Tools
Google’s AI Overviews Go Global
Explore how Google’s AI Overviews are transforming search with AI technology.
Published
3 months agoon
By
AIinAsia
TL;DR:
- Google’s AI Overviews now reach over 1 billion users monthly in more than 100 countries.
- The feature uses generative AI to enhance search results and connect users with relevant content.
- AI Overviews support multiple languages and drive increased traffic to publishers, businesses, and creators.
The Future of Search is Here
Imagine searching for something on Google and instantly finding exactly what you need. No more sifting through countless websites or trying different keywords. This is now a reality with Google’s AI Overviews, which are transforming the way we search and discover information online.
What are AI Overviews?
AI Overviews use generative AI, a type of artificial intelligence that learns patterns from data and creates something new. In this case, it helps users find information more easily and connects them with relevant websites across the globe.
Global Expansion
Starting this week, AI Overviews will be available in over 100 countries, reaching more than 1 billion users monthly. This expansion includes support for multiple languages such as English, Hindi, Indonesian, Japanese, Portuguese, and Spanish.
“People prefer using Search with AI Overviews, and they find their search results more helpful.” – Srinivasan (Cheenu) Venkatachary, VP of Search Quality, Google
Benefits for Publishers, Businesses, and Creators
AI Overviews are not just beneficial for users; they also create new opportunities for publishers, businesses, and creators. Here’s how:
- Increased Visibility: AI Overviews display relevant website links more prominently, both on desktop and mobile.
- In-line Links: Google recently introduced in-line links within the text of AI Overviews, driving increased traffic to supported websites.
- Ad Opportunities: Ads now appear in AI Overviews for relevant queries on mobile, helping businesses connect with users more effectively.
How AI Overviews Work
AI Overviews use advanced AI algorithms to understand the context of your search query better. Here’s a simple breakdown:
- Understanding Intent: The AI tries to understand what you’re looking for.
- Generating Overview: It creates a summary or overview based on relevant information from various sources.
- Displaying Results: It shows you the overview along with links to relevant websites.
The Power of Generative AI
Generative AI is a game-changer in the tech world. It can create new content, like images, music, or text, after learning patterns from data. In the case of AI Overviews, it helps generate useful summaries that make searching more efficient.
The Road Ahead
With AI Overviews, Google is set to revolutionise the search experience globally. As AI continues to evolve, we can expect even more innovative features that enhance our digital lives.
Prompt: Explore AI Overviews
To see AI Overviews in action, try searching for something on Google. Look for the summarised information at the top of your search results. This is an example of AI Overviews at work.
Comment and Share:
What’s your experience with AI Overviews so far? How do you think AI will change the future of search? Share your thoughts and don’t forget to subscribe for updates on AI and AGI developments.
- You may also like:
- Google’s AI Overviews: A New Era of Information Theft?
- Google AI Overviews: A Disruptive Moment for Content Creators
- Revolutionising Search: Google AI Overviews and Their Impact on SEO
- To learn more about AI Overviews, tap here.
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Business
Adrian’s Arena: Why I (Mostly) Switched from Google Search to Perplexity AI
Discover why Perplexity AI outshines Google for in-depth research. Learn about its direct answers, real-time updates, and advanced features like conversational queries and image generation. Perfect for professionals seeking smarter search solutions.
Published
2 weeks agoon
January 10, 2025
TL;DR:
- Perplexity AI is an AI-powered answer engine offering direct answers, real-time updates, and source transparency compared to Google’s link-based results.
- Key features include conversational queries, advanced AI models, file uploads, and an ad-free interface for productivity and research.
- The comparison of Perplexity vs Google highlights Perplexity’s edge in in-depth research and precision, while Google remains strong in location-based searches and ecosystem integration.
- Perplexity Pro offers premium features like unlimited searches, image generation, and advanced model selection, making it ideal for professionals and researchers.
Perplexity AI vs Google Search: Why? And Why Now?
As a tech enthusiast and guest blogger at AIinAsia.com, I am constantly exploring tools that elevate productivity and enhance research capabilities. Recently, I made the bold switch from Google Search to Perplexity AI, a decision that has fundamentally changed how I search, learn, and create. This article dives into why I made this switch, compares Perplexity vs Google, and provides actionable tips to maximise your experience with Perplexity AI.
Understanding Perplexity AI: A New Way to Search
Perplexity AI is more than just a search engine; it is an AI-powered answer engine designed to provide concise, accurate, and contextual information. Unlike traditional search engines like Google, which rely on indexing and ranking pages, Perplexity leverages large language models to synthesise answers, making it ideal for deep research and quick fact-checking.
Here are the key features that set Perplexity AI apart:
- Direct Answers: Unlike Google’s search results, which often require you to sift through multiple links, Perplexity delivers the exact information you need.
- Real-Time Updates: Perplexity’s real-time web search ensures the latest information is always at your fingertips.
- Conversational Capabilities: You can ask follow-up questions naturally, building on previous queries without starting anew.
- Source Transparency: Every answer includes citations, making it easy to verify the information.
Perplexity vs Google Search: How Do They Compare?
While Google Search has been the gold standard for internet searches, Perplexity AI introduces a fresh, efficient approach to retrieving and processing information. Here’s a head-to-head comparison:
Feature Google Perplexity AI Search Results List of links and ads Direct answers with source citations Real-Time Updates Indexed and algorithm-based Real-time, web-sourced information User Interaction Static queries Conversational follow-ups Source Verification Limited transparency Transparent citations for all answers File Uploads Not supported PDF and image uploads (Pro plan) AI Model Integration Not applicable Advanced models (GPT-4, Claude 3, etc.) Ad Experience Ad-heavy Ad-free, clean interface
While Google excels in location-based searches and its suite of integrated tools (e.g., Maps, Gmail, Drive), Perplexity AI stands out for deep research, precise answers, and time efficiency.
Why I Made the Switch
After weeks of using Perplexity AI, the benefits became clear:
- Time Efficiency: Perplexity’s direct answers save me hours I would otherwise spend scrolling through irrelevant search results.
- Ad-Free Interface: The distraction-free design allows me to focus entirely on the content.
- Comprehensive Answers: Compared to Google, Perplexity often provides more detailed and accurate responses.
- Enhanced Productivity: The ability to ask follow-up questions in a conversational style streamlines my research process.
While Google’s ecosystem remains invaluable for specific use cases, Perplexity AI has become my go-to tool for in-depth research and fact-checking.
Now don’t get me wrong, Google Search still has some key uses. For example:
- Instant information that usually doesn’t change: if I’m just quickly searching for instant info (e.g., an address or a phone number), I don’t want to wait for Perplexity to run a full query – just give me the info already!
- Google ecosystem: although I’ve changed my Chrome browser to default search with Perplexity, the Google ecosystem is so well connected that sometimes I want to skim reviews, see on a map, or skim the meta description of other pages. Again, speed is the name of the game here.
Best Practices for Perplexity AI
Maximising Perplexity AI’s potential involves leveraging its features and crafting effective prompts. Here’s how you can make the most of this innovative tool:
1. Use the “Focus” Feature
Narrow your search results by selecting specific content types, such as academic papers, videos, or social media insights.
- Example: Searching for “climate change statistics” in academic mode yields peer-reviewed studies rather than general articles.
2. Ask Follow-Up Questions
Dive deeper into topics without starting a new query.
- Example: Start with “What are the latest trends in AI ethics?” and follow up with “How does this impact Southeast Asia’s tech industry?”
3. Organise Research with Collections
Save and categorise your queries into themed collections for easy reference.
- Example: Create a collection titled “AI in Education” to gather all related insights for an upcoming blog post.
4. Analyse Files
Upload PDFs (free plan) or PDFs and images (Pro plan) for instant analysis.
- Example: Upload a 50-page policy document and use the prompt, “Summarise key points related to data privacy.”
5. Experiment with Prompts
Crafting creative prompts unlocks Perplexity’s full potential. Here are some examples:
- Research: “List three successful renewable energy projects in Asia, with links to supporting articles.”
- Visuals: “Generate a useful description so that a generative AI can create an image of a futuristic underwater city with brass buildings.”
- Summaries: “Explain the economic impact of AI in 100 words.”
6. Leverage AI Model Selection
For Pro users, the ability to choose models like GPT-4 or Claude 3 adds precision to specific tasks.
- Example: Use GPT-4 for creative writing tasks, while Claude 3 is ideal for summarisation.
Free vs. Paid Plans: What’s the Difference?
Perplexity AI offers a free plan and a Pro version ($20/month or $200/year). Here’s a breakdown:
Free Plan:
- Unlimited quick searches
- 5 Pro searches per day (resets every 4 hours)
- PDF uploads for analysis
- Access to the standard Perplexity AI model
Pro Plan:
- Unlimited Pro searches
- Advanced AI models (GPT-4, Claude 3, and more)
- Unlimited file uploads (PDFs, images, etc.)
- Longer conversations and priority access to new features
- API access for developers
For casual users, the free plan suffices. For professionals or researchers, the Pro plan’s advanced features are well worth the investment.
Exploring Perplexity’s Image Generation Feature
Perplexity Pro includes an AI-driven image generation tool that adds a visual dimension to your research. Here’s how it works:
- Enter a descriptive query, such as “Generate a useful description so that a generative AI can create an image of a serene Japanese garden.”
- Choose a style: Painting, Photograph, Illustration, or Diagram.
- Select an AI model like DALLE 3 or Stable Diffusion XL for tailored results.
- Refine the prompt for even greater detail.
This feature is ideal for content creators and researchers looking to visually enhance their work. For instance, I used it to generate visuals for a blog post on AI’s role in urban development.
Conclusion: Perplexity vs Google—The Verdict
Switching from Google to Perplexity AI has been a transformative experience. While Google remains a strong player for general searches and location-based queries, Perplexity AI offers unparalleled advantages for in-depth research, precise answers, and enhanced productivity. Its conversational capabilities, real-time updates, and ad-free interface make it a compelling alternative.
Whether you’re a student, professional, or casual user, Perplexity AI’s innovative approach to search can redefine how you gather and process information. Give it a try, and you might just find yourself making the switch too.
Join the Conversation
What do you think about the Perplexity AI vs Google Search debate? Have you tried Perplexity AI, or do you think Google still reigns supreme? Or perhaps you prefer SearchGPT by Open AI? Share your experiences and thoughts below—how do you see the future of search evolving?
You may also like:
- Perplexity Introduces Pages: The Newest AI Article Generator
- Work Smarter, Not Harder: AI Hacks for Asian Professionals
- Or try the free version of Perplexity by tapping here.
Author
-
Adrian is an AI, marketing, and technology strategist based in Asia, with over 25 years of experience in the region. Originally from the UK, he has worked with some of the world’s largest tech companies and successfully built and sold several tech businesses. Currently, Adrian leads commercial strategy and negotiations at one of ASEAN’s largest AI companies. Driven by a passion to empower startups and small businesses, he dedicates his spare time to helping them boost performance and efficiency by embracing AI tools. His expertise spans growth and strategy, sales and marketing, go-to-market strategy, AI integration, startup mentoring, and investments. View all posts
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Life
Make 2025 Your Most Productive Year Yet by Using AI to Get Started
Explore 12 AI tools for productivity, including language learning, budget tracking, health apps, and more, to make 2025 your most efficient year in Asia.
Published
1 month agoon
December 20, 2024By
AIinAsia
TL;DR:
- AI tools can significantly enhance productivity and daily life in Asia.
- Top tools include Google Translate, Duolingo, Google Assistant, Siri, Wally, Spendee, Grammarly, Fitbit, Apple Health, Google Photos, Canva, MyFitnessPal, Feedly, ShopSavvy, Citymapper, and Snapseed.
- Integrating these tools can lead to better organisation, improved skills, and healthier habits.
A New Year, New Abilities?
As 2025 approaches, why not make use of some clever AI tools to enhance day-to-day living? Whether it’s learning a language, managing your budget, or just getting through the day with a little more ease, AI can be surprisingly helpful. Here’s a friendly guide with 12 beginner-friendly AI tools, each perfect for small, practical improvements to start your year right!
1. Pick Up a New Language or Just Get Around Easier with Translation Tools
Having a translation tool is crucial if you are living in Asia or travelling there. Google Translate is a classic choice—not just for typing in words, but for translating menus, signs, and even whole documents on the spot. Use the camera feature to hover over text, and Google Translate gives you an instant translation right there. Perfect for those “oh no, what did I just order?” moments!
If you are prepared to go a little further, Duolingo makes learning a language’s foundations enjoyable and manageable. With daily goals and streaks, it’s a little routine you can build into each day, and before you know it, you’ll have a nice base in your chosen language.
Tool Links:
Quick Tips:
- Try camera mode on Google Translate for real-time translations of signs and menus—super helpful for those little surprises in new places!
- Download language packs in Google Translate for offline use, which is a lifesaver when Wi-Fi’s not around.
- Set a five-minute daily goal on Duolingo and do it while commuting or during a coffee break. Those minutes add up, and it’s an easy habit to keep up.
2. Organise Your Day with Google Assistant or Siri
Ever wish you had a personal assistant? Turns out, you kind of do—right in your phone. Google Assistant and Siri are perfect for staying on top of everyday tasks without even lifting a finger. Just ask Siri or Google to remind you about a meeting, set timers, or add items to your shopping list.
Imagine starting your day with “Hey Siri, what’s on my schedule today?” or “Hey Google, remind me to check the train schedule at 8 a.m.” You’ll always be one step ahead and save yourself from forgetting the little things.
Tool Links:
Quick Tips:
- Set up a ‘Good Morning’ routine to get a rundown of your day, traffic, and the weather—one less thing to think about.
- Use location-based reminders like, “remind me to buy groceries when I leave work.” Siri and Google Assistant will keep you on track without lifting a finger.
- Try voice commands for cooking or driving to make life hands-free, from setting timers to searching for quick answers.
3. Track Your Spending and Savings Goals with Wally or Spendee
Budgets can be tricky, especially in Asia’s lively cities, where there’s always a great food spot or unique shop to tempt you. That’s where Wally and Spendee come in. These apps help you track expenses, set budgets, and even set goals—whether that’s saving up for a holiday or managing those day-to-day splurges. You’ll get visual breakdowns of your spending, so you can see where your money’s going without any complicated spreadsheets.
And the best part? Some of these apps even give you live currency conversion, which is a lifesaver if you’re switching currencies while travelling or living abroad.
Tool Links:
Quick Tips:
- Start with tracking one category, like dining out, to see patterns and adjust. It’s an easy way to ease into budgeting.
- Set a small savings goal for something you’re excited about—a weekend trip or a new gadget. Seeing progress towards a goal can make budgeting more motivating.
- Use currency conversion features when travelling to avoid surprises—perfect for making sure your budget’s on track abroad!
4. Improve Your Writing with Grammarly
Ever wished you had an extra set of eyes on your emails or posts? Grammarly is like a writing coach in your browser. It checks for grammar, spelling, and even the tone of your writing. Grammarly is a lifesaver if you’re sending out work emails or trying to nail a professional message, ensuring your words sound just as polished as you intended.
It’s a simple browser extension, so you can use it everywhere—from social media posts to important reports—and get feedback instantly. And if English isn’t your first language, Grammarly can be a great confidence boost.
Tool Link:
Quick Tips:
- Set tone preferences in Grammarly to get advice that matches what you’re aiming for, like casual or professional.
- Use Grammarly for emails to make sure your messages sound clear and polished, especially when sending them off quickly.
- Enable Grammarly’s browser extension for real-time feedback across email, documents, and social media.
5. Keep Fit and Healthy with Fitbit or Apple Health
Staying active in Asia’s bustling cities can be a challenge, but apps like Fitbit and Apple Health make it easy to track your wellness goals. With these apps, you can set daily step targets, track sleep, and even keep an eye on your heart rate trends. They give you reminders to move or drink water, so even with a busy schedule, you can build small wellness habits.
Set daily goals to keep things manageable—maybe a step count to reach or a sleep goal to aim for. And by the end of the month, you can see exactly how those little changes have added up.
Tool Links:
Quick Tips:
- Start with a simple step count goal (e.g., 5,000 steps) and gradually increase. You’ll start noticing improvements in your energy.
- Use the water tracker feature to stay hydrated, which is especially helpful in hot, humid climates.
- Check your sleep trends to see if there are any small changes that can improve sleep quality, like reducing screen time before bed.
6. Keep Your Photos Organised with Google Photos
Asia is full of scenic spots, so if your photo library is starting to look a bit chaotic, Google Photos has you covered. This app uses AI to automatically organise your pictures by location, people, and even objects. It’s perfect for finding specific photos without endless scrolling, like that beach sunset in Bali or street food tour in Bangkok.
Google Photos also suggests albums, montages, and even short videos, so you can relive your favourite memories without putting in hours of editing.
Tool Link:
Quick Tips:
- Enable location tagging so Google Photos can automatically organise by place.
- Create shared albums with friends and family for group trips and events, so everyone can add their best shots.
- Use the search bar for keywords like “beach” or “birthday” to find specific photos instantly.
7. Create Stunning Visuals with Canva
Need to design social media posts, invitations, or presentations? Canva makes graphic design easy with ready-to-use templates. You don’t need any design experience—just pick a template, drop in your content, and Canva’s AI will suggest colours and layouts that look polished.
Whether you’re working on a project for work or just want to make a birthday card, Canva has tools to help you create something that looks like it took way more effort than it actually did!
Tool Link:
Quick Tips:
- Start with templates based on what you’re making (e.g., “Instagram post” or “poster”) for ideas on layout and style.
- Use Canva’s resize feature to adapt your design for multiple platforms, saving you tons of time if you’re posting on social media.
- Check out Canva’s free elements like icons, stock photos, and fonts to add unique touches to your designs.
8. Plan Healthy Meals and Track Nutrition with MyFitnessPal
Keeping up with healthy eating can be tricky when you’re juggling work, family, and social life. MyFitnessPal helps by tracking your meals, exercise, and even water intake. Just log what you eat, and MyFitnessPal breaks down your nutrients, helping you see what you’re doing well and where you could use a little improvement.
Whether you’re looking to maintain, gain, or lose weight, this app adjusts suggestions based on your goals, making it easy to fit healthy habits into your lifestyle.
Tool Link:
Quick Tips:
- Log meals right after eating to keep track without it feeling like a chore.
- Use MyFitnessPal’s barcode scanner to log foods instantly and get accurate nutritional info.
- Review your weekly nutrition breakdown to see trends and adjust—small tweaks add up over time.
9. Stay Updated on News and Trends with Feedly
If keeping up with industry news or global trends is part of your routine, Feedly can be a game-changer. This AI-powered app organises articles and blog posts into a personalised feed, helping you stay informed without the endless scrolling. It’s ideal for professionals across Asia who want a quick, organised way to catch up on tech, business, or even local events.
Tool Link:
Quick Tips:
- Set up feeds based on specific interests, like “Asia tech news” or “digital marketing,” so you only see the most relevant articles.
- Use Feedly’s ‘Read Later’ feature to save longer reads for a commute or break.
- Follow industry leaders or popular publications within Feedly to get curated insights straight from the source.
10. Make Smarter Shopping Decisions with ShopSavvy
If you’re a frequent shopper, ShopSavvy can help you find the best deals by comparing prices across different retailers. Just scan a product barcode, and ShopSavvy shows you prices from nearby stores or online platforms. It’s great for spotting deals or deciding if it’s worth buying locally or online.
Tool Link:
Quick Tips:
- Use ShopSavvy to compare prices before buying electronics, clothing, or big-ticket items.
- Check for coupons or deals within the app to potentially save even more on your purchase.
- Enable location settings to get alerts on deals nearby while you’re out shopping.
11. Manage Daily Commutes and Travel with Citymapper
For those navigating large cities or travelling frequently in Asia, Citymapper is a fantastic app that simplifies commutes. It offers AI-driven route planning that combines buses, trains, subways, and walking options, so you can find the quickest or cheapest way to get around. It’s especially helpful in cities with extensive public transport systems like Tokyo, Singapore, or Hong Kong.
Tool Link:
Quick Tips:
- Save favourite routes to quickly access your usual commute times and updates.
- Enable push notifications to get live updates on delays or alternative routes during your journey.
- Use Citymapper’s “Nearby” feature to find transit stops, bikes, or scooters near you for a last-minute commute option.
12. Create Fun and Unique Photo Edits with Snapseed
If you enjoy capturing memories or exploring Asia’s scenic spots, Snapseed is a fantastic app to enhance your photos. Created by Google, Snapseed offers a range of AI-powered editing tools that make your images look professional with just a few taps. You can adjust lighting, add filters, blur backgrounds, and even remove unwanted objects from the photo—all from your phone.
Tool Link:
Quick Tips:
- Use the “Selective” tool to adjust brightness or contrast in specific parts of the photo, which is great for enhancing details without changing the whole image.
- Experiment with the “Lens Blur” effect for a soft background blur, making your subject stand out—ideal for food photos or portraits.
- Try the “Healing” tool to remove small distractions, like a stray object in the background, to keep the focus on your subject.
Small Steps, Big Wins in 2025
Start with one or two of these tools, and see how they fit into your routine. Each one offers small, simple improvements that can make a big difference over time. So pick a tool, set a small goal, and start exploring how AI can make life just that bit easier in 2025.
Here’s to a smooth, productive year!
Join the Conversation:
What AI tools have you found most helpful in your daily life? Share your experiences and tips with our community below! Don’t forget to subscribe for updates on AI and AGI developments here.
You may also enjoy our AI Unleashed series, which offers a hands on comparison and overview of the most popular AI apps:
- AI Unleashed: Discover the Power of ChatGPT
- AI Unleashed: Discover the Power of Claude AI
- AI Unleashed: Discover the Power of Midjourney AI
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Business
Can You Spot AI-Generated Content? Recognising Patterns and Making Your Content Sound More Human
Uncover the secrets of spotting AI-generated content. Learn strategies to keep your content fresh and engaging.
Published
3 months agoon
November 6, 2024By
AIinAsia
TL;DR
- Spotting AI-generated content can be particularly straightforward when you know the common patterns to look for.
- AI-generated content often relies on repetitive, formulaic phrases, making it easy to identify.
- Buzzwords and filler language reduce engagement and can make content feel impersonal.
- Using too many transitional and generic statements dilutes authenticity and trust.
Customising content with specific examples and avoiding overused phrases creates stronger connections.
Can You sSpot AI-generated Content?
Artificial intelligence is reshaping content creation, offering speed and scale but occasionally at the cost of authenticity. Recognising common AI language patterns is becoming essential, as formulaic phrases can make text sound generic. In this article, we’ll explore how to spot these patterns and share strategies to keep content fresh and engaging, giving it a truly human touch.
Why Recognising AI-Sounding Language Matters
For professionals in writing, marketing, and strategy, understanding these language patterns can transform how they engage audiences. The issue isn’t with AI itself but with how certain language choices create a “default” AI tone. This often gives readers a sense of being spoken at rather than being spoken to, which can erode connection and reduce engagement.
Identifying AI language Through Recognisable Patterns
AI writing tools often streamline content creation with structured language, yet this leads to certain words, phrases, and sentences that feel familiar—and not always in a good way. Here’s a breakdown of some of the most recognisable phrases and suggestions for making content more genuine.
1. Overused Buzzwords and Phrases
AI-generated content is often littered with impressive-sounding industry buzzwords that lack substance and sound repetitive. These include:
- “Revolutionise,” “Transform,” or “Next-generation”
- “Cutting-edge” or “State-of-the-art”
- “Leverage” and “Optimise”
- “Game-changing”
Such words aim to be impactful but often feel empty. Replacing them with specific, concrete language improves readability and credibility, avoiding the impression of a polished but hollow message.
2. Vague or Redundant Expressions
Some AI phrases aim to create flow but can feel redundant and overly polished, including:
- “Ultimately,” “All in all”
- “It’s important to note”
- “It is worth mentioning”
These expressions often pad out content without adding value, making readers feel as though they’re getting “filler” instead of real insight. Keeping sentences lean and purposeful can significantly improve the reader experience.
3. Overly Polished Transitional Phrases
AI tools often rely on polished transitional phrases, which link ideas but can feel formulaic. Phrases like:
- “Consequently,” “Furthermore,” and “Additionally”
are useful in moderation but can quickly make content sound mechanical. Instead, try using informal links or even questions to guide readers naturally through ideas, enhancing engagement and making content flow more naturally.
4. Generic Sentence Starters
AI-generated content often begins sentences with broad statements that feel detached. Examples include:
- “Many people believe…”
- “There are many ways…”
- “It is widely known that…”
These vague openers risk losing the reader’s attention. Human writers typically offer specific insights or intriguing details from the start, which readers find more engaging.
5. Impersonal General Statements
AI often uses broad phrases to create context but can come off as detached and impersonal. These include:
- “Some would argue…”
- “From a broader perspective…”
- “It has been observed that…”
Personalising content with unique insights or actionable information creates a stronger sense of connection with the audience, keeping readers interested and engaged.
6. Repetitive Explanations
AI tends to repeat phrases to simplify content, but it often feels redundant. Examples include:
- “To put it simply…”
- “This can be broken down into…”
- “What this means is…”
These phrases become repetitive quickly, losing their intended clarifying effect. Instead, using precise language and avoiding unnecessary repetition ensures content stays engaging and valuable.
7. Common AI Phrasing in Descriptions or Analyses
When explaining ideas, AI often sticks to predictable phrases that sound clinical. These include:
- “This has led to an increase in…”
- “The primary benefit of this approach is…”
- “There are several factors to consider”
Human writers can create more engaging analysis by using fresh phrasing or offering new perspectives on familiar topics.
8. Filler Language and Informational Add-Ons
AI-generated text often includes filler language that, while aiming to create interest, tends to dilute the message:
- “An interesting fact is…”
- “Did you know that…”
- “One thing to consider is…”
Readers value conciseness and relevance, so cutting filler phrases helps keep the focus on meaningful content that adds real value.
What Happens When You Use Words and Phrases Like This Already?
Using these patterns can have a noticeable impact on content effectiveness, sometimes negatively influencing reader perception, trust, and engagement.
1. Reduced Reader Engagement
Buzzwords and vague phrases may catch initial interest but can lead to disengagement. If content seems to lack depth, readers may stop reading before reaching the main message.
2. Loss of Trust and Authenticity
Readers value authenticity, and over-relying on generic phrases can make content feel detached or even inauthentic. This perceived lack of connection can lower reader trust and lessen the impact of your message.
3. Diluted Brand Voice
Every brand has a unique voice, and AI-sounding language can drown it out, creating a message that feels like everyone else’s. Readers connect more deeply with distinctive, authentic voices that are not simply repeating industry-standard language.
4. Reduced SEO and Long-Term Impact
As search engines evolve, they prioritise content demonstrating “expertise, authoritativeness, and trustworthiness.” Formulaic language risks sounding less credible, which can reduce ranking effectiveness over time. Search engines reward high-quality, engaging content, and AI-sounding text can struggle to meet these standards.
Crafting Authentic, Human-Centred Content
Identifying and avoiding these common phrases lets brands and professionals focus on what matters—connecting with their audience through authenticity, relevance, and value. Here’s how to avoid the pitfalls of AI-sounding content:
Prioritise Specificity
Replacing generalities with examples or data points boosts credibility. Instead of “Data-driven insights drive growth,” say, “Brands using consumer-focused insights have seen a 30% boost in engagement.”
Vary Sentence Structure
AI often produces repetitive structures, making content feel monotonous. Varying sentence length and style keeps readers interested, creating a rhythm that feels human.
Limit Transitional Phrases
Instead of stock transitions, experiment with questions or informal links to create natural flow, allowing ideas to connect without sounding forced.
Add Personal or Unique Insights
Adding original insights can elevate writing, making it relatable and distinct. Readers value authenticity, so expressing a unique perspective or anecdote adds value and fosters connection.
The Role of SEO in Human-Centred Writing
While AI-generated content may rely on keywords for SEO, a balanced approach keeps content engaging without compromising readability:
- Relevance: Focus keywords on the reader’s search intent and integrate them naturally into the content flow.
- Keyword Variation: Human writers can use keyword variations to avoid repetition, maintaining relevance while keeping the text fresh.
- SEO in Headings: Using keywords naturally in descriptive headings improves readability and search ranking.
Final Thoughts
As AI technology advances, understanding language patterns helps professionals humanise content, avoid formulaic language, and keep audiences engaged. Recognising these patterns can guide content creators in connecting with readers in a memorable, relatable way.
Join the Conversation
Can you spot when a piece of content was generated by AI? What phrases make you immediately suspicious? Share your thoughts and join the discussion on how we can make content more human! And don’t forget to subscribe for updates on AI and AGI developments!
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