PwC Study Finds 74% of AI Value Captured by Just 20% of Companies
PwC released its 2026 AI Performance Study this week, surveying 1,217 senior executives across 25 sectors worldwide and finding that nearly three-quarters of AI's economic gains are flowing to roughly one-fifth of organisations. The leading companies share a common trait - they are using AI primarily to pursue growth rather than just cut costs. Growth-focused firms are two to three times as likely as their peers to deploy AI for identifying opportunities across industry boundaries, such as partnering with companies outside their core sector. The study found that efficiency-only strategies deliver diminishing returns, while companies combining AI with cross-sector expansion are pulling sharply ahead.
Why it matters for Asia
Singapore stands out in the data. Sixty-seven per cent of Singapore businesses say they are willing to take risks when investing in AI, compared with 41 per cent globally, and 43 per cent of Singapore respondents report using AI to compete with companies outside their own industry versus just 20 per cent worldwide. For enterprise buyers across Asia-Pacific, the message is clear - the AI advantage now belongs to companies chasing new revenue, not those trimming headcount, and Singapore-based firms appear to be betting accordingly.
