Singapore-based AI giant SQREEM acquires TotallyAwesome to create a youth safe marketing powerhouse,The acquisition combines advanced AI technology with extensive user reach and human-curated whitelists for enhanced ad safety,Rapid growth and strategic positioning pave the way for SQREEM to become ASEAN's first profitable AI unicorn
Powerhouses Join Forces for Responsible Marketing
Two Singapore-based heavyweights, SQREEM Technologies and TotallyAwesome, have announced a groundbreaking merger. This deal brings together SQREEM's cutting-edge AI technology and TotallyAwesome's extensive reach in youth marketing, creating a go-to platform for safe, responsible marketing targeted at young audiences.
Enhancing Ad Safety and User Reach
SQREEM, a world leader in AI and digital behaviour aggregation, will integrate TotallyAwesome's contextual digital advertising platform to create precision-targeted web environments for young users. The combined platform will boast an unparalleled audience repository, reaching over 2.4 billion consumers in 80 countries, with over 900 million users from TotallyAwesome alone.
A Strategic Move towards Ethical Youth Marketing
As global discussions emphasise the responsible use of AI in targeting vulnerable audiences, this acquisition positions SQREEM to navigate the complex ethical landscape of youth marketing. The merged companies will offer brands and agencies comprehensive, age-appropriate solutions for connecting with young consumers and parents safely and compliantly and without the use of cookies. For more insights into regional AI trends, read about APAC AI in 2026: 4 Trends You Need To Know.
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Rapid Growth and ASEAN's First AI Unicorn
The acquisition marks SQREEM's 400% growth over the past three years, fuelling its ambition to become ASEAN's first profitable AI unicorn within the next 12 months. The combined tech stack will be accessible on a unified full-service platform, offering agencies significant cost reductions and improved operational margins. This move aligns with the broader trend of AI set to add nearly US$1 trillion to Southeast Asia's economy by 2030.
Uniting Teams and Strengthening Market Competitiveness with AI-driven Marketing
"By joining forces with TotallyAwesome, we're setting a new standard to connect with youth audiences ethically and effectively. Our combination of tech and expertise will demonstrate how brands can precisely tailor their engagement with kids, teens and families while prioritising safety and trust."
"By joining forces with TotallyAwesome, we're setting a new standard to connect with youth audiences ethically and effectively. Our combination of tech and expertise will demonstrate how brands can precisely tailor their engagement with kids, teens and families while prioritising safety and trust."
TotallyAwesome's team of approximately 100 employees across key markets will merge with SQREEM's global workforce, streamlining operational processes and expanding market reach. This union strengthens both companies across all industry sectors while maintaining GDPR-K and COPPA compliance. Compliance with regulations like GDPR-K (Children's Online Privacy Protection Act) and COPPA (Children's Online Privacy Protection Rule) is crucial for ethical marketing to children. More information on these regulations can be found on the Federal Trade Commission website.
"SQREEM's acquisition of TotallyAwesome perfectly aligns with our strategy of curating high-value audiences without cookies. With SQREEM's cutting-edge AI technology, this union significantly strengthens both companies across all industry sectors." This strategy also highlights the growing importance of post-click engagement in e-commerce.
"SQREEM's acquisition of TotallyAwesome perfectly aligns with our strategy of curating high-value audiences without cookies. With SQREEM's cutting-edge AI technology, this union significantly strengthens both companies across all industry sectors."
Comment and Share on SQREEM Technologies Acquiring TotallyAwesome
How do you think this merger will impact the future of AI-driven youth marketing in Asia? Share your thoughts below and don't forget to Subscribe to our newsletter for updates on AI and AGI developments in the region!
Latest Comments (3)
This sounds like a proper game-changer! I'm curious, though, how will SQREEM's AI ensure that the "ethical" aspect truly extends to all regions, especially for brands trying to reach diverse youth in Southeast Asia? That's always a big challenge, right?
This merger between SQREEM and TotallyAwesome really caught my eye. Here in the Philippines, we’ve seen how crucial it is to connect with younger audiences, especially safely and ethically. It’s a perennial challenge, ensuring campaigns are both effective and responsible. This kind of tech-driven approach could really make a difference for local brands and agencies. We're always on the lookout for innovative ways to navigate that landscape, and the idea of a scalable, ethical platform is quite appealing. It will be interesting to see how this translates for our diverse youth demographic. Good on them for addressing such a pertinent issue.
This is quite a development! In India, with our massive youth population, the need for ethical and safe marketing platforms is paramount. I'm keen to see how this merger impacts local brands targeting the younger demographic, especially with the digital landscape evolving so rapidly here. Hopefully, it brings more transparency.
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