How Starbucks is Using AI to Enhance Supply Chain Visibility

Real-time inventory AI is giving Starbucks a sharper edge on shelf management, cost control, and customer satisfaction

Few brands are more synonymous with operational scale than Starbucks. With over 11,000 company-operated outlets across North America, the coffee giant has long been a master of logistics, balancing perishable stock with consumer rituals and fluctuating foot traffic. But even the most seasoned operators are finding new efficiencies in artificial intelligence. The latest move? Deploying Inventory AI by NomadGo, aiming to elevate supply chain visibility and frontline productivity — all through a smartphone.

Starbucks has integrated NomadGo's Inventory AI across 11,000+ North American outlets,The AI tool boosts inventory accuracy to 99% and reduces time spent on manual stocktaking,Real-time data capture enables more precise ordering, reduced waste, and better customer availability

Why Starbucks Is Betting on Inventory AI

Inventory is the heartbeat of any retail operation, but at the scale of Starbucks, it's a constantly moving target. Traditional stocktaking is labour-intensive, prone to error, and often lags behind actual demand. By introducing NomadGo’s Inventory AI, Starbucks is addressing these inefficiencies head-on.

The technology uses a blend of 3D spatial intelligence, computer vision, and augmented reality to allow employees to conduct full inventory checks in seconds via a mobile device. This not only replaces the need for clipboards and spreadsheets, but delivers 99% accuracy — a striking leap from the industry norm of 80–85%.

"The deployment of NomadGo’s Inventory AI across Starbucks-owned and operated coffeehouses in North America is a strong validation of our patented technology," says David Greschler, CEO of NomadGo. "Our technology not only streamlines inventory management but also delivers frequent, highly accurate data that prevents out-of-stock situations and lowers cost of goods sold."

"The deployment of NomadGo’s Inventory AI across Starbucks-owned and operated coffeehouses in North America is a strong validation of our patented technology," says David Greschler, CEO of NomadGo. "Our technology not only streamlines inventory management but also delivers frequent, highly accurate data that prevents out-of-stock situations and lowers cost of goods sold."

The Tech Behind the Beans

At the core of this shift is NomadGo’s proprietary system, Spatial Vision. This software allows users to scan shelves with a smartphone or tablet, with the AI recognising products and quantities in real time. The use of on-device processing — as opposed to cloud-based lag — means employees can act immediately, adjusting stock levels or updating orders without delay.

Such precision is not merely a backroom benefit. Fewer stock errors mean fewer disappointed customers, and the ability to match supply with demand at a hyper-local level. For Starbucks, that could mean having the right almond milk in Tokyo and the right blend of beans in Toronto, every single day.

From Store Floor to C-Suite

Efficiency gains don’t stop at the shelves. With more accurate, timely data flowing from stores to headquarters, Starbucks gains an edge in procurement, cost control, and sustainability.

Traditional methods required staff to step away from customers to count stock, often during peak hours. With NomadGo, the process is quick and non-intrusive, freeing up time for service and other strategic tasks.

"Our patented technology makes the jobs of all our customers easier," adds David. "From the in-store employee conducting the count, to the CFO seeking savings through a smarter and automated supply chain."

"Our patented technology makes the jobs of all our customers easier," adds David. "From the in-store employee conducting the count, to the CFO seeking savings through a smarter and automated supply chain."

This shift is emblematic of a broader trend: the consumerisation of enterprise AI tools. By designing tech that blends into existing workflows, companies like NomadGo are making AI adoption less about digital transformation and more about common sense.

Waste Not, Want Not

AI is also playing a pivotal role in Starbucks' push towards sustainability. With perishable goods, timing is everything. Overstock leads to waste; understock risks revenue and reputation.

NomadGo's real-time insights help the company stay in the Goldilocks zone of supply — not too much, not too little. That translates to fewer expired goods, better cost of goods sold, and a sharper alignment between forecasting and reality.

For a brand that prides itself on consistency and care, it’s a timely evolution. Not just operationally, but in terms of customer trust. When your local barista always has your order ready and fresh, AI is quietly doing its job.

Asia Next?

While the current rollout is focused on North America, the implications for Asia are significant. With complex regional supply chains, rapid urbanisation, and high mobile penetration, Asian markets are ripe for similar integrations.

Countries like Japan and South Korea are already exploring spatial AI in retail, while Southeast Asia's fast-growing coffee chains may look to Starbucks as a playbook for scalable AI. Inventory might not sound glamorous, but for CFOs, COOs, and store managers alike, it’s the quiet backbone of brand experience.

What It Means for AI in Asia

Starbucks' adoption of Inventory AI is not just a technology story, but a template. It shows how blending real-time data, intuitive interfaces, and clear commercial goals can yield both operational and customer-facing wins.

As more Asian retailers seek smarter ways to manage stock, reduce waste, and retain customer loyalty, expect to see similar solutions deployed across the region — from Jakarta to Tokyo, Bangkok to Bengaluru. This aligns with broader trends discussed in APAC AI in 2026: 4 Trends You Need To Know, highlighting the growing importance of AI in regional business strategies. The drive for efficiency and customer satisfaction is also a key factor in the AI Wave Shifts to Global South, positioning Asia as a critical market for AI innovation. Furthermore, the economic impact of such technologies is substantial, with AI set to add nearly US$1 trillion to Southeast Asia's economy by 2030. For more insights into how AI is transforming supply chains, you can refer to reports from leading industry analysts like Gartner.

It might not be AI that writes the next viral campaign or creates the perfect coffee blend. But it’s AI that ensures your favourite drink is always on the shelf, ready to go.