50% of Game Makers View Gen AI Negatively

The latest Game Developers Conference (GDC) survey paints a stark picture of sentiment within the video game industry regarding generative AI. Despite its growing adoption, a significant majority of developers now view the technology as detrimental, a sentiment that has rapidly intensified over the past two years. This shift raises important questions about AI's role in creative fields and the future of work for game developers.

Shifting Perceptions on Generative AI

The GDC survey, which gathered insights from 2,300 game industry professionals, reveals a profound change in how generative AI is perceived. A staggering 52% of respondents believe it has a "negative" impact on the industry, with only 7% seeing it as positive. This marks a dramatic increase from 2024, when just 18% held a negative view, and 2025, where that figure rose to 30%. The rapid acceleration of this negative outlook suggests deep-seated concerns among those directly involved in game creation.

While the survey population, primarily male, white, and US-based, may not fully represent the global community, its findings still offer critical insights into developers' perspectives. This contrasts sharply with the public pronouncements from leaders at major publishers like EA and Krafton, who often champion AI's potential. Larian Studios, for instance, has even had to clarify its own use of the technology amid public scrutiny following these industry trends.

AI Adoption and Its Practical Applications

Despite the pessimism, generative AI is seeing considerable use across the sector. 36% of developers reported using AI in their roles. The most common applications are in preliminary stages, with 81% using it for research and brainstorming, and 47% for administrative tasks such as email. This suggests AI is currently more integrated into supporting functions rather than core creative output.

However, some developers are employing AI for more direct development tasks. 35% use it for prototyping, 22% for testing or debugging, and 19% for asset generation. Crucially, only 5% of users apply gen AI to "player-facing features," indicating that human creativity remains paramount in elements directly experienced by players. This aligns with broader industry discussions about the challenges of identifying AI images and maintaining authenticity in creative content.

Industry Layoffs and Future Uncertainty

Beyond AI, the survey highlighted the relentless wave of layoffs and studio closures plaguing the game industry. A concerning 17% of respondents reported being laid off in the past year, and 28% within the last two years. This volatile environment has fostered widespread anxiety, with 23% expecting further layoffs in the coming year and 30% feeling uncertain about job security. These figures underline a precarious time for many professionals, raising questions about whether AI creates a new "meaning" of work, not just the outputs or displaces it.

The educational sector also reflects this apprehension. A smaller group of educators and students surveyed expressed significant concern, with 60% believing the current industry climate will make it difficult for new graduates to secure jobs. One educator from Michigan bluntly stated, "Most of my students will not have a career in game development." This outlook presents a major challenge for nurturing future talent in an industry undergoing profound technological and economic shifts. For a deeper look at the impact of technology on employment, the Pew Research Center has explored public perceptions of AI in the workplace.

The upcoming GDC, scheduled for March 9th in San Francisco, will undoubtedly see these critical issues, particularly the contentious role of AI and ongoing job insecurity, take centre stage in discussions and presentations.

What's your take on AI's impact on creative industries? Share your thoughts in the comments below.