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10 Surprising Functions of ChatGPT You Never Considered

10 ways to use ChatGPT to boost your business, from boosting SEO to customer feedback analysis—unleash its full potential and save time.

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ChatGPT business productivity

TL;DR

  • ChatGPT can do much more than emails and social posts—it’s a powerful business tool to increase business productivity.
  • Use it for SEO strategies, customer feedback analysis, and contract reviews.
  • Simplify workflows, create SOPs, and craft lead magnets with ease.
  • Save time and money by finding funding opportunities and decoding complex data.
  • Unlock its full potential to boost productivity and drive results for your business.

Let’s be honest. When most people think of ChatGPT, they picture it as a glorified chatbot that can churn out emails, draft a social post, or maybe help with brainstorming. But here’s the thing: ChatGPT is like an iceberg—most people are only scratching the surface. Beneath the obvious lies a treasure trove of tools and tricks that can turbocharge your business.

So, whether you’re looking to save time, work smarter, or just flex on your competitors, here are ten ways ChatGPT can help you take your business to the next level.

1. Speed Up Your Workflow with Custom Keyboard Shortcuts

Who doesn’t love a good shortcut? Imagine shaving seconds (or minutes!) off repetitive tasks in Photoshop, Excel, or any other software. ChatGPT can create a cheat sheet tailored to your workflow.

Let’s say you use Photoshop daily to adjust images, manage layers, and switch tools. Instead of fumbling around menus, ask ChatGPT to map out the best shortcuts for you. Now, your team won’t just work faster—they’ll feel like pros while doing it.

Why it’s a game-changer: Minutes saved every day = hours saved every month. Simple maths.

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2. Turn Contract Confusion Into Clarity

Ah, contracts—those dense documents no one wants to read. But ignoring them can land you in hot water. While ChatGPT won’t replace a good lawyer, it can give your contracts a once-over to flag any red flags, like sneaky clauses on data privacy or liability.

For a small business, this is a lifesaver. You can go into negotiations feeling more confident and less “wait, what does this mean?”

Quick hack: Paste a contract into ChatGPT with a prompt like the below—and voilà, instant insights.

“Highlight any clauses that mention data privacy or liability concerns.”

3. SEO Strategy, Sorted

If your website isn’t bringing in the traffic it should, it’s time to let ChatGPT play SEO consultant. It can help you identify high-impact keywords, write catchy meta descriptions, and even suggest a content calendar to keep your blog buzzing.

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For example, let’s say you run an online store selling eco-friendly homeware. ChatGPT can generate keywords like “sustainable kitchen products” or “zero-waste living tips” to help you attract your dream customers.

Pro tip: Get ChatGPT to analyse your competitors’ websites to see what keywords they’re ranking for. Then, do it better.

4. Turn Rambles Into SOPs

Ever tried explaining a process to your team, only to get blank stares in return? ChatGPT can help you turn your spoken instructions into crystal-clear Standard Operating Procedures (SOPs).

Let’s say you record a Loom explaining how to onboard a new client. Upload the transcript to ChatGPT, and it’ll transform your ramblings into a step-by-step guide. Want tables? It can do that too.

Why this matters: Everyone’s on the same page, and training new hires gets a whole lot easier.

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5. Find Free Money (Seriously!)

Let’s talk funding. Whether you’re a startup chasing grants or a small business looking for an accelerator programme, ChatGPT can help you find hidden opportunities.

Tell it your industry, location, and goals, and it’ll pull up grants, competitions, or funding schemes you didn’t even know existed. The best part? You can focus on applying instead of wasting hours Googling.

Best ChatGPT quote ever: “Money exists that could be yours.”

6. Make Sense of Customer Feedback

Every business loves customer feedback—until it comes time to analyse it. Instead of drowning in reviews and surveys, let ChatGPT do the heavy lifting.

Paste your feedback into ChatGPT, and it’ll highlight patterns, common complaints, and even what customers rave about. Suddenly, “data overwhelm” turns into actionable insights.

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Why you’ll love this: Happy customers, better reviews, and smarter decisions. What’s not to love?

7. Write Job Descriptions That Actually Work

Hiring is hard. Standing out to top candidates? Even harder. But ChatGPT can help you craft job descriptions that feel less “corporate speak” and more “this could be your dream job.”

Let’s say you’re hiring a marketing manager. ChatGPT can tailor the description to highlight your company culture, exciting projects, and growth opportunities. The result? A post that attracts the right talent while sounding like you actually care.

8. Break Down Big Data

Got a massive sales report you’re too scared to open? ChatGPT is your new BFF. It can summarise key takeaways into simple bullet points or even visualise the data with pie charts and bar graphs.

Imagine walking into your next meeting with a sleek, digestible report that makes you look like you spent hours on it. (We won’t tell.)

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9. Build Lead Magnets That People Actually Want

Lead magnets are marketing gold. The trick? Creating something your audience can’t resist. ChatGPT can brainstorm ideas for checklists, guides, or even mini-courses tailored to your customers’ pain points.

For example, if you’re targeting small business owners, ChatGPT might suggest a checklist on “5 Ways to Cut Marketing Costs Without Sacrificing Quality.” Who wouldn’t download that?

Pro tip: Ask ChatGPT to also generate a killer title and teaser copy to boost downloads.

10. Crack Spreadsheet Mysteries

Struggling with Excel formulas? ChatGPT can give you the answer—and explain it in plain English. Whether you’re calculating revenue, filtering duplicates, or running “if this, then that” scenarios, it’s got your back.

No more Googling and clicking through endless forum posts. Just a quick, clear solution.

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Wrapping It All Up

ChatGPT isn’t just a productivity tool—it’s your secret weapon. Whether it’s saving time, simplifying tasks, or finding new opportunities, the potential is massive. And the best part? You don’t need to be a tech wizard to make it work for you.

What’s the most creative way you’ve used ChatGPT for your business? Or do you have a challenge you think it can’t solve? Share your experiences (or dares!) in the comments—let’s push the boundaries of what this tool can do!

And don’t forget to sign up for our regular newsletter and updates too! Let’s help build a brilliant AI community together!

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Can Gemini Overtake ChatGPT?

Gemini and ChatGPT are locked in an intense AI race—we examine Gemini’s advancements, ChatGPT’s market leadership, and the road ahead.

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Can Gemini overtake ChatGPT

TL;DR

  • Google’s Gemini trails behind ChatGPT in market share and popularity but is making notable advancements, raising the question: Can Gemini overtake ChatGPT?
  • ChatGPT commands 62.5% of paid AI B2C sales in the US, while Gemini lags with 3.1%—but can Gemini overtake ChatGPT in the coming years?
  • Google aims to grow Gemini’s user base to 500 million by the end of 2025, but the gap remains significant. Can Gemini overtake ChatGPT to meet this ambitious goal?

When ChatGPT debuted in 2022, it revolutionised the AI game, leaving competitors scrambling to catch up. Google’s Gemini is now in the race, armed with innovative features and ambitious goals. But can Gemini really close the gap—or even overtake ChatGPT? Let’s explore the facts, the advancements, and what the future holds.

Why ChatGPT Has the Lead

ChatGPT didn’t just make a splash—it created a tidal wave. From writing essays to assisting businesses, it’s been embraced by millions. Gemini, launched later, is still finding its footing. Here’s how ChatGPT maintains its dominance:

  • Market Share: According to a January 2025 report from Earnest Analytics, ChatGPT owns 62.5% of US paid AI B2C sales (January 2025), compared to Gemini’s modest 3.1%.
  • Retention Rates: The WSJ reported that ChatGPT boasts a 71% six-month retention rate, outpacing Gemini’s 56%.
  • User Traffic: Sam Altman in Q4 shared that ChatGPT sees 300 million weekly users, dwarfing Gemini’s 275 million monthly visits at the end of 2024.

Gemini’s Current Challenges

The numbers don’t lie—Google has its work cut out. The disparity extends to mobile apps, where ChatGPT ranks 4th among free iPhone apps, while Gemini trails at 55th. With mobile-first users driving much of today’s engagement, this gap is a major hurdle.

What Gemini Brings to the Table

Despite its underdog status, Gemini is making waves in the AI space. Google has introduced impressive features:

  • Gemini Live: Real-time conversation capabilities for dynamic interactions.
  • Deep Research: Automated deep dives into complex topics, perfect for academics and analysts.
  • News Integration: A partnership with the Associated Press ensures up-to-date, reliable news for users.

And there’s more to come—Google is banking on Gemini 2.0, promising faster responses and advanced functionalities. But can Gemini overtake ChatGPT in these aspects?

Google CEO Sundar Pichai recently told employees he feels Gemini’s capabilities have surpassed those of competitors.

The Future of Gemini: Can It Catch Up With its User Base Growth?

Google’s goal is ambitious: 500 million users by the end of 2025. Achieving this requires:

  • Aggressive Marketing: Leveraging Google’s global reach to attract new users.
  • Continuous Improvement: Gemini must not only match ChatGPT’s features but offer unique, standout capabilities.
  • User-Centric Focus: Success hinges on delivering real-world value that resonates with both personal and professional users.

A Word of Caution: AI Popularity Isn’t Everything—Gemini Advancements May Yet Win

Sure, ChatGPT is the market leader—but does that automatically make it the best for every user? Not necessarily. Here are a few things to keep in mind:

  • Accuracy: Always verify outputs; AI can misinterpret or oversimplify.
  • Personalisation: The best AI tool is the one that aligns with your needs and goals.
  • Bias: All AI models have inherent biases—choose carefully based on your use case.

The AI race is about more than numbers; it’s about delivering value, reliability, and trust.

Join the Conversation

Which AI service gets your vote—Gemini or ChatGPT? Share your experiences and predictions in the comments below. Don’t forget to subscribe for updates on the latest in AI and AGI—we’re just getting started!

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Everyday Hacks with Google and Microsoft AI Tools

Learn how AI productivity tools like Gemini and Copilot are transforming everyday workflows—and why a human touch still matters.

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AI productivity tools

TL;DR

  • Google’s Gemini and Microsoft’s Copilot are reshaping productivity with advanced AI features integrated into their suites.
  • Gemini offers features like email summarisation, smart replies, and data analysis through Google Workspace, starting at $20 per user/month.
  • Copilot, integrated into Microsoft 365, helps with document drafting, meeting automation, and data visualisation, starting at $30 per user/month.
  • Both tools are designed to streamline repetitive tasks, improve collaboration, and spark creativity.

Embracing AI Productivity Tools In Your Daily Workflows

If you’ve ever wished for a workday where you can skip the admin grind and focus on the good stuff—creative ideas, strategy, and, dare I say it, an actual lunch break—Google’s Gemini and Microsoft’s Copilot are here to make it happen. These AI productivity tools are redefining how we work, play, and (let’s be honest) survive in today’s fast-paced, tech-driven world. Let’s explore how they’re transforming workflows and what’s in it for you.


Gemini: Google’s AI Assistant for Productivity Bliss

Launching in January 2025, Google’s Gemini is set to become the ultimate assistant for users of Google Workspace (yes, that’s what used to be G Suite). With AI weaved into Gmail, Docs, Sheets, Slides, and even Meet, Gemini aims to make the everyday less tedious and a whole lot smarter.

Gemini’s Features You’ll Actually Use

  • In Gmail: Writing emails? Gemini can do it for you. Endless threads? Summarised. Replies? Smart and context-aware.
  • In Google Docs: It’s like having a co-writer on speed dial, helping draft, summarise, or even whip up images for your content.
  • In Google Sheets: Need data entered or trends spotted? Gemini has you covered with its enhanced Smart Fill feature.
  • In Google Slides: Presentation nerves? Gemini’s image creation and background removal tools ensure your slides look the part.
  • In Google Meet: From automatic note-taking to real-time translated captions, meetings just got a lot less exhausting.

Subscription Plans

  • Gemini Business: $20 per user/month with basic features and usage limits.
  • Gemini Enterprise: $30 per user/month, giving you premium features and more elbow room to explore Gemini’s capabilities.

Why Gemini Stands Out

As Upcurve Cloud says, Gemini doesn’t just help you “get things done”—it’s about doing them better. Whether it’s cutting through email chaos or polishing your next big presentation, Gemini’s AI helps you reclaim time for what matters. Bonus points for Google’s enterprise-grade security keeping your data safe.

Real-World Example: Gemini as a Productivity Tool

Creospark has many examples of using Copilot, such as Adore Me, a lingerie and sleepwear company, has leveraged Gemini to dramatically reduce the time spent on content creation—reducing over 35 hours of work creating product descriptions to just 30 minutes using Gemini, illustrating Gemini’s powerful capability to automate and accelerate content generation tasks, resulting in substantial time savings for e-commerce businesses.


Microsoft Copilot: The AI Powerhouse for Work Smarts

Not to be outdone, Microsoft has embedded Copilot into its Microsoft 365 ecosystem, turning apps like Word, Excel, PowerPoint, and Teams into supercharged productivity hubs. If you’ve ever dreamt of an assistant who “just gets it”, Copilot is the next best thing.

What Copilot Brings to the Table

  • In Word: Copilot drafts, edits, and summarises like a champ, cutting hours off document creation.
  • In Excel: Data insights? Charts? Done and done. Let Copilot turn rows of numbers into actionable insights.
  • In PowerPoint: Presentations are no longer a slog—Copilot suggests content, designs, and layouts tailored to your needs.
  • In Outlook: It sorts your inbox, drafts replies, and highlights what actually matters.
  • In Teams: Catch-up summaries, action items, and real-time transcription make meetings less painful.

Subscription Options

  • Commercial Plans: $30 per user/month for enterprises and large teams.
  • Personal Plans: A modest $3/month price hike adds Copilot to Microsoft 365 Personal and Family subscriptions.

The Copilot Advantage

Copilot doesn’t just automate—it elevates. Imagine crafting a polished report in minutes or summarising a day’s worth of meetings at the click of a button. With its seamless integration across Microsoft 365 apps, Copilot ensures everything is right where you need it, when you need it.

Real-World Example: Copilot as a Productivity Too

Hargreaves Lansdown, a financial services company, has successfully used Copilot to streamline their workflow—financial advisers used Copilot to generate meeting summaries and annual review reports for clients, streamlining their workflow, demonstrating how Copilot can significantly improve efficiency in document creation and client communication in the financial sector.

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The Real Impact of AI Productivity Tools

Both Gemini and Copilot are more than just fancy add-ons; they’re reshaping how work gets done. These AI tools are tackling the biggest pain points in the modern workplace:

  1. Saving Time: Whether summarising emails or automating reports, these tools free up hours in your day.
  2. Enhancing Creativity: With AI handling the grunt work, you can focus on big ideas and polished results.
  3. Improving Collaboration: From shared notes to instant insights, teams work better together.
  4. Boosting Decision-Making: Advanced data analysis gives you the insights you need to act fast.

A Word of Caution: Trust but Verify

AI tools like Gemini and Copilot can supercharge your productivity, but they’re not infallible. While they’re brilliant for handling the grunt work, they’re no replacement for human oversight and judgement.

Why Double-Checking Matters

  1. Accuracy: AI-generated outputs can occasionally misinterpret context or make errors.
  2. Appropriateness: AI doesn’t always understand nuances like brand voice, cultural sensitivity, or workplace-specific policies.
  3. Over-Reliance: Depending solely on AI may reduce your own engagement with the material, leading to missed opportunities or oversights.

Practical Tips for Responsible AI Use

  • Review Outputs Carefully: Always double-check AI-generated summaries, drafts, or data visualisations before sharing or implementing them.
  • Add the Human Touch: Make edits to ensure the content aligns with your goals, tone, and audience.
  • Use AI as a Starting Point: Let the AI handle the groundwork, but refine the output with your expertise.
  • Train AI Over Time: Where possible, provide feedback to improve the tool’s understanding of your preferences.

By staying engaged and bringing a human touch to AI-generated content, you can ensure your work remains accurate, professional, and impactful.


What’s Next? The AI Productivity Revolution

AI tools like Gemini and Copilot are undoubtedly paving the way for smarter, more efficient workplaces. But let’s remember that these tools are here to complement human skills, not replace them. By using AI responsibly—embracing its strengths while applying critical judgement—we can unlock its full potential without sacrificing quality or trust.


Your Turn

How do you strike the balance between relying on AI and adding your personal touch? Do you think we risk becoming too dependent on these tools? Share your thoughts in the comments below—we’d love to hear your perspective!

And don’t forget to subscribe for updates on AI and AGI developments here. Let’s build a community of tech enthusiasts and stay ahead of the curve together!

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Adrian’s Arena: Why I (Mostly) Switched from Google Search to Perplexity AI

Discover why Perplexity AI outshines Google for in-depth research. Learn about its direct answers, real-time updates, and advanced features like conversational queries and image generation. Perfect for professionals seeking smarter search solutions.

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Perplexity vs Google

TL;DR:

  • Perplexity AI is an AI-powered answer engine offering direct answers, real-time updates, and source transparency compared to Google’s link-based results.
  • Key features include conversational queries, advanced AI models, file uploads, and an ad-free interface for productivity and research.
  • The comparison of Perplexity vs Google highlights Perplexity’s edge in in-depth research and precision, while Google remains strong in location-based searches and ecosystem integration.
  • Perplexity Pro offers premium features like unlimited searches, image generation, and advanced model selection, making it ideal for professionals and researchers.

Perplexity AI vs Google Search: Why? And Why Now?

As a tech enthusiast and guest blogger at AIinAsia.com, I am constantly exploring tools that elevate productivity and enhance research capabilities. Recently, I made the bold switch from Google Search to Perplexity AI, a decision that has fundamentally changed how I search, learn, and create. This article dives into why I made this switch, compares Perplexity vs Google, and provides actionable tips to maximise your experience with Perplexity AI.


Understanding Perplexity AI: A New Way to Search

Perplexity AI is more than just a search engine; it is an AI-powered answer engine designed to provide concise, accurate, and contextual information. Unlike traditional search engines like Google, which rely on indexing and ranking pages, Perplexity leverages large language models to synthesise answers, making it ideal for deep research and quick fact-checking.

Here are the key features that set Perplexity AI apart:

  1. Direct Answers: Unlike Google’s search results, which often require you to sift through multiple links, Perplexity delivers the exact information you need.
  2. Real-Time Updates: Perplexity’s real-time web search ensures the latest information is always at your fingertips.
  3. Conversational Capabilities: You can ask follow-up questions naturally, building on previous queries without starting anew.
  4. Source Transparency: Every answer includes citations, making it easy to verify the information.

Perplexity vs Google Search: How Do They Compare?

While Google Search has been the gold standard for internet searches, Perplexity AI introduces a fresh, efficient approach to retrieving and processing information. Here’s a head-to-head comparison:

FeatureGooglePerplexity AI
Search ResultsList of links and adsDirect answers with source citations
Real-Time UpdatesIndexed and algorithm-basedReal-time, web-sourced information
User InteractionStatic queriesConversational follow-ups
Source VerificationLimited transparencyTransparent citations for all answers
File UploadsNot supportedPDF and image uploads (Pro plan)
AI Model IntegrationNot applicableAdvanced models (GPT-4, Claude 3, etc.)
Ad ExperienceAd-heavyAd-free, clean interface

While Google excels in location-based searches and its suite of integrated tools (e.g., Maps, Gmail, Drive), Perplexity AI stands out for deep research, precise answers, and time efficiency.


Why I Made the Switch

After weeks of using Perplexity AI, the benefits became clear:

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  1. Time Efficiency: Perplexity’s direct answers save me hours I would otherwise spend scrolling through irrelevant search results.
  2. Ad-Free Interface: The distraction-free design allows me to focus entirely on the content.
  3. Comprehensive Answers: Compared to Google, Perplexity often provides more detailed and accurate responses.
  4. Enhanced Productivity: The ability to ask follow-up questions in a conversational style streamlines my research process.

While Google’s ecosystem remains invaluable for specific use cases, Perplexity AI has become my go-to tool for in-depth research and fact-checking.

Now don’t get me wrong, Google Search still has some key uses. For example:

  • Instant information that usually doesn’t change: if I’m just quickly searching for instant info (e.g., an address or a phone number), I don’t want to wait for Perplexity to run a full query – just give me the info already!
  • Google ecosystem: although I’ve changed my Chrome browser to default search with Perplexity, the Google ecosystem is so well connected that sometimes I want to skim reviews, see on a map, or skim the meta description of other pages. Again, speed is the name of the game here.

Best Practices for Perplexity AI

Maximising Perplexity AI’s potential involves leveraging its features and crafting effective prompts. Here’s how you can make the most of this innovative tool:

1. Use the “Focus” Feature

Narrow your search results by selecting specific content types, such as academic papers, videos, or social media insights.

  • Example: Searching for “climate change statistics” in academic mode yields peer-reviewed studies rather than general articles.

2. Ask Follow-Up Questions

Dive deeper into topics without starting a new query.

  • Example: Start with “What are the latest trends in AI ethics?” and follow up with “How does this impact Southeast Asia’s tech industry?”

3. Organise Research with Collections

Save and categorise your queries into themed collections for easy reference.

  • Example: Create a collection titled “AI in Education” to gather all related insights for an upcoming blog post.

4. Analyse Files

Upload PDFs (free plan) or PDFs and images (Pro plan) for instant analysis.

  • Example: Upload a 50-page policy document and use the prompt, “Summarise key points related to data privacy.”

5. Experiment with Prompts

Crafting creative prompts unlocks Perplexity’s full potential. Here are some examples:

  • Research: “List three successful renewable energy projects in Asia, with links to supporting articles.”
  • Visuals: “Generate a useful description so that a generative AI can create an image of a futuristic underwater city with brass buildings.”
  • Summaries: “Explain the economic impact of AI in 100 words.”

6. Leverage AI Model Selection

For Pro users, the ability to choose models like GPT-4 or Claude 3 adds precision to specific tasks.

  • Example: Use GPT-4 for creative writing tasks, while Claude 3 is ideal for summarisation.

Free vs. Paid Plans: What’s the Difference?

Perplexity AI offers a free plan and a Pro version ($20/month or $200/year). Here’s a breakdown:

Free Plan:

  • Unlimited quick searches
  • 5 Pro searches per day (resets every 4 hours)
  • PDF uploads for analysis
  • Access to the standard Perplexity AI model

Pro Plan:

  • Unlimited Pro searches
  • Advanced AI models (GPT-4, Claude 3, and more)
  • Unlimited file uploads (PDFs, images, etc.)
  • Longer conversations and priority access to new features
  • API access for developers

For casual users, the free plan suffices. For professionals or researchers, the Pro plan’s advanced features are well worth the investment.


Exploring Perplexity’s Image Generation Feature

Perplexity Pro includes an AI-driven image generation tool that adds a visual dimension to your research. Here’s how it works:

  1. Enter a descriptive query, such as “Generate a useful description so that a generative AI can create an image of a serene Japanese garden.”
  2. Choose a style: Painting, Photograph, Illustration, or Diagram.
  3. Select an AI model like DALLE 3 or Stable Diffusion XL for tailored results.
  4. Refine the prompt for even greater detail.

This feature is ideal for content creators and researchers looking to visually enhance their work. For instance, I used it to generate visuals for a blog post on AI’s role in urban development.


Conclusion: Perplexity vs Google—The Verdict

Switching from Google to Perplexity AI has been a transformative experience. While Google remains a strong player for general searches and location-based queries, Perplexity AI offers unparalleled advantages for in-depth research, precise answers, and enhanced productivity. Its conversational capabilities, real-time updates, and ad-free interface make it a compelling alternative.

Whether you’re a student, professional, or casual user, Perplexity AI’s innovative approach to search can redefine how you gather and process information. Give it a try, and you might just find yourself making the switch too.

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Join the Conversation

What do you think about the Perplexity AI vs Google Search debate? Have you tried Perplexity AI, or do you think Google still reigns supreme? Or perhaps you prefer SearchGPT by Open AI? Share your experiences and thoughts below—how do you see the future of search evolving?

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  • Adrian Watkins (Guest Contributor)

    Adrian is an AI, marketing, and technology strategist based in Asia, with over 25 years of experience in the region. Originally from the UK, he has worked with some of the world’s largest tech companies and successfully built and sold several tech businesses. Currently, Adrian leads commercial strategy and negotiations at one of ASEAN’s largest AI companies. Driven by a passion to empower startups and small businesses, he dedicates his spare time to helping them boost performance and efficiency by embracing AI tools. His expertise spans growth and strategy, sales and marketing, go-to-market strategy, AI integration, startup mentoring, and investments. View all posts


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