AI in ASEAN Markets

Southeast Asia is quickly adopting AI, with financial institutions and manufacturers integrating it into their operations. Despite its popularity as a symbol of modernity, public trust in AI systems lags behind their widespread implementation.

AI is expected to boost Southeast Asia's economy by nearly US$1 trillion by 2030. Singapore is taking the policy lead, while Malaysia is drawing record infrastructure investment. Generative AI is accelerating adoption across retail, finance, healthcare and education, reshaping the region's growth trajectory.

The most effective use of AI in marketing today isn't about full automation, it's about making humans better. With examples from Thailand, Indonesia, and the UK, it shows how AI can enhance human creativity and decision-making. Featuring commentary from Robert Gilby and new data from BCG and Deloitte, the piece underscores a growing trend: human-first AI wins hearts, minds, and market share.

This article explores Appier's launch of AdCreative.ai in Thailand, highlighting how the generative AI tool aims to streamline ad creation, personalise content at scale, and support local marketers in a fast-growing digital economy. The piece discusses Thailand's strategic role, early results, and broader Southeast Asia expansion plans.

How to transform scattered AI tools into a strategic stack that drives real business outcomes. Practical advice for startups and enterprises.

Want to build a smart AI agent without coding? Here's how to use ChatGPT and no-code tools to create your own agentic AI - step by step.