Practitioner Stories

AI is reshaping customer experience (CX) across APAC, empowering brands to create personalised, culturally relevant, and secure interactions that resonate deeply with diverse audiences.

The most effective use of AI in marketing today isn't about full automation, it's about making humans better. With examples from Thailand, Indonesia, and the UK, it shows how AI can enhance human creativity and decision-making. Featuring commentary from Robert Gilby and new data from BCG and Deloitte, the piece underscores a growing trend: human-first AI wins hearts, minds, and market share.

AI Digital Marketing is revolutionising consumer engagement across Asia, enhancing personalisation and customer service.