AI monetisation is a priority: Despite AI's transformative potential, 71% of CFOs say they're still struggling to make money from it. This challenge is particularly acute as companies grapple with the AI Wave Shifts to Global South and the evolving landscape of AI adoption.
Traditional pricing is outdated: 68% of tech firms find their legacy pricing models don't work for AI-driven economies. This highlights the need for new strategies, especially as we see trends like Why display ad budgets will be cut by 30 % as AI and CTV take centre‑stage. The shift towards AI-powered services demands a re-evaluation of how value is created and captured.
Boardrooms are getting serious: AI monetisation is now a formal boardroom priority, but the tools to track usage and profitability remain limited. This lack of clear metrics makes it difficult to assess the true ROI of AI investments, a concern echoed in discussions about executives treading carefully on generative AI adoption. According to a report by Accenture, only 12% of companies are effectively scaling AI across their business, indicating a significant gap between ambition and execution Accenture Pulse of Change: 2024 AI Readiness Report.
Global Bean Counters are Struggling to Unlock AI Monetisation, and That’s a Huge Issue
Latest Comments (5)
Given the hype, how long do CFOs reckon it'll take before AI ROI becomes a clear-cut business case?
This resonates. I’ve seen companies here in China pour significant capital into AI initiatives, only to find the ROI elusive. It’s like buying a fancy new tool only to realise you haven’t quite figured out how to use it for anything beyond basic tasks. The strategizing before deployment feels like a missing piece for many.
Spot on! Here in India, many companies are still figuring out the actual *returns* on their hefty AI investments. It's a real conundrum.
This article really hits home, reminds me of how my company's tried implementing AI. We've spent a fair bit, hired consultants, but still waiting for those tangible returns. It’s a proper head-scratcher, innit? Everyone talks a good game about AI potential, but the actual payoff is still a bit hazy for us.
This is an interesting read. It makes me wonder, given the *balikbayan* mindset of investing for the long haul, are CFOs perhaps too focused on short-term ROI for AI when its true value might be a more sustained, gradual uplift, a bit like the slow burn of a good tinola?
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