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intermediate
Claude

AI Content A/B Testing: Optimise Headlines and Copy

Learn how to use AI tools to create, optimise and distribute professional content more efficiently.

8 min read28 February 2026
AI Content A/B Testing: Optimise Headlines and Copy

Next Steps

Start by using AI to outline your next piece of content rather than writing it from scratch. Compare the AI-generated structure against your usual approach -- you'll likely find angles and sections you hadn't considered. Then use AI for your first draft, but invest proper time in editing and adding your unique voice and expertise. The best AI-assisted content still reads like it was written by someone with genuine knowledge and opinions. Set up a consistent workflow: AI for research and outlines, your expertise for insights and angles, AI for editing and optimisation, and your final review for quality control.

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