Consumers overwhelmingly accept AI-generated videos, seeing them as innovative and authentic.,Brands must transparently disclose their use of AI to enhance trust.,High-quality, personalised content blending AI with human creativity is critical for engagement.
How Brands In Asia Can Navigate Trust, Transparency, and Creativity Through AI-generated Video Content
The AI video landscape: a quick snapshot
Seven essential insights brands need to know from the 2025 AI Sentiment Report:
- Audiences are comfortable with AI-generated videos
90.9% have no issue with brands using AI-generated videos.,Words like "innovative," "modern," and "efficient" regularly cropped up, reflecting a positive shift in consumer sentiment.
- AI enhances authenticity and creativity (yes, really!)
89.1% said AI doesn’t negatively impact brand perception.,62.8% agree AI-generated videos enhance brand creativity and storytelling.,Smaller brands now have a chance to compete creatively with big-budget campaigns, levelling the playing field significantly.
- Transparency isn’t optional
75.6% consider transparency about AI usage essential.,Audiences prefer clear labels/icons (59.4%), descriptions (25.5%), or social hashtags (13.7%) to indicate AI-generated content.
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- Human creativity still matters—a lot
A striking 85.5% of respondents react positively when human involvement complements AI-produced videos.,Brands that blend AI efficiency with human touch achieve stronger engagement and mitigate authenticity concerns. For more on this topic, see our article on When AI Slop Needs a Human Polish.
- Quality directly impacts trust
Over half (54.2%) say high-quality AI videos increase brand trust.,Conversely, poor-quality videos quickly erode consumer confidence (10.3% lose trust). This concern is echoed in broader discussions about Southeast Asia's AI Trust Deficit.
- Social media leads, but don’t neglect other platforms
Social media tops the list (69.4%) for consumer comfort with AI-generated videos.,Tutorials (31.1%), product demos (30.4%), and even customer support (27.3%) show AI video's remarkable versatility. For insights into creating engaging visuals, read our Beginner's Guide to Using Sora AI Video.
- Personalised content drives deeper engagement
52.2% engage more with high-quality videos, while 25.1% prefer personalised content.,This highlights the need for strategic targeting and tailored storytelling for Asian consumers, who value relevance highly. This trend is also evident in how companies like Meta use AI Chat for Ad Targeting.
Actionable roadmap for Asian brands: combining AI with authenticity
Prioritise transparency: Clearly label AI-generated content using recognisable icons or descriptions. Consumers value openness—so shout it loud and clear.,Invest in quality: Use advanced AI video tools to produce professional, lifelike, and compelling content. Your audience expects—and rewards—excellence.,Blend AI and human creativity: Don’t rely on AI alone. Human storytelling enriches AI-generated content, creating videos that resonate emotionally with viewers.,Choose your channels wisely: Deploy AI videos strategically on social media, tutorials, product demos, and customer interactions. Meet your audience where they feel comfortable engaging.,Personalise, personalise, personalise: Craft targeted messages that reflect your audience’s interests, values, and cultural contexts. Especially in diverse Asian markets, personalised content ensures deeper connections. A report by Accenture highlights the growing importance of personalization in customer experience[^1].
Final thoughts: Is AI the future of video marketing in Asia?
Ready to explore more on AI’s growing role in shaping consumer sentiment in 2025? Keep following AIinASIA for deeper dives and practical insights.
Latest Comments (4)
Interesting insight. While the report highlights AI's potential, I wonder if audiences, especially us Chinese consumers, truly *feel* that authenticity from AI. A polished, AI-generated video might look good, but often, it is the raw, human imperfection that fosters genuine trust and connection, don't you think?
Interesting read. But can AI truly convey that genuine ‘feel’ that builds real customer loyalty, or will it always feel a bit… manufactured, lah?
This is quite an intriguing read, particularly the notion of AI boosting "authenticity." I'm curious, how does the report differentiate between genuine human connection and a highly polished, AI-crafted message that *appears* authentic? It feels like a fine line, especially when aiming for real consumer trust.
This is fascinating, especially here in the Philippines where "authentic" content means so much. Many local businesses, especially the smaller ones, rely heavily on organic, personable approaches. I wonder if AI videos could actually *enhance* that genuine feel, or if it might just come across as too… manufactured? It's a real balancing act, innit?
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