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Asia Leads the Way: Generative AI Revolution in Full Swing
Asia Pacific brands are at the forefront of generative AI adoption, leading the way in digital transformation and innovation.
Published
3 months agoon
By
AIinAsia
TL;DR:
- 65% of Asia Pacific and Japan (APJ) brands have implemented AI solutions, surpassing the US and Europe.
- Executives and practitioners have differing views on generative AI rollout success.
- Brands are investing in AI leadership roles, upskilling, and data management to support AI adoption.
The Rise of Generative AI in Asia Pacific
Artificial Intelligence (AI) is changing the world, and Asia Pacific is leading the charge. According to Adobe’s Digital Trends 2024 Asia Pacific and Japan (APJ) report, almost two in three (65%) APJ brands have implemented full or initial AI solutions and pilots. This puts them ahead of their peers in the US (61%) and Europe (55%). Within the APJ region, deployment is highest in Japan (82%), followed by India and Asia (both 72%).
The Disconnect Between Executives and Practitioners
While executives are confident their generative AI rollouts are advancing as planned, many day-to-day users hold a different view. Across APJ, just 4% of executives say their organization doesn’t have a formal generative AI adoption strategy, which rises substantially among practitioners. The gap is widest in Japan, where 4% of executives concede there is no formal strategy compared to 37% of practitioners.
Duncan Egan, Vice President, Digital Experience Marketing Asia Pacific and Japan, Adobe, explains the disconnect:
“For some senior executives, adoption can be as simple as signing a vendor contract, while practitioners are likely better acquainted with the realities of having the right data, tools, and training,” said Egan. “However, we expect this disconnect to narrow in 2024, with brands poised to strengthen organizational readiness for generative AI deployment.”
Generative AI: The Key to Growth in 2024
The report adds that among APJ brands, generative AI integration is the digital initiative most likely to support growth in 2024. As a result, most brands are developing guidelines for responsible use of AI (73%) and aligning a comprehensive AI roadmap with broader business goals (71%).
“Generative AI offers a clearer path to unify data, predict customer needs, and deliver more relevant and time-critical content,” said Egan. “However, the study shows that despite widespread adoption intentions, only some brands are recalibrating to seize these benefits, putting them ahead in the race for consumer loyalty, conversion, and trust.”
Organizational Changes for AI Adoption
Brands anticipate significant changes to operating models and organizational structures to support generative AI adoption. Across APJ, the majority intend to reorganize teams and functions to accommodate AI usage, which is highest in Asia (80%) and India (74%).
Plans to introduce AI leadership roles are also highest in these regions (India at 78% and Asia at 73%). Executives are also prioritizing initiatives to help employees upskill and provide clear guardrails for using generative AI. The top-rated is advanced AI skills training for key staff (47%), followed by policies for ethical and secure generative AI usage (45%).
Over two-thirds of APJ brands also believe that generative AI will transform data analytics and management more than any other part of the organization. They also recognize that data capabilities and governance are a cornerstone capability, with most planning to increase investment in customer data management in 2024. Within APJ, this is highest in India (75%).
The Future of AI in Asia Pacific
Simon Dale, Vice President of Asia at Adobe, highlights the region’s commitment to AI:
“Asia-Pacific and Japan are at the forefront of generative AI adoption, with brands recognizing its transformative potential across their organizations. We’re seeing a strong commitment to restructuring functions and teams, introducing AI leadership roles, and prioritizing employee upskilling to fully harness the power of this technology,” said Dale.
“There is also a clear understanding among businesses that generative AI adoption goes hand in hand with matching data capabilities and responsible governance. We anticipate an increase in investments in these areas that will drive innovation and transformation across the region.”
The Path Forward
As Asia Pacific brands continue to lead the way in generative AI adoption, they are setting a global standard for innovation and transformation. By investing in AI leadership, upskilling employees, and enhancing data capabilities, these brands are positioning themselves for long-term success. To understand the impact of AI on daily life, it’s important to explore how it is already integrated into our routines.
The Path Forward
As Asia Pacific brands continue to lead the way in generative AI adoption, they are setting a global standard for innovation and transformation. By investing in AI leadership, upskilling employees, and enhancing data capabilities, these brands are positioning themselves for long-term success.
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How do you see generative AI transforming your industry in the next five years? Share your thoughts and experiences below, and don’t forget to subscribe to learn about AI and AGI developments.
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Adrian’s Arena: AI and the Global Shift – What Trump’s 2024 Victory Means for AI in Asia
With Trump’s 2024 re-election, Asian nations might push for self-reliant AI ecosystems, regional partnerships, and stronger privacy standards.
Published
22 hours agoon
November 6, 2024
TL;DR
- Donald Trump’s 2024 presidential win could reshape AI development in Asia by prompting self-reliant AI ecosystems, more regional partnerships, and increased privacy standards.
- Asian nations may accelerate AI innovation and talent development to reduce reliance on U.S. tech, particularly as they anticipate shifts due to this result.
- Asian companies are positioned to thrive, offering privacy-compliant, localised AI insights that align with Asia’s unique market dynamics during this new Trump era.
What now for AI?
The re-election of Donald Trump to the U.S. presidency is sure to have profound global impacts, particularly in areas like artificial intelligence (AI). In Asia, where AI adoption is already soaring, Trump’s approach to foreign policy, technology, and economic partnerships may drive significant shifts in both public and private AI ventures. This focus includes Donald Trump’s 2024 election win and subsequent implications on AI in various sectors.
This article explores how the changing political landscape could reshape AI in Asia and how businesses are poised to navigate and leverage these shifts.
AI Regulation and Innovation: A Push for Autonomy
Trump’s leadership may spur a greater focus on AI autonomy in Asia, encouraging countries to develop homegrown AI solutions across various industries. For example, healthcare data analytics in Singapore, fintech solutions in India, and consumer insights platforms in Japan could see accelerated development as these nations prioritise self-reliance.
Several companies in Asia are well-positioned to contribute, offering privacy-compliant AI insights that help brands tailor messaging without relying on U.S.-based tech giants.
Trade Policies and Tech Partnerships: Redrawing Lines
With Trump’s trade policies likely to maintain a “protectionist” edge, tech partnerships across the Pacific may become more complex, leading Asia’s leading economies to bolster regional AI collaborations. This may foster tighter partnerships within Asia, where companies can provide high-impact AI solutions tailored to local consumer behaviours and trends.
Research Funding and Education: A New Wave of Asian Talent
The expected restrictions on U.S. visas for Asian students and researchers could spark a wave of investment in AI education and talent retention across Asia. AI companeis can support this talent surge by offering real-world, Asia-specific AI applications, from data analytics to customer insights and digital advertising.
Practical programs in Asia, especially in Singapore —offer hands-on AI training—equip professionals with critical skills for driving regional innovation, positioning Asia as a powerhouse for AI expertise.
AI-Powered Defense and Cybersecurity: Strengthening Regional Security
As Asian nations fortify their defences in response to Trump’s renewed focus on military alliances, AI-driven cybersecurity solutions are expected to see considerable growth. AI companies in Asia are poised to address emerging threats with precision and speed.
For instance, Asian technology could support national cybersecurity initiatives by identifying threat patterns in real-time across public data sources, providing governments and enterprises with actionable insights for safeguarding critical infrastructure.
Privacy and Data Ownership: Asia’s Standards vs. the U.S. Approach
Asia’s data governance standards are set to diverge further from those in the U.S., especially with Trump’s preference for lighter tech regulation. This shift aligns with ad tech’s approach to delivering privacy-compliant audience insights, offering Asia-based companies a way to engage their customers effectively without compromising data security.
Impact on the AI Talent Pipeline: Challenges and Opportunities
Trump’s immigration policies could impact the AI talent pipeline to the U.S., pushing many skilled AI professionals to remain in Asia. Companies can leverage this shift by tapping into local AI talent for projects that require regional expertise, particularly in the Donald Trump 2024 election AI context.
By prioritising local talent, companies can ensure that solutions align with Asia’s unique market demands, from local consumer insights to culturally resonant AI-driven advertising.
As a result, Asian companies and their partners can benefit from deeper market understanding, making their campaigns more impactful across Asia.
A Shift Towards Pan-Asian AI Standards
With Trump’s policies creating a potential divide in AI development approaches, Asian countries may push for unified AI standards within the region. By aligning AI governance across economies, Asia could build a formidable framework that encourages innovation while ensuring ethical usage and robust privacy protections.
Countries like Japan, South Korea, and Singapore are already leaders in setting high AI standards, and an Asia-wide approach could help establish a distinctive identity in the global AI community.
This alignment would also reduce friction for companies operating across multiple Asian markets, fostering an interconnected ecosystem that accelerates growth and adaptability.
The Rise of Localised AI Applications
As trade and regulatory landscapes shift, there’s an increased incentive for Asian companies to design AI solutions that cater to local languages, cultural nuances, and consumer behaviours. Localisation has always been a critical factor for success in Asia, and AI is no exception.
From natural language processing that understands regional dialects to AI-driven marketing insights that resonate with unique consumer mindsets, tailored AI applications could see a significant boost.
This emphasis on localisation not only enhances user experience but also ensures that AI remains relevant and effective in each unique market across the continent
Conclusion: A New Era for AI in Asia
The Trump presidency may catalyse a new chapter for AI in Asia. As Asian nations brace for potential shifts in trade and technology policies, they are well-positioned to accelerate regional AI innovation, self-sufficiency, and collaboration.
By investing in local talent, fostering privacy-compliant solutions, and collaborating across the region, companies like SQREEM are driving Asia’s transformation into a global AI powerhouse.
While the future may be uncertain under a second new era of Trump, we know at least it won’t be boring for the AI industry!
Join the Conversation
As AI in Asia surges towards autonomy and privacy-first innovation, will Trump’s policies drive the region to outperform the U.S. in tech advancements? Or are we on the cusp of a global AI divide? Please share your thoughts and don’t forget to subscribe for updates on AI and AGI developments.
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- Read more about Trump’s impact on AI at our good friends The Diplomat
Author
-
Adrian is an AI, marketing, and technology strategist based in Asia, with over 25 years of experience in the region. Originally from the UK, he has worked with some of the world’s largest tech companies and successfully built and sold several tech businesses. Currently, Adrian leads commercial strategy and negotiations at one of ASEAN’s largest AI companies. Driven by a passion to empower startups and small businesses, he dedicates his spare time to helping them boost performance and efficiency by embracing AI tools. His expertise spans growth and strategy, sales and marketing, go-to-market strategy, AI integration, startup mentoring, and investments. View all posts
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Protect Your Writing from AI Bots: A Simple Guide
This article explains how to protect your writing from AI bots using the robots.txt file, and discusses the copyright issues surrounding AI models.
Published
2 days agoon
November 5, 2024By
AIinAsia
TL;DR:
- AI models like ChatGPT use vast amounts of text, often without permission.
- The New York Times has sued OpenAI for copyright infringement.
- You can protect your writing by editing your robots.txt file.
The Rise of AI and Its Hunger for Words
Artificial Intelligence (AI) is transforming the world, but it comes with challenges. AI models like ChatGPT require enormous amounts of text to train. For instance, the first version of ChatGPT was trained on about 300 billion words. That’s equivalent to writing a thousand words a day for over 800,000 years!
But where does all this text come from? Often, it’s scraped from the internet without permission, raising serious copyright concerns.
The Case of The New York Times vs. OpenAI
In a high-profile case, The New York Times sued OpenAI, the company behind ChatGPT, for copyright infringement. The lawsuit alleges that OpenAI scraped millions of articles from The New York Times and used them to train its AI models. Sometimes, these models even reproduce chunks of text verbatim.
“OpenAI made three hundred million in August and expects to hit $3.7 billion this year.” – The New York Times
This raises a crucial question: How would you feel if AI models were using your writing without permission?
The Looming Content Crisis
AI companies face a potential content crisis. A study by Epoch AI suggests that AI models could run out of human-generated content as early as 2026. This could lead to stagnation, as AI models need fresh content to keep improving.
“The AI field might face challenges in maintaining its current pace of progress once it drains the reserves of human-generated writing.” – Tamay Besiroglu, author of the Epoch AI study
Protecting Your Writing: The robots.txt File
So, how can you protect your writing? The solution lies in a simple text file called robots.txt. This file tells robots (including AI bots) what they can and can’t access on your website.
Here’s how it works:
- User-agent: This is the name of the robot. For example, ‘GPTBot’ for ChatGPT.
- Disallow: This means ‘no’.
- The slash (/): This means the whole website or account.
So, if you want to block ChatGPT from accessing your writing, you would add this to your robots.txt file:
User-agent: GPTBot
Disallow: /
How to Edit Your robots.txt File
If you have your own website, you can edit the robots.txt file to block AI bots.
Here’s how:
- Using the Yoast SEO plugin: Go to Yoast > Tools > File Editor.
- Using FTP access: The robots.txt file is in the root directory.
- Using the WP Robots Txt plugin: This is a simple, non-technical solution. Just go to Plugins > Add New, then type in ‘WP Robots Txt’ and click install.
Once you’re in the robots.txt file, copy and paste the following to block common AI bots:
User-agent: GPTBot
Disallow: /
User-agent: ChatGPT-User
Disallow: /
User-agent: Google-Extended
Disallow: /
User-agent: Omgilibot
Disallow: /
User-agent: ClaudeBot
Disallow: /
User-agent: Claude-Web
Disallow: /
The Common Crawl Dilemma
Common Crawl is a non-profit organisation that creates a copy of the internet for research and analysis. Unfortunately, OpenAI used Common Crawl data to train its AI models. If you want to block Common Crawl, add this to your robots.txt file:
User-agent: CCBot
Disallow: /
The Future of AI and Copyright Law
The future of AI and copyright law is uncertain. Until the laws change, the best way to protect your writing is to block AI bots using the robots.txt file.
“Until they change copyright laws and intellectual property laws and give the rights to he with the most money — your words are yours.”
Comment and Share:
How do you feel about AI models using your writing without permission? Have you checked your robots.txt file? Share your thoughts and experiences below. And don’t forget to subscribe for updates on AI and AGI developments!
- You may also like:
- NYT vs OpenAI copyright lawsuit is like Hollywood’s early fight against VCRs
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- To learn more about robots.txt files, tap here.
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AI at the Polls: Is Technology Steering the 2024 US Election?
As Americans cast their votes tomorrow, artificial intelligence will play a quiet but powerful role behind the scenes.
Published
3 days agoon
November 4, 2024By
AIinAsia
TL;DR:
- Campaign ads, social media feeds, and even “news” popping up in swing states are being shaped by AI’s invisible hand
- Campaigns in 2024 aren’t just reaching voters; they’re diving deep into our digital footprints
- AI brings campaigns closer to voters, it also makes it easier than ever to spread misinformation
A New Political Battleground—Inside the AI-Powered Election
As Americans cast their votes tomorrow, artificial intelligence will play a quiet but powerful role behind the scenes. Campaign ads, social media feeds, and even “news” popping up in swing states are being shaped by AI’s invisible hand. This isn’t just the next step in election tech; it’s a dramatic leap that could change the game forever. Is AI enhancing democracy, or are we giving it the keys to the whole democratic car?
1. Supercharging Campaigns: Microtargeting to the Extreme
Let’s face it—if you feel like your social media feeds are eerily personal, that’s not a coincidence. Campaigns in 2024 aren’t just reaching voters; they’re diving deep into our digital footprints to send messages so tailored they feel like personal letters. Thanks to AI, campaigns can slice the electorate into precise segments, tapping into anxieties, interests, and even specific local issues.
In battleground states like Arizona and Pennsylvania, this tech-driven targeting reaches a fever pitch. AI sifts through oceans of data—social media interactions, browsing habits, even purchase history—to craft ads that connect directly with you, personally.
“Campaigns are increasingly leveraging sophisticated machine learning algorithms to analyse vast quantities of voter data, refining their strategies with pinpoint accuracy,” notes MIT Technology Review (source).
With AI knowing so much, it raises an interesting (if slightly chilling) question: where’s the line between effective campaigning and outright manipulation?
2. The Double-Edged Sword: AI, Deepfakes, and Digital Misinformation
Here’s the darker side. While AI brings campaigns closer to voters, it also makes it easier than ever to spread misinformation. AI-generated deepfakes—fake videos that look so real you wouldn’t know they’re fake—have added a surreal twist to this election. Imagine seeing a video of a candidate saying something outrageous… and then realising it never actually happened.
“Deepfakes have made the spread of disinformation much easier and more convincing, raising concerns about the future of truth in politics,” the Brookings Institution warns (source).
AI’s power to create convincing fakes isn’t just a technical marvel; it’s a fundamental threat to truth in politics. Without strict regulations or ways to fact-check in real-time, we’re left wondering how many people will cast their vote based on a lie.
3. Predictive Polling: AI, Sentiment Analysis, and the All-Seeing Eye
If you thought AI was only influencing what you see online, think again. Polling has evolved far beyond traditional methods. This election, campaigns are using AI-driven sentiment analysis to tap into public moods in real time, keeping a pulse on issues that resonate with voters minute by minute.
“Sentiment analysis enables campaigns to see beyond traditional polling, observing shifts in public mood and identifying emerging concerns as they happen,” reports the Pew Research Center (source).
Let’s say economic concerns are heating up in Georgia; Trump’s team could amplify ads focusing on job growth in just hours. Or Harris’s camp could hone in on climate change in Michigan based on AI-driven insights from yesterday’s online conversations. This real-time fine-tuning isn’t just impressive—it’s a little mind-bending. Can polls really capture the pulse of the nation, or are we just seeing what AI’s algorithms want us to?
4. Mobilising the Masses: AI Nudges and Digital Persuasion
Getting people to the polls has always been crucial, and AI’s here to make sure more people than ever get nudged, reminded, and maybe even guilt-tripped into voting. AI-driven models predict not only who’s likely to vote but also who might need a little extra encouragement. Campaigns can then send targeted texts, emails, or even pop up on your social feed reminding you to “make your voice heard.”
The Atlantic remarks on AI’s power in mobilisation, stating, “AI has transformed voter outreach into an exact science, enabling campaigns to efficiently target and mobilise segments of the electorate that might otherwise stay home” (source).
For instance, Harris’s campaign has deployed AI to boost turnout among younger voters in key states, while Trump’s team uses it to rally dedicated supporters in traditionally red zones. AI doesn’t just follow you online; it’s practically waiting outside your door with a “Don’t forget to vote” sign. This kind of outreach raises a fascinating question about voter autonomy—are we freely deciding to vote, or are we being nudged by an algorithm?
5. Navigating the Ethical Minefield: Can Democracy Keep Up?
Here’s where it all gets tricky. While AI offers stunning capabilities for reaching, engaging, and mobilising voters, it also opens up new doors for potential misuse. From deepfakes to ultra-targeted political ads, AI is testing the limits of what’s fair game in political campaigns.
With regulations still trying to catch up, we’re left with a significant blind spot.
“Current frameworks for AI regulation are woefully inadequate, leaving a critical gap in safeguarding electoral processes,” states the Harvard Political Review (source).
AI has handed campaigns a powerful toolkit, but with great power comes… well, you know the rest. Without real oversight, there’s a real risk of crossing ethical lines, leaving voters questioning whether their choices are truly their own or just the echoes of an algorithm.
A Glimpse into Asia’s Future?
As AI’s influence in US elections becomes clear, Asia’s political landscape might not be far behind. In a region where social media is booming and governments increasingly leverage AI for everything from citizen services to surveillance, the potential for AI-driven election strategies is immense. Imagine a world where voter preferences in Tokyo, Jakarta, or Delhi are meticulously profiled, and campaign ads are hyper-personalised to every demographic, language, and cultural nuance. But here’s the question for Asia: with AI’s rapid adoption and limited oversight, who will control this powerful tool—governments, political parties, or the people? The US election offers a glimpse of how AI can shape democracy, but will Asia be able to harness this power responsibly, or could it open doors to unprecedented political manipulation? The stakes are high, and the path ahead remains uncharted.
Join the Conversation
How do you think AI will impact elections in Asia? Will it drive democracy forward or lead to new challenges in political manipulation? Leave a comment or subscribe for AI in Asia updates.
You may also like:
- AI Voice Cloning: A Looming Threat to Democracy
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- AI-Fakes Detection Is Failing Voters in the Global South
- To learn more about the role of AI in the US elections, tap here.
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