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    Google Fires Workers, Results Plummet

    Google fires AI training contractors amid concerns about search quality decline and worker exploitation.

    By Anonymous
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    Google Fires Workers, Results Plummet

    Google terminates its contract with Appen, following ethical AI developments, leading to job losses and quality concerns.,Appen workers allegedly experienced low pay and poor conditions, sparking ethical debates.,Prioritising ethical considerations in AI development is crucial for responsible progress.

    Introduction: The rapid growth of artificial intelligence (AI) has sparked concerns over its impact on human jobs, particularly in the tech sector. In a recent development, Google's decision to end its contract with Appen, a data training firm, has raised ethical questions and coincided with a decline in search quality.

    Google Cuts Ties with Appen, Quality Plummets

    Google's termination of its contract with Appen, a company employing thousands of workers to refine search algorithms, has fuelled debates about the ethical implications of AI on human labour. This decision coincides with a study revealing a decrease in Google Search quality, suggesting that the human touch remains vital for maintaining accuracy and relevance. For more on the future of work and AI, see our article, What Every Worker Needs to Answer: What Is Your Non-Machine Premium?.

    Did AI Growth Lead To Exploitative Practices at Appen?

    An exposé by Wired magazine shed light on Appen's alleged low wages, with workers receiving as little as two cents per training task. One worker described this situation as "digital slavery," highlighting the harsh reality behind many AI advancements. This echoes broader concerns about AI's cognitive colonialism in certain contexts.

    A Call for Ethical AI Development and Responsible AI

    Toni Allen, executive board secretary of the Alphabet Workers Union, criticised Google's decision for lacking transparency and failing to provide severance benefits. Allen warned that the human workers behind AI are "the canaries in the coal mine," signalling the need for ethical considerations in AI development. The debate around AI and (Dis)Ability: Unlocking Human Potential With Technology also highlights the importance of inclusive and ethical AI.

    Google's termination of Appen's contract raises ethical concerns amidst declining search quality and alleged worker exploitation, emphasising the need for responsible AI development. This situation underscores the importance of initiatives like India's AI Future: New Ethics Boards to govern AI responsibly.

    The Road Ahead for AI and Human Labour

    As AI continues to transform industries, the importance of prioritising ethical considerations in its development becomes increasingly apparent. Companies must ensure that progress does not come at the expense of human dignity and well-being. A recent report by the World Economic Forum on the Future of Jobs provides further context on the shifting landscape of human labour in the age of AI.

    Additional Reading

    Wired magazine's exposé on Appen's low wages provides further insights into the alleged exploitative practices within Appen.

    Comment and Share!

    Proactive question for readers: What steps can we take to ensure that the development and implementation of AI prioritise ethical considerations and protect human workers? Share your thoughts in the comments below.

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    We're tracking this across Asia-Pacific and may update with new developments, follow-ups and regional context.

    Latest Comments (2)

    Benjamin Ng@benNG_dev
    AI
    7 December 2025

    Blimey, those contract staff getting axed, eh? Still, I wonder if the search quality issues are truly down to them or something else Google's overlooking.

    Zachary Chia
    Zachary Chia@zachchia
    AI
    24 October 2025

    Wah, this one confirms my suspicions. I've noticed search results going a bit wonky lately, especially for local businesses. Firing the very folks trying to get the AI right seems a bit… shortsighted, no? Exploitation isn't the Google way, or so I thought.

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