Can AI Videos Really Boost Your Brand’s Authenticity?

TL;DR – What You Need to Know in 30 Seconds

• Consumers overwhelmingly accept AI-generated videos, seeing them as innovative and authentic.
• Brands must transparently disclose their use of AI to enhance trust.
• High-quality, personalised content blending AI with human creativity is critical for engagement.

How Brands In Asia Can Navigate Trust, Transparency, and Creativity Through AI-generated Video Content

Picture this: your favourite brand releases an amazing video campaign that grabs your attention, moves you, and makes you want to share it instantly. Now imagine learning that this compelling video wasn’t crafted by humans alone—it was produced using AI. Would your trust in that brand suddenly plummet, or would you see it as innovative?

The answer might surprise you. A recent global survey of 2,385 consumers has shown a fascinating shift: the majority not only accept but actively embrace AI-generated videos.

Let’s dig into what this means for brands across Asia, and how you can harness AI video to boost creativity, authenticity, and consumer trust.

The AI video landscape: a quick snapshot

Video has become the lifeblood of digital communication. In 2023 alone, over three billion people worldwide engaged with video content, solidifying its role as the content king. Today, 86% of businesses rely on video marketing, and the data tells us why: 90% of consumers confirm that videos significantly influence their purchasing decisions​.

As the appetite for engaging, relevant video content grows, brands face the challenge of creating high-quality videos swiftly and affordably. Enter AI-generated videos—a game-changer that promises efficiency, creativity, and scale. But is the audience on board?

Seven essential insights brands need to know from the 2025 AI Sentiment Report:

1. Audiences are comfortable with AI-generated videos

• 90.9% have no issue with brands using AI-generated videos.
• Words like “innovative,” “modern,” and “efficient” regularly cropped up, reflecting a positive shift in consumer sentiment​.

2. AI enhances authenticity and creativity (yes, really!)

• 89.1% said AI doesn’t negatively impact brand perception.
• 62.8% agree AI-generated videos enhance brand creativity and storytelling.
• Smaller brands now have a chance to compete creatively with big-budget campaigns, levelling the playing field significantly​.

3. Transparency isn’t optional

• 75.6% consider transparency about AI usage essential.
• Audiences prefer clear labels/icons (59.4%), descriptions (25.5%), or social hashtags (13.7%) to indicate AI-generated content​.

4. Human creativity still matters—a lot

• A striking 85.5% of respondents react positively when human involvement complements AI-produced videos.
• Brands that blend AI efficiency with human touch achieve stronger engagement and mitigate authenticity concerns​.

5. Quality directly impacts trust

• Over half (54.2%) say high-quality AI videos increase brand trust.
• Conversely, poor-quality videos quickly erode consumer confidence (10.3% lose trust)​.

6. Social media leads, but don’t neglect other platforms

• Social media tops the list (69.4%) for consumer comfort with AI-generated videos.
• Tutorials (31.1%), product demos (30.4%), and even customer support (27.3%) show AI video’s remarkable versatility​.

7. Personalised content drives deeper engagement

• 52.2% engage more with high-quality videos, while 25.1% prefer personalised content.
• This highlights the need for strategic targeting and tailored storytelling for Asian consumers, who value relevance highly​.

Actionable roadmap for Asian brands: combining AI with authenticity

The path forward is clear for Asian brands aiming to harness AI-generated video effectively:

• Prioritise transparency: Clearly label AI-generated content using recognisable icons or descriptions. Consumers value openness—so shout it loud and clear.
• Invest in quality: Use advanced AI video tools to produce professional, lifelike, and compelling content. Your audience expects—and rewards—excellence.
• Blend AI and human creativity: Don’t rely on AI alone. Human storytelling enriches AI-generated content, creating videos that resonate emotionally with viewers.
• Choose your channels wisely: Deploy AI videos strategically on social media, tutorials, product demos, and customer interactions. Meet your audience where they feel comfortable engaging.
• Personalise, personalise, personalise: Craft targeted messages that reflect your audience’s interests, values, and cultural contexts. Especially in diverse Asian markets, personalised content ensures deeper connections.

Final thoughts: Is AI the future of video marketing in Asia?

Absolutely. AI video isn’t just a flashy tech trend—it’s rapidly becoming essential to effective digital storytelling. Asian brands have an exciting opportunity to lead in this area by balancing innovation with transparency and authenticity.

As AI continues to evolve, expect more immersive, interactive experiences that redefine consumer engagement. Embrace this evolution now, and you’ll set your brand up not just to meet—but exceed—consumer expectations.

Ready to explore more on AI’s growing role in shaping consumer sentiment in 2025?
Keep following AIinASIA for deeper dives and practical insights.

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