Business
Adrian's Angle: The AI Revolution That's Actually Working (And It's Not What You Think)
The most effective use of AI in marketing today isn't about full automation, it's about making humans better. With examples from Thailand, Indonesia, and the UK, it shows how AI can enhance human creativity and decision-making. Featuring commentary from Robert Gilby and new data from BCG and Deloitte, the piece underscores a growing trend: human-first AI wins hearts, minds, and market share.
4 min read