learn
intermediate
ChatGPT
Claude
Building a Consistent Visual Brand with Midjourney
Use Midjourney to build consistent visual branding. Learn how to create branded templates and recurring visual elements.
11 min read27 February 2026
Midjourney
visual
branding
consistency
Create a brand style guide document; reference it when writing every Midjourney prompt to ensure consistency.
Use the same descriptive phrases repeatedly; consistency in language produces consistency in output.
Keep successful prompts in a reference file. Iterate on what works rather than starting from scratch.
Test variations of your key visual elements; A/B test which character designs and colour combinations resonate with your audience.
Periodically review your generated images; ensure they maintain consistent branding as you evolve your style.
Why This Matters
Consistent branding builds recognition and trust. Whilst Midjourney generates individual images, creating consistent visual themes requires planning. This guide teaches creators how to use Midjourney strategically to develop recognisable visual brands across platforms.
How to Do It
1
Start with clear brand guidelines: colour palette, artistic style, character aesthetics, and composition preferences. Document these so every generated image aligns with your brand.
2
If you feature characters, detailed character briefs ensure consistent generation across images. Describe appearance, clothing, setting preferences, and emotional tone.
3
Midjourney can generate consistent layouts for social media graphics. Once you've perfected a layout template, variations maintain consistency whilst allowing content diversity.
4
Specify exact colour palettes in your prompts. Over time, your generated images develop recognisable colour schemes that strengthen brand identity.
5
Build libraries of generated assets (backgrounds, characters, icons) that you can describe to Midjourney, ensuring consistency across multiple uses.
Prompts to Try
Create a brand identity brief for Midjourney. Include colour palette (list specific hex codes), artistic style, mood/aesthetic, character appearance (if applicable), and composition preferences.
Generate a consistent social media template description. I use [PLATFORM] and the dimensions are [DIMENSIONS]. Include space for text overlays, maintain colour palette [COLOURS], and artistic style [STYLE].
Develop a character brief for my brand mascot. Include age, appearance, clothing, setting preference, personality traits, and preferred artistic style.
Common Mistakes
Not following best practices
{'tip': 'Create a brand style guide document; reference it when writing every Midjourney prompt to ensure consistency.'}
Frequently Asked Questions
Document your brand guidelines thoroughly. Use consistent phrasing in prompts. Iterate on successful prompts rather than starting fresh each time.
Yes, consistent characters build recognition. Generate variations of your character for different content types whilst maintaining recognisable core features.
Yes, but do so gradually. Maintain core elements (colour palette, character core) whilst refreshing artistic direction. Sudden changes confuse audiences.
Next Steps
["Consistent visual branding built with Midjourney requires planning and iteration. By developing detailed brand guidelines, documenting successful prompts, and iterating strategically, you create recognisable visual identities that build trust and brand recall. Use Midjourney not just for individual images but as a tool for systematic visual brand building."]