ChatGPT Just Quietly Released "Memory with Search" - Here's What You Need to Know
ChatGPT’s new "Memory with Search" rewrites your prompts using saved memories for more personalised search results. Memory includes your saved preferences and chat history, and is still rolling out across users. Brands must prepare for AI-driven personalisation, as user-specific search results could impact visibility and SEO.
ChatGPT Just Quietly Released "Memory with Search" – Here's What You Need to Know
What is "Memory with Search"?
"When ChatGPT rewrites your prompt into a search query, it may also leverage relevant information from memories to make the query better and more useful."Tweet
What Exactly is ChatGPT Memory?
Saved Memories: Details you explicitly ask ChatGPT to remember (e.g., your preferences, interests, facts about yourself). Chat History Insights: Information ChatGPT infers from your past conversations to improve future interactions.
Why Should You Care?
Visibility: If AI tailors search results based on individual memories, will your brand still be visible to the right people? For more on how AI is changing online visibility, read about designing SEO for Google's AI Overviews era. Context: Content and SEO strategies may need to adapt to more personalised, nuanced queries. This shift highlights the importance of understanding how people really use AI in 2025. Opportunities: Brands that better align with personal preferences (and can anticipate AI memory-driven prompts) may find new ways to connect with customers. This is particularly relevant given the rise of agentic AI and its potential to reshape digital interactions.
Can You Opt Out of Memory?
Go to Settings → Personalization → Memory,Turn off the Reference saved memories slider.
Final Thoughts
What do YOU think?
If AI starts remembering everything about you to shape what you see — who’s really in control of your search results? Let us know in the comments below. The concept of ChatGPT's 'Buy It' Button already hints at how AI could quietly rewrite online shopping experiences.
Latest Comments (3)
Interesting development, indeed. While everyone's excited about personalisation, I'm thinking about the data footprint. How do we ensure this 'memory' doesn't become a privacy headache down the line? It's a powerful tool, for sure, but the ethical implications around persistent user data in search still feel a bit hazy, a *bit* like a new-fangled *jugaad* that might have unseen consequences.
Wow, 'Memory with Search' – this is an interesting twist, isn't it? It feels like another step towards that seamless, almost prescient tech experience everyone's been talking about. For us here in the Philippines, where digital adoption is sky-high and we’re always looking for ways to make things more efficient, personalised search could be a real game changer. Think about it: no more re-explaining context every time you look something up, especially for niche local info or even just our favourite *ulam* recipes. My only *concern* is the data privacy aspect. While convenience is nice, I wonder how much memory is too much memory for an AI to have on us. It’s a bit like a well-meaning but overly attentive friend, isn't it? Still, the potential for brands to really connect with users is huge. This could definitely shake up how we interact with information online.
Interesting, but is more "personalised" search always better? Sometimes a fresh perspective without past baggage is what we actually need.
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