Playbook: How to Use Ideogram.ai (no design skills required!)

1. What is Ideogram.ai – and Why Should You Care?

#### What it’s great for:

Logos and branding mockups,Posters, merch and marketing visuals,Social content and memes,Lettering-based art (neon signs, graffiti, retro fonts, etc.)

2. Start Here: Your First 5-Minute Prompt Test Drive

“Logo that says: COFFEE CLUB, in bold black letters, on a white background, minimalist design”

Use "that says:" or "with the text:" for best results when adding words.,Keep your first prompt clear and simple—no need to overcomplicate.,If you're not getting readable text, try rephrasing slightly or switching to a simpler style (e.g. “modern logo design” or “minimalist”).

3. Prompt Craft: The Secret Sauce to Better Images

Prompt Formula (use this as your go-to starting point):

#### Example:

“Festival poster that says: LUNAR VIBES 2025, colourful retro style, glowing neon lights, black background”

🔍 What to know:

Text prompting is Ideogram’s strength, so be specific: “Poster with the text: SALE NOW ON” works better than “Sale poster.”,You can give style guidance like “hand-drawn,” “graffiti,” “pixel art,” or “minimalist.”,Weights and modifiers like :: are not required—but useful for advanced users. (e.g. “Cyberpunk city::2, blue tone::1.5, background::0.5”)

❌ Common mistakes:

Prompting like ChatGPT (“Create a logo for my business…”)—just say what you want!,Overloading the prompt with too many styles or requests,Forgetting to use “that says:” when including readable text

4. The Toolbench: Features You Should Actually Use

🎛️ Style Presets

Typography – Great for bold, clean logo text,Poster Art – Ideal for stylised messaging (events, campaigns, activism),3D Render – Good for packaging mockups,Illustration / Painting / Pixel Art – Best for storytelling and creative play

🧪 Tip: Style buttons affect how your prompt is interpreted, so try toggling different ones with the same prompt.

🔄 Remix vs Variations

Remix = Keeps your image but lets you rewrite or tweak the prompt to guide a new version,Variations = Auto-generates 4 similar images with slight changes (useful if you’re almost there)

✏️ Editing an Existing Creation

Open the image you want to adjust.,Click “Remix” – this pulls in your original prompt.,Change only the part you want to improve (e.g. “black background” → “yellow background”; “SALE NOW ON” → “LAST CHANCE!”).,Click “Generate” to see your updated versions.

👥 5. Power Users: How Marketers Can Get the Most Out of Ideogram

📌 What to use it for:

Social media graphics with promo text,Bold callouts for paid ads,Poster-style teaser images for events or launches,Typography-led Instagram posts,Quick campaign mockups (try a few visual routes before briefing design)

🧠 Prompt Ideas for Marketers:

“Poster that says: 50% OFF THIS WEEKEND ONLY, minimalist black text, red background”

As you can see here, even Ideogram isn't infallible when it comes to text — in the first image, WEEKKEND is spelled incorrectly (so you could use the 'Remix' feature above to rerun this)/

✅ Bonus tip:

For more advanced image generation, explore the capabilities of other platforms like OpenAI's DALL-E 3 or Midjourney, which often integrate with tools like ChatGPT for enhanced prompting. If you're looking for different text-to-image tools, check out our guide on Perplexity vs ChatGPT vs Gemini - five challenges, three contenders. For video creation, you might be interested in our Beginner's Guide to Using Sora AI Video.

👥 6. Power Users Continued: Creators, SMBs, Educators

🎨 For Creators & Designers

Album covers, podcast art, YouTube thumbnails,T-shirt mockups or sticker designs,Personal logos, avatars, banners,Aesthetic moodboards or typography-led artwork

“T-shirt design that says: Trust the Process, 70s retro style, bold colours”

“Podcast cover art for: The Digital Drift, glitchcore style, purple and black, clean typography”

🛒 For Small Business Owners & Entrepreneurs

Logos, flyers, business cards, promo posts,Etsy or Shopee store banners,Popup event posters or in-store signage, Social content with callouts or quotes

“Logo for: Bean & Co Coffee Bar, minimalist black on white, modern serif font”

“Flyer that says: Pop-up This Saturday, 11am–6pm, local art and food, vibrant colours, community vibe”

“Logo for: Bean & Co Coffee Bar, minimalist black on white, modern serif font” “Flyer that says: Pop-up This Saturday, 11am–6pm, local art and food, vibrant colours, community vibe”