world of agentic AI is no longer reserved for the technically gifted. It’s now open to creators, business owners, educators, and anyone else with a problem to solve and a bit of imagination.


What kind of AI agent would you build — and what would you have it do for you first? Let us know in the comments below!

Advertisement

You may also like:

Author


Discover more from AIinASIA

Subscribe to get the latest posts sent to your email.

Continue Reading

Life

Which ChatGPT Model Should You Choose?

Confused about the ChatGPT model options? This guide clarifies how to choose the right model for your tasks.

Published

on

ChatGPT model

TL;DR — What You Need to Know:

  • GPT-4o is ideal for summarising, brainstorming, and real-time data analysis, with multimodal capabilities.
  • GPT-4.5 is the go-to for creativity, emotional intelligence, and communication-based tasks.
  • o4-mini is designed for speed and technical queries, while o4-mini-high excels at detailed tasks like advanced coding and scientific explanations.

Navigating the Maze of ChatGPT Models

OpenAI’s ChatGPT has come a long way, but its multitude of models has left many users scratching their heads. If you’re still confused about which version of ChatGPT to use for what task, you’re not alone! Luckily, OpenAI has stepped in with a handy guide that outlines when to choose one model over another. Whether you’re an enterprise user or just getting started, this breakdown will help you make sense of the options at your fingertips.

So, Which ChatGPT Model Makes Sense For You?

Currently, ChatGPT offers five models, each suited to different tasks. They are:

  1. GPT-4o – the “omni model”
  2. GPT-4.5 – the creative powerhouse
  3. o4-mini – the speedster for technical tasks
  4. o4-mini-high – the heavy lifter for detailed work
  5. o3 – the analytical thinker for complex, multi-step problems

Which model should you use?

Here’s what OpenAI has to say:

  • GPT-4o: If you’re looking for a reliable all-rounder, this is your best bet. It’s perfect for tasks like summarising long texts, brainstorming emails, or generating content on the fly. With its multimodal features, it supports text, images, audio, and even advanced data analysis.
  • GPT-4.5: If creativity is your priority, then GPT-4.5 is your go-to. This version shines with emotional intelligence and excels in communication-based tasks. Whether you’re crafting engaging narratives or brainstorming innovative ideas, GPT-4.5 brings a more human-like touch.
  • o4-mini: For those in need of speed and precision, o4-mini is the way to go. It handles technical queries like STEM problems and programming tasks swiftly, making it a strong contender for quick problem-solving.
  • o4-mini-high: If you’re dealing with intricate, detailed tasks like advanced coding or complex mathematical equations, o4-mini-high delivers the extra horsepower you need. It’s designed for accuracy and higher-level technical work.
  • o3: When the task requires multi-step reasoning or strategic planning, o3 is the model you want. It’s designed for deep analysis, complex coding, and problem-solving across multiple stages.

Which one should you pick?

For $20/month with ChatGPT Plus, you’ll have access to all these models and can easily switch between them depending on your task.

But here’s the big question: Which model are you most likely to use? Could OpenAI’s new model options finally streamline your workflow, or will you still be bouncing between versions? Let me know your thoughts!

You may also like:

Author

Advertisement

Discover more from AIinASIA

Subscribe to get the latest posts sent to your email.

Continue Reading

Trending

Discover more from AIinASIA

Subscribe now to keep reading and get access to the full archive.

Continue reading