TL;DR:
- Digital Twins, advanced AI models, are transforming customer experience (CX) by automating mundane tasks and addressing frequent customer issues.
- Sprinklr, a social media management company, has launched Digital Twins to improve brands’ CX, with the technology expected to become the ‘front of your brand’.
- Microsoft’s Work Trend Index reveals the rise of power AI users who leverage AI to improve productivity and creativity.
The Calm Before the AI Storm: Introducing Digital Twins
As we eagerly await major AI announcements from tech giants like OpenAI, Google, and Microsoft, let’s delve into a growing trend in the AI world: Digital Twins in Asia. These AI models are not your ordinary chatbots; they are digital replicas of real-world systems, processes, or products.
Digital Twins: The Game Changer in Customer Experience
Sprinklr, a social media management company, has launched Digital Twins to revolutionise customer experience. Ragy Thomas, Sprinklr’s CEO, explains that these Digital Twins are more autonomous and intelligent than traditional chatbots, capable of handling multiple tasks across various channels.
The Magic of Digital Twins
Thomas emphasises that Digital Twins are not designed to replace human agents but to tackle mundane tasks and address common customer issues. He envisions Digital Twins becoming the ‘front of your brand’, meaning they could be the first point of contact for customers.
AI in the Workplace: The Rise of Power Users
According to Microsoft’s fourth annual Work Trend Index, power AI users are leveraging AI several times a week to improve productivity, creativity, and focus. This trend is expected to continue as AI becomes more integrated into our daily lives.
Digital Twins: What’s Next?
As AI continues to evolve, Digital Twins are set to play a significant role in transforming customer experience in Asia. With their ability to automate tasks and provide personalised customer service, Digital Twins could be the key to unlocking the next level of CX.
What do you think about the rise of Digital Twins in customer experience? Have you interacted with one yet? Share your thoughts and experiences below. Don’t forget to subscribe for updates on AI and AGI developments.
