Connect with us

Tools

SearchGPT in Asia

SearchGPT in Asia is set to redefine search patterns with its comprehensive, trustworthy answers, leveraging generative AI and authoritative sources.

Published

on

SearchGPT in Asia

TL;DR:

  • SearchGPT is a prototype natural language search engine by OpenAI that combines generative AI with current web data.
  • BrightEdge’s research shows SearchGPT offers comprehensive answers from diverse, authoritative sources.
  • SearchGPT vs. Google AI Overviews and Perplexity: SearchGPT excels in deep research, while the others provide concise, trend-aware answers.

The Rise of SearchGPT

Artificial Intelligence (AI) is changing the world, and Asia is at the forefront of this revolution. One of the latest innovations is SearchGPT, a prototype natural language search engine created by OpenAI. But what is SearchGPT, and how does it differ from existing search engines? Let’s dive in!

What is SearchGPT?

SearchGPT is a cutting-edge search engine that combines a generative AI model with the most current web data. It provides contextually relevant answers in a natural language interface, complete with citations to relevant online sources. This makes it different from traditional search engines, which often rely on keyword matching and ranking algorithms.

How Does SearchGPT Work?

OpenAI hasn’t shared detailed information about how SearchGPT accesses web information. However, it likely uses Retrieval Augmented Generation (RAG), a technology that connects an AI language model to indexed web data. This enables SearchGPT to provide up-to-date, contextually relevant answers grounded in authoritative and trustworthy web sources.

BrightEdge’s Analysis of SearchGPT

BrightEdge, a leading search marketing research firm, used its proprietary tools DataCube X and the BrightEdge Generative Parser™ to analyze SearchGPT. They compared it with Google’s AI Overviews and Perplexity to understand its strengths and weaknesses.

How the Study Was Conducted

BrightEdge identified high-volume keywords and questions using DataCube X. They then input these queries into SearchGPT, Google AI Overviews, and Perplexity to evaluate their approach, intent interpretation, and answer-sourcing methods.

Advertisement

Key Findings

SearchGPT vs. Google AI Overviews

  • Strength: SearchGPT offers comprehensive answers from a diverse set of authoritative web resources, including academic, industry-specific, and government sources.
  • Weakness: SearchGPT lags behind Google AI Overviews in surfacing current trends.

SearchGPT vs. Perplexity

  • Strength: SearchGPT is more comprehensive and potentially more trustworthy for research due to its focus on high-quality information sources.
  • Weakness: Perplexity provides more concise answers, excelling at summarizing online sources of information.

Is SearchGPT a Competitor to Google?

SearchGPT is not a direct competitor to Google. OpenAI plans to integrate SearchGPT into ChatGPT, enhancing the latter’s capabilities rather than launching a standalone search engine. This integration could disrupt the concept of organic search by providing more contextually relevant and trustworthy answers.

What SEOs and Marketers Need to Know

1. Diverse Authoritative Sources

SearchGPT consistently surfaces answers from authoritative and trustworthy sources, spanning academic resources, specialized industry platforms, official government pages, and reputable commercial websites.

2. Comprehensive Answers

SearchGPT delivers comprehensive answers on any topic, simplifying them into clear, understandable responses.

3. Proactive Query Interpretation

SearchGPT not only understands the user’s immediate information need but also expands its answers to cover additional relevant information, illustrative examples, and real-world applications.

4. Pragmatic and Practical

SearchGPT provides practical answers, often offering specific product suggestions and recommendations, making it ideal for e-commerce search queries.

5. Wide-Ranging Topic Expertise

SearchGPT correctly uses industry jargon, even for esoteric B2B search queries, catering to both general users and industry professionals.

Advertisement

The Future of Search in Asia

The introduction of SearchGPT could significantly impact how people in Asia search for information. Its ability to provide comprehensive, trustworthy answers could redefine search patterns and disrupt the concept of organic search.

Comment and Share:

What do you think about the potential of SearchGPT in Asia? Share your thoughts and experiences with AI and AGI technologies in the comments below. Don’t forget to subscribe for updates on AI and AGI developments.

You may also like:

Author


Discover more from AIinASIA

Subscribe to get the latest posts sent to your email.

Life

How To Teach ChatGPT Your Writing Style

This warm, practical guide explores how professionals can shape ChatGPT’s tone to match their own writing style. From defining your voice to smart prompting and memory settings, it offers a step-by-step approach to turning ChatGPT into a savvy writing partner.

Published

on

teach ChatGPT your writing style

TL;DR — What You Need To Know

  • ChatGPT can mimic your writing tone with the right examples and prompts
  • Start by defining your personal style, then share it clearly with the AI
  • Use smart prompting, not vague requests, to shape tone and rhythm
  • Custom instructions and memory settings help ChatGPT “remember” you
  • It won’t be perfect — but it can become a valuable creative sidekick.

Start by defining your voice

Before ChatGPT can write like you, you need to know how you write. This may sound obvious, but most professionals haven’t clearly articulated their voice. They just write.

Think about your usual tone. Are you friendly, brisk, poetic, slightly sarcastic? Do you use short, direct sentences or long ones filled with metaphors? Swear words? Emojis? Do you write like you talk?

Collect a few of your own writing samples: a newsletter intro, a social media post, even a Slack message. Read them aloud. What patterns emerge? Look at rhythm, vocabulary and mood. That’s your signature.

Show ChatGPT your writing

Now you’ve defined your style, show ChatGPT what it looks like. You don’t need to upload a manifesto. Just say something like:

“Here are three examples of my writing. Please analyse my tone, sentence structure and word choice. I’d like you to write like this moving forward.”

Then paste your samples. Follow up with:

Advertisement

“Can you describe my writing style in a few bullet points?”

You’re not just being polite. This step ensures you’re aligned. It also helps ChatGPT to frame your voice accurately before trying to imitate it.

Be sure to offer varied, representative examples. The more you reflect your daily writing habits across different formats (emails, captions, articles), the sharper the mimicry.

Prompt with purpose

Once ChatGPT knows how you write, the next step is prompting. And this is where most people stumble. Saying, “Make it sound like me” isn’t quite enough.

Instead, try:

“Rewrite this in my tone — warm, conversational, and a little cheeky.” “Avoid sounding corporate. Use contractions, variety in sentence length and clear rhythm.”

Yes, you may need a few back-and-forths. But treat it like any editorial collaboration — the more you guide it, the better the results.

Advertisement

And once a prompt nails your style? Save it. That one sentence could be reused dozens of times across projects.

Use memory and custom instructions

ChatGPT now lets you store tone and preferences in memory. It’s like briefing a new hire once, rather than every single time.

Start with Custom Instructions (in Settings > Personalisation). Here, you can write:

“I use conversational English with dry humour and avoid corporate jargon. Short, varied sentences. Occasionally cheeky.”

Once saved, these tone preferences apply by default.

There’s also memory, where ChatGPT remembers facts and stylistic traits across chats. Paid users have access to broader, more persistent memory. Free users get a lighter version but still benefit.

Advertisement

Just say:

“Please remember that I like a formal tone with occasional wit.”

ChatGPT will confirm and update accordingly. You can always check what it remembers under Settings > Personalisation > Memory.

Test, tweak and give feedback

Don’t be shy. If something sounds off, say so.

“This is too wordy. Try a punchier version.” “Tone down the enthusiasm — make it sound more reflective.”

Ask ChatGPT why it wrote something a certain way. Often, the explanation will give you insight into how it interpreted your tone, and let you correct misunderstandings.

As you iterate, this feedback loop will sharpen your AI writing partner’s instincts.

Advertisement

Use ChatGPT as a creative partner, not a clone

This isn’t about outsourcing your entire writing voice. AI is a tool — not a ghostwriter. It can help organise your thoughts, start a draft or nudge you past a creative block. But your personality still counts.

Some people want their AI to mimic them exactly. Others just want help brainstorming or structure. Both are fine.

The key? Don’t expect perfection. Think of ChatGPT as a very keen intern with potential. With the right brief and enough examples, it can be brilliant.

You May Also Like:

Author


Discover more from AIinASIA

Subscribe to get the latest posts sent to your email.

Continue Reading

Tools

Upgrade Your ChatGPT Game With These 5 Prompts Tips

Most people ask ChatGPT the wrong way. These 5 prompt upgrades will train the AI to think sharper and deliver smarter answers every time.

Published

on

ChatGPT prompt tips

What if the problem isn’t ChatGPT — but how you’re talking to it? As businesses across Asia scramble to integrate AI into daily workflows, far too many professionals are getting half-baked answers and wasting time refining prompts. Precision equals clarity. And clarity starts with knowing what to ask. Read on for 5 elite ChatGPT prompt tips.

TL;DR — What You Need To Know

  • ChatGPT often gives vague or flawed answers because the prompt lacks structure
  • Adding 5 targeted follow-up requests can dramatically improve output quality
  • Smart prompting forces the AI to self-check, ask better questions, and aim higher
  • These techniques turn ChatGPT into a sharper thinking partner for professionals

1. Make ChatGPT Score Its Own Work

Like a student handing in homework and marking their own essay, ChatGPT performs better when it’s made to judge itself. Give it a red pen:

“I want you to assess your response against this checklist. Rate your answer on a scale of 1-10 for each of these criteria: accuracy, completeness, relevance, clarity, and practical usefulness…”

By forcing the AI to reflect on its own output, you raise the baseline for what counts as “done.” You get more precise responses — and fewer excuses to settle for less.

2. Demand Reasoning, Not Just Answers

Don’t let ChatGPT blag its way through your questions like a first-year intern. Make it show its working — maths teacher-style.

“For each main point in your response, explain your reasoning process…”

This single move helps you spot weak assumptions and gives you greater confidence in the result. Especially important when decisions — or reputations — are on the line.

Advertisement

3. Make It Ask the Right Questions First

If your prompt sounds like a half-baked WhatsApp message at 2am, don’t expect brilliance. Before ChatGPT replies, let it play detective.

“Before giving me any answer, point out exactly what I’ve left out of my request…”

It’s the kind of intelligent friction that turns vague ideas into actionable prompts. Think of it as ChatGPT playing devil’s advocate before it turns into your co-pilot.

4. Find Your Blind Spots Early

Even the best minds occasionally forget the obvious. Enter ChatGPT, your AI-powered Socrates, asking the awkward questions others won’t.

“Review my request and tell me what angles I’m completely missing…”

This elevates the conversation. ChatGPT stops being a yes-man and starts acting like the curious challenger every business leader needs.

5. Push It to Think Like an Expert

You wouldn’t ask a junior exec to run your quarterly strategy — so don’t let ChatGPT deliver B-grade insights. Demand elite thinking.

Advertisement

“Respond to my question as if you were in the top 1% of experts in my field…”

This unlocks deeper insights, smarter trade-offs, and far more useful recommendations — especially when your questions relate to strategy, branding, or customer psychology.

Get Better Answers From ChatGPT Every Time

The best ChatGPT users aren’t the ones with the fanciest tools. They’re the ones who ask better questions. Use these five prompt upgrades as your new default. Over time, the difference isn’t just better responses — it’s better thinking.

Share YOUR ChatGPT prompt tips!

Do your ChatGPT answers leave you with digital drivel? Share your own tips and tricks in the comments below!

You may also like:

Author

Advertisement

Discover more from AIinASIA

Subscribe to get the latest posts sent to your email.

Continue Reading

Learning

Build Your Own Custom GPT in Under 30 Minutes – Step-by-Step Beginner’s Guide

Create your own GPT without writing code. This beginner-friendly guide shows you how to build, customise, and publish a ChatGPT assistant using OpenAI’s builder — complete with personality, knowledge, and tools.

Published

on

custom GPT creation

A friendly guide to building your personalised ChatGPT assistant (custom GPT creation) in under 30 minutes

The Quick Essentials

Before we dive in, here’s what you need to know:

  • You’ll need a ChatGPT Plus or Enterprise account (the paid version)
  • Creating a custom GPT involves naming it, giving it a personality, uploading knowledge files, and enabling tools
  • The entire process happens at chat.openai.com/gpts
  • No coding required — just plain English instructions
  • You can keep your GPT private, share it via link, or publish it in the GPT Store

Step 1: Getting Access

First things first, you need a ChatGPT Plus subscription:

  1. Head over to chat.openai.com
  2. Click “Upgrade to Plus” if you haven’t subscribed yet
  3. Confirm your plan and payment (USD $20/month at the time of writing)

Once you’re all subscribed:

  1. Navigate to: chat.openai.com/gpts
  2. Click the black “Explore GPTs” button in the left menu
  3. At the top right, click “Create”

Brilliant! You’re now in the GPT Builder interface where all the magic happens.

Step 2: Starting in “Create” Mode

You’ll see a chat interface asking: “What would you like to make?”

Advertisement

This is where you describe your GPT in plain language. For example:

“I’d like to create a friendly GPT that helps junior marketers in the UK write social media copy. It should use casual British English and understand cultural references from across the UK.”

The system will respond with follow-up questions like:

  • What tone should it use?
  • Should it browse the internet or run code?
  • Will you upload any knowledge files?

Answer naturally and conversationally. The system builds a draft GPT based on your answers.

It may even recommend a name and an image:

Once the chat version feels roughly right, click “Configure” in the top bar to manually fine-tune everything.

Advertisement

Step 3: Configuring Your GPT

This is the control panel where you can edit every setting. Follow these steps:

3.1 — Name Your GPT

  • In the Name field: give it a clear name like “Brit Copy Buddy”
  • In Description: write what it does — “Helps junior UK marketers write scroll-stopping social copy in casual British English.”

3.2 — Write the Instructions

Scroll down to the Instructions box and type your behaviour settings. Think of this like a personality manual. If you followed the steps, then it may well already be filled in for you. This is where the magic happens, so make sure it truly reflects your purpose. Because it is so important, we created a separate guide for this which you can read here. For example:

This GPT is a friendly and culturally aware assistant designed to help junior marketers in the UK write engaging social media copy. It communicates in a casual, approachable tone using British English, including regionally familiar slang and references from across England, Scotland, Wales, and Northern Ireland. It provides clear, supportive guidance to help users improve their writing, offering creative suggestions while keeping brand voice and audience in mind. It can reference UK cultural events, holidays, humour, and idioms to make content feel local and relevant. It avoids Americanisms and ensures that grammar, spelling, and phrasing are aligned with UK standards. The assistant will ask for context when needed (e.g., target audience or platform), and will aim to keep things breezy, witty, and scroll-stopping.

3.3 — Add Conversation Starters

Under Conversation Starters, add 3–4 useful prompts users might click on:

  • “Help me write a tweet for a UK skincare brand launch”
  • “Can you make this Instagram caption sound more British?”
  • “Draft some TikTok captions about a new meal deal”

This helps users jump straight in without typing from scratch.

Step 4: Adding Custom Knowledge (Optional but Recommended)

If you want the GPT to reference your own documents — like brand guidelines or FAQs — follow these steps:

  1. Scroll to the Knowledge section
  2. Drag and drop your files (accepted formats: .pdf, .txt, .csv, .md, .json)
  3. Upload limit is around 20 files at present

Example: Upload a “Tone of Voice Guide.pdf” and your GPT will use it to match your brand style.

Important note: Your GPT can reference but not quote files word-for-word. It learns the content conceptually rather than memorising exact phrases.

We have created a step-by-step guide for the best way to structure your Knowledge files here.

Step 5: Enabling Tools

Now choose which abilities your GPT should have.

Advertisement

Scroll to Capabilities, and toggle the following:

  • Web Browsing — useful for real-time info like news or trends
  • Code Interpreter — for handling files, calculations, data plots
  • Image Generation — if you want it to create pictures (e.g., Instagram ideas)
  • File Uploads — lets users feed the GPT spreadsheets or PDFs

Select only what’s genuinely useful — too many tools can make your GPT’s responses confusing.

Step 6: Testing Your GPT Thoroughly

Before publishing, have a proper chat with your GPT.

Ask both straightforward and unusual questions to test:

  • Does it maintain the right tone?
  • Does it understand your uploaded files?
  • Does it use tools properly (like making charts or browsing)?
  • Does it clarify things when uncertain or guess incorrectly?

If anything feels off, go back to the Instructions and tweak your wording. Even changing one line can make a significant difference.

Step 7: Create New Action

This function allows you to turn your GPT into a powerful API-aware assistant that can fetch data, trigger services, or complete tasks — all from inside the chat.

This is an optional extra when creating a Custom GPT and is complicated enough to need its own guide, which you can read here.

Advertisement

If this is your first attempt at creating a Custom GPT, we suggest skipping this step for now and moving on to Step 8.

Step 8: Switch Off Training

You should always consider anything sensitive you share with any AI chatbot. However, its always a good idea to switch off the request to improve the AI models.

Step 9: Publishing Your GPT

At the bottom right, click the “Publish” button.

You’ll be asked to choose:

  • Private — only visible to you
  • Unlisted — only people with your link can access it
  • Public — listed on the GPT Store for anyone to use

Give it a thumbnail image (upload one or use the auto-generated option), choose a category (e.g., Marketing, Productivity), and confirm.

Congratulations! Your GPT is now live and you can view it.

Final Tips for Success

  • 🧹 Keep it focused — One GPT = one clear purpose
  • 🪪 Use your brand voice — match the tone your users expect
  • 🔁 Iterate regularly — update your files and instructions as you learn what works
  • 💬 Share wisely — use private/unlisted first before going public

Happy GPT creating! With these steps, you’ll be up and running with your custom assistant in no time.

Advertisement

You may also find useful:

Author

  • Adrian Watkins (Guest Contributor)

    Adrian is an AI, marketing, and technology strategist based in Asia, with over 25 years of experience in the region. Originally from the UK, he has worked with some of the world’s largest tech companies and successfully built and sold several tech businesses. Currently, Adrian leads commercial strategy and negotiations at one of ASEAN’s largest AI companies. Driven by a passion to empower startups and small businesses, he dedicates his spare time to helping them boost performance and efficiency by embracing AI tools. His expertise spans growth and strategy, sales and marketing, go-to-market strategy, AI integration, startup mentoring, and investments. View all posts


Discover more from AIinASIA

Subscribe to get the latest posts sent to your email.

Continue Reading

Trending

Discover more from AIinASIA

Subscribe now to keep reading and get access to the full archive.

Continue reading