AI monetisation is a priority: Despite AI's transformative potential, 71% of CFOs say they're still struggling to make money from it. This challenge is particularly acute as companies grapple with the AI Wave Shifts to Global South and the evolving landscape of AI adoption.
Traditional pricing is outdated: 68% of tech firms find their legacy pricing models don't work for AI-driven economies. This highlights the need for new strategies, especially as we see trends like Why display ad budgets will be cut by 30 % as AI and CTV take centre‑stage. The shift towards AI-powered services demands a re-evaluation of how value is created and captured.
Boardrooms are getting serious: AI monetisation is now a formal boardroom priority, but the tools to track usage and profitability remain limited. This lack of clear metrics makes it difficult to assess the true ROI of AI investments, a concern echoed in discussions about executives treading carefully on generative AI adoption. According to a report by Accenture, only 12% of companies are effectively scaling AI across their business, indicating a significant gap between ambition and execution Accenture Pulse of Change: 2024 AI Readiness Report.
Global Bean Counters are Struggling to Unlock AI Monetisation, and That’s a Huge Issue