TL;DR:
- Singapore-based AI giant SQREEM acquires TotallyAwesome to create a youth safe marketing powerhouse
- The acquisition combines advanced AI technology with extensive user reach and human-curated whitelists for enhanced ad safety
- Rapid growth and strategic positioning pave the way for SQREEM to become ASEAN’s first profitable AI unicorn
Powerhouses Join Forces for Responsible Marketing
Two Singapore-based heavyweights, SQREEM Technologies and TotallyAwesome, have announced a groundbreaking merger. This deal brings together SQREEM’s cutting-edge AI technology and TotallyAwesome’s extensive reach in youth marketing, creating a go-to platform for safe, responsible marketing targeted at young audiences.
Enhancing Ad Safety and User Reach
SQREEM, a world leader in AI and digital behaviour aggregation, will integrate TotallyAwesome’s contextual digital advertising platform to create precision-targeted web environments for young users. The combined platform will boast an unparalleled audience repository, reaching over 2.4 billion consumers in 80 countries, with over 900 million users from TotallyAwesome alone.
A Strategic Move towards Ethical Youth Marketing
As global discussions emphasise the responsible use of AI in targeting vulnerable audiences, this acquisition positions SQREEM to navigate the complex ethical landscape of youth marketing. The merged companies will offer brands and agencies comprehensive, age-appropriate solutions for connecting with young consumers and parents safely and compliantly and without the use of cookies.
Rapid Growth and ASEAN’s First AI Unicorn
The acquisition marks SQREEM’s 400% growth over the past three years, fuelling its ambition to become ASEAN’s first profitable AI unicorn within the next 12 months. The combined tech stack will be accessible on a unified full-service platform, offering agencies significant cost reductions and improved operational margins.
Uniting Teams and Strengthening Market Competitiveness with AI-driven Marketing
“By joining forces with TotallyAwesome, we’re setting a new standard to connect with youth audiences ethically and effectively. Our combination of tech and expertise will demonstrate how brands can precisely tailor their engagement with kids, teens and families while prioritising safety and trust.”
Ian Chapman-Banks, CEO and CO-Founder of SQREEM
TotallyAwesome’s team of approximately 100 employees across key markets will merge with SQREEM’s global workforce, streamlining operational processes and expanding market reach. This union strengthens both companies across all industry sectors while maintaining GDPR-K and COPPA compliance.
“SQREEM’s acquisition of TotallyAwesome perfectly aligns with our strategy of curating high-value audiences without cookies. With SQREEM’s cutting-edge AI technology, this union significantly strengthens both companies across all industry sectors.”
Raja Kanniappan, CEO of TotallyAwesome
How do you think this merger will impact the future of AI-driven youth marketing in Asia? Share your thoughts below and don’t forget to subscribe for updates on AI and AGI developments in the region!
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