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Blog Post Writing with AI: Structure and Optimisation

Use AI to write SEO-optimised blog posts. Learn how ChatGPT and Claude help you create structured, engaging blog content faster.

11 min read27 February 2026

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post

writing

Always start with keyword research; build your post around what people actually search for, not just topics you want to discuss.

Use AI for first drafts, outlines, and research; use your expertise and voice for refinement. The combination creates better content than either alone.

Include real examples, case studies, and specific data from your experience. Generic AI-written content doesn't convert or rank.

Edit ruthlessly; remove redundancy, tighten phrasing, and check facts before publishing.

Interlink strategically to other posts on your blog. This improves user experience and tells search engines about your content architecture.

Why This Matters

Blog writing is time-consuming, especially when balancing research, writing, and SEO optimisation. AI models like ChatGPT and Claude accelerate the entire process. They help you outline posts, generate sections, suggest internal links, and optimise for search. This guide shows how to use AI effectively for higher-quality blog output at scale.

How to Do It

Start with keyword research; AI helps you identify opportunities and suggest relevant subtopics. This research foundation ensures your post addresses what readers actually search for.

Well-outlined posts write themselves. Ask AI to create outlines including headings, subheadings, and key points for each section. Good outlines make writing faster and articles more coherent.

AI generates first drafts efficiently. The key is refining these drafts with your unique voice, examples, and insights. Your expertise and perspective transform adequate AI output into exceptional content.

AI suggests internal links and helps optimise keyword density naturally. It can also suggest related topics and content clusters that improve overall site SEO.

AI-generated content requires editing for accuracy, removing repetition, and adding nuance. Use AI as your first-draft partner, not your final writer.

Prompts to Try

Create a detailed outline for a blog post titled '[TITLE]' targeting the keyword '[KEYWORD]'. Include 5-7 main sections with 2-3 subsections each. Make it [WORD_COUNT] words.

Write a blog post section about [TOPIC] (approximately 300 words). Include the keyword '[PRIMARY_KEYWORD]' naturally 2-3 times. Maintain a [TONE] tone suitable for [AUDIENCE].

Optimise this blog post for SEO: [EXCERPT]. Suggest internal links to other relevant blog posts. Rewrite the introduction to better match searcher intent for '[KEYWORD]'.

Common Mistakes

Not following best practices

Always start with keyword research; build your post around what people actually search for, not just topics you want to discuss.

Tools That Work for This

Claude Pro— Long-form writing and editorial quality

Produces nuanced, well-structured long-form content with strong analytical depth and consistent voice.

ChatGPT Plus— Content ideation and first drafts

Fast at generating outlines, headlines and first drafts across multiple content formats.

Surfer SEO— SEO content optimisation

Analyses top-ranking pages and provides real-time SEO recommendations for content structure, keywords and readability.

Grammarly— Proofreading and style consistency

AI-powered writing assistant that checks grammar, clarity, tone and plagiarism across all written content.

Perplexity— Research and fact-checking with cited sources

AI search engine that provides answers with real-time citations. Ideal for verifying claims and finding current data.

Start with keyword research; AI helps you identify opportunities and suggest relevant subtopics. This research foundation ensures your post addresses what readers actually search for.

Well-outlined posts write themselves. Ask AI to create outlines including headings, subheadings, and key points for each section. Good outlines make writing faster and articles more coherent.

Frequently Asked Questions

Use AI for research, outlines, and first drafts (maybe 50-70 percent). Always add your voice, examples, and expertise to the final 30-50 percent.

No, Google cares about quality and relevance, not authorship method. Optimised AI content ranks fine if it's well-researched, accurate, and provides genuine value.

Aim for 1500-3000 words for comprehensive posts. Longer posts rank better for competitive keywords. Focus on depth over arbitrary length targets.

Next Steps

Efficient blog writing requires balancing AI's speed with your expertise. By using AI strategically for research, outlines, and initial drafts, then applying your knowledge and voice to create authentic, valuable content, you produce higher-quality posts faster than manual writing. Consistency, combined with genuine expertise, builds blog audiences that convert.

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