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AI Doesn't Care About Your 'Please' And 'Thank You'

Research reveals that saying 'please' and 'thank you' to AI chatbots wastes millions in computational costs while providing zero performance benefits.

Intelligence DeskIntelligence Deskโ€ขโ€ข6 min read

AI Snapshot

The TL;DR: what matters, fast.

Research debunks the myth that polite language improves AI chatbot performance

OpenAI estimates tens of millions in wasted electricity costs from unnecessary politeness tokens

Cultural studies show Japanese chatbots actually perform worse with excessive courtesy

The Politeness Paradox: Why AI Doesn't Respond to Your Manners

The myth that polite language somehow optimises AI chatbot performance has reached epidemic proportions. From users addressing ChatGPT as if it were a sentient being to elaborate flattery aimed at coaxing better responses, the internet is awash with theatrical prompt engineering advice that simply doesn't hold up under scrutiny.

Recent research has systematically debunked the notion that "positive thinking" enhances AI accuracy. Experimenters labelled AIs as "smart," urged careful consideration, and even concluded prompts with cheerful phrases like "This will be fun!" Yet none of these tactics consistently improved performance, often wasting valuable computational resources instead.

One curious exception emerged: making an AI pretend it was commanding a Starship Enterprise crew actually boosted its basic mathematical abilities. While clearly an anomaly, this highlights the unpredictable and distinctly non-human logic governing AI responses.

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The Hidden Cost of Digital Courtesy

In early 2025, a user on X posed a pointed question: "I wonder how much money OpenAI has lost in electricity costs from people saying 'please' and 'thank you' to their models." Sam Altman, OpenAI's CEO, offered a cryptic response: "Tens of millions of dollars well spent. You never know."

While the figure is likely anecdotal, it underscores a genuine concern. Large Language Models function by dissecting input into "tokens" that are statistically analysed to generate responses. Every word, from pleasantries to punctuation, influences computational load and ultimately translates into real-world costs for providers.

"A lot of people think there's some magic set of words you can use that will make LLMs solve a problem, but it's not about word choice, it's about how you fundamentally express what you're trying to do," says Jules White, computer science professor at Vanderbilt University.

By The Numbers

  • 70% of users remain polite to AI because they consider it "the right thing to do"
  • 12% admit to courtesy as a hedge against potential robot uprisings
  • Tens of millions of dollars in computational costs attributed to unnecessary politeness tokens
  • Japanese-speaking chatbots performed marginally worse with excessive courtesy compared to Chinese and English models
  • Modern AI models are 85% less susceptible to superficial linguistic cues than earlier versions

Cultural Nuances in the AI Politeness Debate

The politeness phenomenon varies significantly across cultures, particularly in Asia-Pacific markets where linguistic diversity creates unique challenges. A 2024 study suggested that while English-language models showed minimal response to polite versus blunt commands, Japanese-speaking chatbots actually performed worse when users were overly courteous.

This cultural dimension has significant implications for AI deployment across Southeast Asian markets like Singapore and South Korea, where AI adoption is accelerating rapidly and understanding these nuances becomes crucial for effective implementation.

"Politeness may not protect you from angry robots or make LLMs more accurate, but there are other reasons to keep doing it," notes Dr. Sarah Chen, AI ethics researcher at the National University of Singapore.

However, findings in this rapidly evolving field can become obsolete quickly. Another informal test indicated that an earlier version of ChatGPT was more accurate when subjected to insults, demonstrating the unpredictable nature of these systems and why your brain still matters more than relying solely on AI outputs.

Evidence-Based Strategies for Better AI Communication

Experts now largely agree that sophisticated AI models from OpenAI, Google, and Anthropic are considerably less susceptible to superficial cues. The key insight: AI tools are mimics, not sentient beings. They simulate human behaviour without genuine emotions or understanding.

Here are proven strategies for more effective AI interactions:

  • Ask for multiple options rather than singular answers to encourage critical evaluation
  • Provide concrete examples instead of generic instructions when seeking specific outputs
  • Initiate interview-style prompts where the AI asks clarifying questions iteratively
  • Maintain neutrality to avoid biasing responses with leading language
  • Focus on clear task definition rather than emotional manipulation

Understanding effective prompting techniques becomes even more crucial as AI writing tools and custom GPT development become mainstream across Asian markets.

Technique Effectiveness Resource Impact Recommended Use
Polite requests No measurable improvement Increased token usage Personal preference only
Multiple examples Significant improvement Higher initial cost Complex creative tasks
Iterative questioning Highly effective Multiple exchanges Planning and analysis
Neutral framing Reduces bias Minimal overhead Decision-making tasks

The Psychology Behind Persistent Politeness

Despite evidence that politeness doesn't improve AI performance, human courtesy towards artificial intelligence endures. This behaviour reflects deeper psychological and cultural factors rather than technical considerations.

"We're essentially training ourselves to be polite to machines, which might have implications for how we interact with humans in the future," explains Dr. Maria Santos, behavioural technology researcher at Singapore Management University.

The persistence of digital manners varies significantly across regions. While Western users often cite science fiction concerns about future AI consciousness, Asian markets tend to focus more on practical applications and regulatory frameworks around data privacy and ethical development.

As AI becomes more integrated into daily life through personalised assistants and writing style adaptation, understanding these human tendencies becomes crucial for designing better interfaces and user experiences.

Does being polite to AI actually waste money?

Yes, politeness tokens require computational processing like any other input, contributing to operational costs. While individual instances are negligible, the cumulative effect across millions of users can be substantial for providers.

Can AI models detect and respond differently to rude language?

Modern AI models are trained to remain helpful regardless of user tone. However, some studies suggest certain models may provide more detailed responses to neutral or professional language compared to hostile inputs.

Why do people remain polite to AI despite knowing it's ineffective?

Research indicates 70% of users maintain politeness because they consider it proper behaviour, while others view it as practice for human interactions or as a precautionary measure for future AI development.

Do cultural differences affect AI response quality?

Studies suggest cultural linguistic patterns can influence AI performance, with some research indicating Japanese models respond differently to courtesy levels compared to English or Chinese language models, though results remain inconsistent.

What's the most effective way to communicate with AI?

Focus on clear task definition, provide relevant examples, ask for multiple options, and maintain neutral language. Treat AI as a sophisticated tool rather than a human-like entity for optimal results.

The AIinASIA View: The politeness debate reflects a broader misunderstanding about AI capabilities across Asian markets. While courtesy doesn't improve performance, the cultural tendency towards respectful communication shouldn't be dismissed entirely. The real issue is the opportunity cost of focusing on superficial techniques rather than mastering effective prompting strategies. As AI deployment accelerates across Asia-Pacific regions, we need evidence-based approaches that respect cultural values while maximising practical outcomes. The future belongs to users who understand AI as a powerful tool, not a digital deity requiring appeasement.

The enduring human impulse to be polite to AI reveals something profound about our relationship with technology. While your "please" and "thank you" won't make ChatGPT more accurate, they might preserve something valuable about human nature in an increasingly digital world.

What's your approach to AI communication: purely transactional efficiency or maintaining human courtesy regardless of technical benefits? Drop your take in the comments below.

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Latest Comments (3)

Tony Leung@tonyleung
AI
2 March 2026

reading online, don't often comment but "tens of millions of dollars well spent" from Altman is something. ๐Ÿค”

Rohan Kumar
Rohan Kumar@rohank
AI
1 March 2026

ha ha ha "Tens of millions of dollars well spent. You never know" is actually a golden line saar. We should be telling clients about this na, wasted compute costs! Imagine the savings ๐Ÿ“Œ

Ploy Siriwan@ploytech
AI
26 February 2026

This is so relatable! i wonder if companies in sea are also seeing these "tens of millions" in wasted computation because of polite prompts. would be great to know if anyone here has actual data.

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