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intermediate
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Claude
Music Promotion Strategy with AI
Use AI to promote your music. Learn playlist pitching, social media strategy, and audience growth for musicians.
10 min read27 February 2026
music
promotion
strategy
Pitch to playlists actively (send personalized pitches to 30-50 playlists per release) rather than hoping for algorithmic discovery.
Create diverse content from each song: short clips, lyrics videos, behind-the-scenes recording footage, Midjourney visualisers.
Build email lists from day one. Fans on email lists are much more likely to stream, buy, and attend shows than social followers.
Engage in communities (Reddit, Discord, niche forums) where your target audience hangs out. Participate authentically before promoting.
Track which promotion channels drive most streams. Double down on what works.
Why This Matters
Creating music is half the work; getting people to hear it is the harder half. Independent musicians struggle with promotion, but AI helps with playlist research, social media content generation, and promotional strategy. This guide teaches musicians how to use AI for music promotion systematically.
How to Do It
1
Spotify and Apple Music playlists are crucial to music discovery. AI helps you identify relevant playlists, understand curator preferences, and craft pitches that get your music added.
2
Extract clips, create visualisers, and generate promotional graphics from your music. AI helps you turn each release into multiple social media posts across platforms.
3
AI identifies online communities where your music might resonate. Target niche communities and subreddits rather than hoping for viral growth.
4
Build email lists of fans and send newsletters about new releases, behind-the-scenes content, and tour dates. AI helps you write newsletters musicians care about.
5
Track streaming numbers, demographic data, and playlist adds. AI helps you interpret data and adjust your strategy based on what's working.
Prompts to Try
I just released a [GENRE] song called '[TITLE]'. Help me identify 30 relevant Spotify playlists to pitch to. Include curator contact information when available.
Write a playlist pitch email for my [GENRE] song. Explain why it fits the playlist, include streaming links, and make a compelling case for inclusion.
Create a social media promotion plan for my new single release. I want to promote across TikTok, Instagram, and YouTube. Generate 10 different post ideas spanning 2 weeks.
Common Mistakes
Not following best practices
{'tip': 'Pitch to playlists actively (send personalized pitches to 30-50 playlists per release) rather than hoping for algorithmic discovery.'}
Frequently Asked Questions
Yes, or use DIY distributors like DistroKid or CD Baby. They handle technical distribution. You handle promotion and marketing.
Aim for 50-100 targeted pitches. Focus on playlists where your music genuinely fits. Personalised pitches to niche playlists outperform mass generic pitches.
Expect 3-6 months of promotion before significant growth. Consistency matters more than speed. Promote every single release strategically.
Next Steps
["Music promotion requires strategic planning and consistent effort. By using AI to research playlists, generate promotional content, build audiences via email, and track analytics, you create sustainable growth strategies. Combine data-driven promotion with authentic music quality and community engagement, and you'll build a fanbase that streams, buys, and supports your music."]