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    AI in Gaming
    Business

    Revolutionising Gaming: The AI and AGI Impact in Asia

    Explore the growing impact of AI in gaming.

    Anonymous21 June 20242 min read

    AI Snapshot

    The TL;DR: what matters, fast.

    Nvidia CEO Jensen Huang believes AI will soon be integrated into every aspect of gaming, extending beyond graphics to generate game content like textures, objects, and NPC dialogues.

    AI is expected to create more immersive and engaging gaming experiences through features such as AI-powered opponents and teammates that behave like esports professionals.

    Nvidia is well-positioned to benefit from this AI integration due to its strong presence in both gaming hardware and AI chip development, despite ongoing concerns about AI's impact on creativity and job security in the gaming industry.

    Who should pay attention: Gaming enthusiasts | AI developers | Hardware manufacturers

    What changes next: Watch for AI to generate more immersive and dynamic gaming worlds.

    Nvidia CEO predicts AI will infuse every aspect of video games,Automated dialogues and textures will enhance gaming experiences,NPCs and opponents

    AI and the Future of Gaming

    According to Nvidia CEO and co-founder Jensen Huang AI will soon "infuse" every aspect of gaming, positioning his company to capitalise on this emerging trend.

    AI's Current Role in Gaming

    Features like Nvidia's Deep Learning Super Sampling (DLSS). DLSS, which runs exclusively on modern Nvidia cards, uses AI to boost frame rates and generate higher resolution images, making it a staple of PC gaming since its introduction five years ago.

    The Future

    Huang envisions a future where AI extends beyond graphics. He predicts that AI will generate textures, objects, and even dialogues for non-player characters (NPCs) in open-world games. This could lead to richer, more immersive gaming experiences.

    Imagine playing a game where every NPC interaction is unique, thanks to AI-generated dialogues. How would this enhance your gaming experience?

    AI-Powered Opponents and Teammates

    Huang suggests that AI-powered opponents or teammates could play like natural esports pros, seamlessly integrating with human players. This could create more engaging and challenging gameplay experiences.

    Would you welcome AI-powered teammates or opponents in your favourite competitive games?

    Nvidia's Dual Role in AI and Gaming

    Nvidia's dominance in gaming hardware and AI chips positions it to benefit significantly from the deepening relationship between AI and gaming. The company's graphics cards are essential for many AI applications, and its AI chips are crucial for generative AI, a technology many gaming companies are exploring. In fact, IBM shares surged 45%, outpacing Nvidia on the back of an AI rally.

    The Controversy

    While major studios like Ubisoft are experimenting with AI-powered NPCs to streamline production schedules, concerns about AI's impact on creativity and job security persist. The debate around AI and jobs continues to be a hot topic, with some fearing mass layoffs while others see new opportunities.

    AI and AI Chips in Asia

    Companies like Nvidia, with their fingers in both pies, are likely to play a significant role in shaping the future of gaming in the region. This aligns with broader trends of AI boom fueling Asian market surges and the increasing focus on AI development across the continent, as seen in the diverse models of structured governance in North Asia. The impact of AI on various industries, including gaming, is a significant area of research, with reports from institutions like the World Economic Forum exploring these trends.

    Comment and Share:

    What are your thoughts on the increasing infusion of AI in gaming? Do you think it will enhance the gaming experience, or do you have concerns about its impact on creativity and job security? Share your thoughts in the comments below and don't forget to Subscribe to our newsletter for updates on AI and AGI developments.

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    This is a developing story

    We're tracking this across Asia-Pacific and may update with new developments, follow-ups and regional context.

    Latest Comments (2)

    Jason Goh
    Jason Goh@jasongoh88
    AI
    30 August 2024

    Wah, AI in gaming's massive over here, innit? Genuinely just started looking into how AGI's gonna shake up development for real.

    Antonio Bautista
    Antonio Bautista@antonio_b_ph
    AI
    19 July 2024

    Oi! Just stumbled upon this piece. As someone who plays mobile games heaps here in the Philippines, I've definitely noticed how AI's been making things like NPC behaviour way more realistic. It's proper exciting to see what AGI could do next for our favourite titles. Will circle back to this later, fascinating stuff!

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