TL;DR:
- SQREEM Technologies, a Singapore-based AI digital behavior aggregator, acquires Australian programmatic business Trade Indy, creating one of the world’s largest AI partnership providers.
- The acquisition enables brands to build longer-term digital relationships, enhance brand impact, and drive budget accountability.
- This strategic move expands SQREEM’s global reach and offers Trade Indy exclusive access to the world’s largest taxonomy of audiences.
Singapore-headquartered digital behaviour aggregator SQREEM Technologies has acquired Melbourne-founded programmatic business Trade Indy as part of its ongoing global expansion plans. This acquisition creates an unprecedented offering, positioning SQREEM Technologies as one of the world’s largest artificial intelligence (AI) partnership providers.
Sqreem describes itself as the world’s largest digital behaviour aggregator, and a “pure artificial intelligence” company. It has built a platform where its AI algorithms continuously collect, analyse, translate, and catalogue the vast amounts of consumer data available online.
It says it can bring this information together to capture the anonymous digital footprints of audience cohorts, which are highly targetable for advertisers without the use of cookies.
“We saw significant growth as a company, and the Sqreem guys in Singapore had contacted Calvin about 18 months ago and presented their platform, and we were keen to try it, and have been stress testing it for over 12 months.”
Mark Rosenberg, Trade indy Executive
“We saw an unbelievably increased performance working with them and built a strong working relationship. Sqreem is omnipresent across Asia, and it eventually began to become clear that a merger of some kind would make sense.”
Enhancing Brand Impact and Driving Budget Accountability
The acquisition allows agencies and clients to identify and illustrate their audiences with peak precision, enabling them to build longer-term digital relationships. This, in turn, enhances brand impact and drives budget accountability for businesses.
“The Trade Indy acquisition is significant in that it simultaneously puts SQREEM into the global A-League of AI Innovators but domestically, whilst Australia currently ranks 15th out of 62 countries across the world for AI adoption, this presents a unique opportunity for early adopters like SQREEM and Trade Indy, to drive significant growth for their clients whilst expanding their global reach and relevance.”
Ian Chapman-banks, Chief Executive Officer of SQREEM Technologies
A Natural Progression for Trade Indy
Trade Indy Directors Mark Rosenberg and James Robertson view this acquisition as a natural progression, as both organizations share the same values and drive for creating best-in-market technology and customer service. By amalgamating with SQREEM, Trade Indy gains exclusive access to the world’s largest taxonomy of audiences, which, when coupled with supply, is activated through its global network.
Expanding Business Offerings and Horizons
The merger with SQREEM expands both business offerings by bringing together Trade Indy’s experienced managed service team with SQREEM’s advanced, cookieless, AI-driven technology. Robertson expressed excitement about the relationship, which will provide resources to maintain growth and introduce the SQREEM platform to other agencies and brands across the region.
A Pivotal Time for Growth
Founded in 2014, Trade Indy currently operates across Australia, Southeast Asia, the Middle East, and North America. With the Australian capability expanding alongside rapid growth in their Southeast Asian business, the acquisition has come at a pivotal time for Trade Indy.
How will this strategic partnership between SQREEM Technologies and Trade Indy reshape the AI and AGI landscape in Asia and beyond? Let us know in the comments below!
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