TL;DR:
- TikTok unveils AI-powered stock and custom avatars for branded content and ads
- Stock avatars offer diverse representation, while custom avatars cater to multilingual audiences
- AI Dubbing tool translates content into ten languages for global reach
In a groundbreaking move, TikTok has introduced AI-powered avatars for branded content and advertisements. These generative AI avatars come in two forms: stock avatars and custom avatars. Stock avatars are pre-built personas modelled after paid actors from diverse backgrounds, nationalities, and languages. Custom avatars, on the other hand, are based on existing creators and brand spokespeople, allowing them to mirror their likeness and cater to multilingual audiences.
Stock Avatars: Diversity and Commercial Licensing
TikTok’s stock avatars provide businesses with a diverse range of AI-generated personas for their branded content. These avatars, modelled after paid actors from various backgrounds, nationalities, and languages, ensure a wide representation. By licensing these stock avatars for commercial use, businesses can add a human element to their content without the need for live actors or extensive video production.
Custom Avatars: Personalisation and Global Reach
TikTok’s custom avatars allow creators and brand spokespeople to represent themselves through AI-generated personas that mirror their likeness. These avatars can be tailored to speak different languages, enabling creators to cater to multilingual audiences and expand their global reach without the need for extensive video production or translation. Creators have control over their avatars, including licensing, rates, and usage permissions.
TikTok’s AI Dubbing tool automatically translates content into ten languages, including English, Japanese, Korean, and Spanish. The tool detects the language in a video, transcribes the content, and produces a dubbed version in the preferred language. This feature helps creators and brands connect with global audiences more effectively.
The Future of AI and AGI in Asia
As TikTok continues to innovate with AI and AGI technologies, we can expect to see more exciting developments in the future. These advancements will not only transform the way businesses and creators engage with their audiences but also help bridge language barriers and foster global connections.
What do you think about TikTok’s new AI avatars and AI Dubbing tool? Have you tried using them for your brand or content? Share your experiences below and don’t forget to subscribe for updates on AI and AGI developments in Asia.
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- To learn more about TokTok’s new avatars tap here.
