Connect with us

Business

Revolutionising Entertainment: Meet the AI-Powered Startup Disrupting the Trillion-Dollar IP Sector

Pixelynx and KOR Protocol are transforming the entertainment IP sector with AI and blockchain technology, offering creators new ways to monetise their work.

Published

on

AI-powered entertainment IP

TL;DR:

  • Pixelynx and KOR Protocol are disrupting the entertainment IP sector with AI and blockchain technology.
  • Over $50M in funding has been secured from major investors like Animoca Brands and Solana.
  • Black Mirror experience generated over $250,000 in sales in just 2 hours.

In the ever-evolving world of entertainment, one startup is making waves by leveraging the power of AI and blockchain technology. Pixelynx and its flagship product, KOR Protocol, are transforming how creators monetise their intellectual property (IP). This innovative platform is not just a game-changer; it’s a revolution in the trillion-dollar entertainment IP sector.

The Birth of Pixelynx and KOR Protocol

Back in 2020, CEO and co-founder Inder Phull met with Grammy-nominated artists deadmau5 and Richie Hawtin. These meetings were pivotal in accelerating Pixelynx and KOR Protocol to what it is today. Inder’s journey into blockchain began in 2014 when the concept was first introduced at the International Music Summit. Despite initial scepticism, Inder’s vision to address key challenges in the music industry through blockchain technology attracted attention from global organisations like Microsoft and Beatport.

From Music to Entertainment IP

What started as an interactive music platform allowing users to co-create music with artists through AI tools quickly evolved into a suite of products powered by the KOR Protocol. The company now boasts over 100 international partners, including Beatport, Japanese telecom giant KDDI, and Banijay (producers of Black Mirror and Peaky Blinders). These partnerships have resulted in interactive experiences and mints that appeal to global fan communities.

One notable success story is the Black Mirror experience in partnership with Banijay and Base. This collection sold out immediately, generating over $250,000 in sales in just two hours. KOR Protocol is designed to enable IPs to bring their assets on-chain, powering new use cases such as authenticated on-chain AI model training.

Early Years in Crypto

Inder’s fascination with cryptocurrencies began when he discovered a project by songwriter and producer Imogen Heap. Years later, he met Ben Turner, the founder of the International Music Summit and a long-time manager of Richie Hawtin, who introduced Inder to Dean Wilson and deadmau5.

Advertisement

KOR Protocol seeks to develop viable ways for creators to monetise their IPs through blockchain technology. For instance, songs from deadmau5’s record label mau5trap have been remixed over 100,000 times through user-generated content and distributed on streaming platforms to earn royalties and rewards.

The Newest IP Brainchild

The self-service platform allows users to create IP-based experiences powered by the KOR Protocol. Users can browse content from over 500 IPs, build AI-based music experiences through its KORUS, or interact with partner IPs like The Black Mirror Experience to create unique stories and NFTs.

The company aims to serve IP holders and independent artists who lack the infrastructure, resources, and networks to gain visibility and monetise their work. KOR Protocol offers a decentralised solution where independent artists can directly manage and monetise their IP, reach global audiences, collaborate with new partners, and engage with fans in different ways.

Empowering Creators

With features like automated royalty distribution, on-chain rights management, and community governance, independent artists can ensure fair compensation and have a direct say in the protocol’s development. Additionally, the open-source culture of KOR Protocol connects artists with technologists, fostering collaboration and innovation through these new mediums. This empowers them to compete on a more equal footing with established artists, fostering innovation and creativity across the board.

Safeguarding Artist IPs

KOR Protocol uses various smart-contract technologies to safeguard artist IPs, providing a secure, on-chain repository where creators can manage their assets. The platform is working towards the KOR DNA metadata standard, which will ensure that all content is accurately documented and protected with key licensing and usage data embedded into the assets through decentralised content identifiers. Additionally, KOR Protocol integrates user verification processes and partnerships with leading security firms to maintain the integrity of the network.

Advertisement

Growth Strategies

KOR Protocol aims to scale globally by continuing to expand through various IP partnerships with iconic creators and brands, through community building, and by developing a robust infrastructure. As far as monetisation for artists is concerned, KOR Protocol addresses digital rights management (DRM) and compensation for artists in a decentralised environment through several mechanisms. By leveraging blockchain technology, the protocol ensures transparent and immutable recording of all IP rights and licensing information, making it easy to track and verify usage. Automated royalty distribution via smart contracts guarantees that artists are paid fairly and promptly whenever their work is used or sold.

A Post-Hype Platform

KOR Protocol sees the blockchain-based IP management system moving beyond its current speculative phase into providing more practical utility long term. The early success through initiatives in partnerships with Black Mirror and deadmau5 demonstrates the tangible value that the product can create. Despite the volatile shifts in the Web3 landscape, Inder remains bullish. “In the ’90s, web developers were the pioneers of a digital frontier. Today, blockchain-based applications are the new frontier, and soon, it will be the standard. If you’re not on board, you’re not just behind—you’re missing the future of innovation and creativity.”

Comment and Share:

What do you think about the future of AI and blockchain in the entertainment industry? Share your thoughts and experiences below, and don’t forget to subscribe for updates on AI and AGI developments.

You may also like:

  1. To learn more about one of the key investors in KOR Protocol, Animoca Brands tap here.

Advertisement

Discover more from AIinASIA

Subscribe to get the latest posts sent to your email.

Business

Tech Giants Pour Billions into AI: The New VC Challenge

Tech giants are pouring billions into AI, creating challenges for traditional VCs. Discover the future of AI investments in Asia.

Published

on

AI investments in Asia

TL;DR:

  • Tech giants like Microsoft, Amazon, and Nvidia are fuelling the AI boom, creating challenges for traditional VCs.
  • VCs are shifting investments to the application layer, where enduring companies are expected to emerge.
  • The IPO market remains slow, with AI startups preferring private growth over public scrutiny.

The AI Gold Rush: Tech Giants Take the Lead

In the fast-paced world of technology, a new gold rush is underway—and it’s all about Artificial Intelligence (AI). Unlike previous tech booms, this one is being fuelled not by traditional venture capital (VC) firms but by tech giants like Microsoft, Amazon, and Nvidia. These companies are pouring billions of dollars into AI startups, creating a market distortion that’s leaving VCs in a tough spot.

The Shift in VC Investments

With tech giants throwing their weight behind AI, VCs are finding it hard to compete. These companies offer not just money but also tangible benefits like cloud credits and business partnerships—incentives that VCs can’t match. As a result, VCs are shifting their investments “up the stack” to the application layer, where they believe enduring companies will be built.

Chip Hazard, co-founder of Flybridge Capital Partners, notes this shift:

“Investing dollars are shifting ‘up the stack’ and that ‘enduring companies will be built at the application layer.’”

The IPO Drought Continues

The IPO market has been largely dormant for almost three years, and AI startups aren’t providing the relief VCs need. With tech giants funding these startups, the usual pressures to go public don’t apply. Moreover, these startups are far from showing the profitability metrics public investors require.

Melissa Incera, an analyst at S&P Global Market Intelligence, highlights the robust fundraising environment for AI startups:

Advertisement

“The AI startups we talk to are having no problems fundraising at robust valuations. Many are still reporting having too much unsolicited investor interest at the moment.”

The Rise of Special Purpose Vehicles (SPVs)

Some VC firms are finding creative ways to invest in AI. Menlo Ventures and Inovia Capital, for instance, are using Special Purpose Vehicles (SPVs) to raise funds for specific investments. In January, Menlo disclosed a $750 million funding round in Anthropic, valuing the company at over $18 billion. Similarly, Cohere raised $500 million through an SPV, valuing the company at $5.5 billion.

The Future of AI Investments

Despite the challenges, VCs remain bullish on the potential for generative AI to create big returns at the application layer. John-David Lovelock, an analyst at Gartner, sees a significant opportunity for generative AI in the enterprise, though he notes that broad-scale rollout has not yet occurred.

“There is money being spent on certain GenAI tools and the few applications that exist. However, broad-scale rollout of GenAI within the broad enterprise software catalogue of products has not yet occurred.”

The Path to Liquidity

For investors to see returns, there needs to be an IPO at some point. However, the regulatory environment makes significant acquisitions by big tech companies virtually impossible. Michael Harris, global head of capital markets at the New York Stock Exchange, expects the IPO pipeline to continue building as the industry evolves.

Secondary Market Transactions

Another potential path for liquidity is the secondary market, which involves selling shares to another investor. Elon Musk’s SpaceX has enabled investor shares through secondary transactions, and this may be what’s in store for some investors in xAI, Musk’s AI startup valued at $24 billion.

The Slow IPO Market

The IPO market remains slow, with high-profile AI companies not even talking about going public. Melissa Incera of S&P Global Market Intelligence notes that unless there’s a dramatic shift in market sentiment, these startups are unlikely to go public anytime soon.

Advertisement

“Unless there is a dramatic shift in market sentiment, I would be hard-pressed to see why these AI startups would put themselves in the public spotlight when they can keep growing privately at such favorable terms.”

The Road Ahead for VCs

The AI boom presents both challenges and opportunities for VCs. While tech giants are dominating the funding landscape, VCs can still find success by investing in the application layer and exploring creative funding strategies like SPVs. The IPO market may be slow, but the potential for generative AI to create big returns remains high.

Comment and Share:

What do you think the future holds for AI investments in Asia? Share your thoughts and experiences with AI and AGI technologies in the comments below. Don’t forget to subscribe for updates on AI and AGI developments.

You may also like:


Discover more from AIinASIA

Subscribe to get the latest posts sent to your email.

Continue Reading

Business

David vs. Goliath: Startup Xockets Takes on AI Giants Nvidia and Microsoft

Texas-based startup Xockets sues Nvidia and Microsoft for AI chip patent infringement and antitrust violations, highlighting the intense competition in the AI market.

Published

on

AI chip patent dispute

TL;DR:

  • Xockets sues Nvidia and Microsoft for patent infringement and antitrust violations.
  • The startup claims Nvidia’s DPUs and Microsoft’s AI servers use Xockets’ patented technology.
  • Xockets alleges a buying cartel between Nvidia and Microsoft to control AI market prices.

In a bold move, Texas-based startup Xockets has filed a lawsuit against tech giants Nvidia and Microsoft. The young company accuses these giants of infringing on its patents and forming a cartel to control the AI market. This David vs. Goliath battle highlights the intense competition and innovation in the AI chip industry.

The Battle for AI Chips

AI chips are crucial for powering complex tasks like image recognition and natural language processing. Xockets claims to have patented a key innovation in this field: data processing unit (DPU) technology. This tech boosts cloud infrastructure efficiency by speeding up data-intensive workloads.

The Patent Dispute

Xockets alleges that Nvidia’s DPUs – BlueField, ConnectX, and NVLink Switch – are based on its patented technology. The startup claims Mellanox, acquired by Nvidia in 2020, initially infringed on its patent after Xockets showcased its DPU tech at a 2015 conference.

Moreover, Xockets accuses Microsoft of infringement, stating that the tech giant has “privileged access” to Nvidia’s infringing GPU-enabled servers.

“Xockets accuses Nvidia of pursuing a strategy of ‘efficient infringement’”

The Alleged Cartel

Xockets also accuses Nvidia and Microsoft of monopolizing the GPU server market for AI. The startup claims these companies formed a buying cartel through RPX, an organization allegedly created to enable intellectual property buyers’ cartels.

Advertisement

Through this alleged cartel, Xockets claims Microsoft and Nvidia jointly boycott innovations like Xockets’ to drive prices lower. This allows them to control the AI market and “monopolize GPU-enabled generative artificial intelligence.”

The Fight Against ‘Efficient Infringement’

Xockets alleges that Nvidia is pursuing a strategy of “efficient infringement.” This means infringing now and dealing with legal consequences later. The startup claims it informed Nvidia of the infringement in February 2022, but no action was taken.

The Legal Battle

Xockets is seeking damages and a court order to stop these companies from violating its patents and antitrust law. Despite facing two of the largest tech companies, Xockets investor and board member Robert Cote believes the startup has “more than enough wherewithal to take on Goliath.”

The Role of Key Players

Parin Dalal, Xockets’ founder and board member, is a principal engineer of machine learning and AI at Google. However, Google does not seem to have an official role in the litigation.

Nvidia and Google declined to comment on the lawsuit. Microsoft and RPX did not immediately respond.

Advertisement

The Future of AI Innovation

This lawsuit highlights the intense competition in the AI chip industry. As AI becomes more integral to our daily lives, the battle for control over its underlying technology will only intensify.

The Importance of Patent Protection

Patents are crucial for protecting innovations and encouraging further development. If Xockets’ allegations are true, it underscores the need for robust patent protection and enforcement.

The Impact on the AI Market

The outcome of this lawsuit could significantly impact the AI market. If Xockets wins, it could disrupt the alleged cartel and encourage more competition and innovation.

Comment and Share:

What are your thoughts on this David vs. Goliath battle in the AI chip industry? Have you encountered similar patent disputes in the tech world? Share your experiences and thoughts in the comments below. And don’t forget to subscribe for updates on AI and AGI developments!

You may also like:

Advertisement


Discover more from AIinASIA

Subscribe to get the latest posts sent to your email.

Continue Reading

Business

Unilever and Accenture: Revolutionising Productivity with Generative AI

Unilever and Accenture’s partnership aims to revolutionise AI-powered productivity, setting new industry standards through generative AI.

Published

on

AI-powered productivity

TL;DR:

  • Unilever and Accenture partner to set new industry standards in generative AI-powered productivity.
  • Unilever has already implemented 500 AI applications, aiming for deeper integration.
  • Accenture’s GenWizard platform will accelerate Unilever’s AI initiatives, targeting cost reductions and operational efficiencies.

The Future of Productivity: Unilever and Accenture’s AI Partnership

In a groundbreaking move, Unilever and Accenture have expanded their strategic partnership to revolutionise productivity through generative AI. This collaboration aims to simplify Unilever’s digital core and apply advanced AI technologies to drive efficiencies and improve business agility. This partnership is set to establish new industry standards in AI-powered productivity, scaling successful use cases globally.

Unilever’s AI Journey So Far

Unilever has already made significant strides in AI integration, with over 500 AI applications implemented across its operations. These applications have helped the company reach new levels of efficiency. However, as AI continues to evolve, Unilever sees even greater potential. The company is now focusing on deeper AI integration to drive faster growth, enhance productivity, and boost performance.

“We have already introduced 500 AI applications across Unilever, helping us to reach new levels of efficiency. But as AI matures and becomes increasingly intelligent and intuitive, we see so much more potential. Now, as part of our action plan to deliver faster growth, drive productivity, and dial up performance, we’re going deeper. With the help of Accenture’s world-class tools and capabilities, we will be able to analyze where and how AI can have the highest transformational impact and deliver the greatest returns.” – Hein Schumacher, CEO, Unilever

Accenture’s GenWizard Platform: A Game Changer

Accenture’s GenWizard platform will play a crucial role in accelerating Unilever’s AI initiatives. With over 350 patents and a suite of ready-to-apply tools and frameworks, GenWizard offers a comprehensive solution for any technology business objective. This platform will enable Unilever to create targeted AI solutions that can realise efficiencies, uncover new ways of working, and ultimately drive competitive advantage.

“This next exciting chapter in our decades-long collaboration with Unilever will raise the bar on how enterprises can scale gen AI to power productivity and value at speed. Accenture’s GenWizard platform will enable Unilever to create a full spectrum of targeted gen AI solutions across its business that can realize efficiencies and cost savings, uncover new ways of working and ultimately help drive competitive advantage.” – Julie Sweet, Chair and CEO, Accenture

The Path Forward: Scaling AI Across Unilever

This collaboration builds on previous efforts to explore and scale generative AI across Unilever’s business operations. Unilever has been identifying and testing new AI concepts, designs, and projects through its “Horizon3 Labs.” This ongoing innovation will be further accelerated by Accenture’s expertise and tools.

Unilever: A Global Leader in Consumer Goods

Unilever is one of the world’s leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Nutrition, and Ice Cream products. With sales in over 190 countries and products used by 3.4 billion people daily, Unilever employs 128,000 people and generated sales of €59.6 billion in 2023. The company’s commitment to AI-driven productivity will further solidify its position as a global leader.

Advertisement

Accenture: Leading Global Professional Services

Accenture is a leading global professional services company that helps businesses, governments, and other organisations build their digital core, optimise operations, accelerate revenue growth, and enhance citizen services. With approximately 750,000 people serving clients in over 120 countries, Accenture is at the forefront of driving change through technology, cloud, data, and AI.

The Impact of Generative AI on Business Operations

Generative AI has the potential to transform various aspects of business operations, from supply chain management to customer service. By leveraging AI, companies can automate repetitive tasks, improve decision-making, and enhance customer experiences. Unilever’s partnership with Accenture is a testament to the transformative power of AI in driving business success.

Asia is at the forefront of AI innovation, with countries like China, Japan, and South Korea leading the way in AI research and development. Unilever’s AI initiatives, in collaboration with Accenture, will not only benefit the company but also contribute to the broader AI ecosystem in Asia. This partnership sets a precedent for how companies can leverage AI to drive productivity and innovation.

Comment and Share:

What do you think about the future of AI in business operations? How do you see generative AI transforming your industry? Share your thoughts and experiences below, and don’t forget to subscribe for updates on AI and AGI developments.

You may also like:

Advertisement


Discover more from AIinASIA

Subscribe to get the latest posts sent to your email.

Continue Reading

Trending

Discover more from AIinASIA

Subscribe now to keep reading and get access to the full archive.

Continue reading