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Asia Leads the Way: Generative AI Revolution in Full Swing
Asia Pacific brands are at the forefront of generative AI adoption, leading the way in digital transformation and innovation.
Published
5 months agoon
By
AIinAsia
TL;DR:
- 65% of Asia Pacific and Japan (APJ) brands have implemented AI solutions, surpassing the US and Europe.
- Executives and practitioners have differing views on generative AI rollout success.
- Brands are investing in AI leadership roles, upskilling, and data management to support AI adoption.
The Rise of Generative AI in Asia Pacific
Artificial Intelligence (AI) is changing the world, and Asia Pacific is leading the charge. According to Adobe’s Digital Trends 2024 Asia Pacific and Japan (APJ) report, almost two in three (65%) APJ brands have implemented full or initial AI solutions and pilots. This puts them ahead of their peers in the US (61%) and Europe (55%). Within the APJ region, deployment is highest in Japan (82%), followed by India and Asia (both 72%).
The Disconnect Between Executives and Practitioners
While executives are confident their generative AI rollouts are advancing as planned, many day-to-day users hold a different view. Across APJ, just 4% of executives say their organization doesn’t have a formal generative AI adoption strategy, which rises substantially among practitioners. The gap is widest in Japan, where 4% of executives concede there is no formal strategy compared to 37% of practitioners.
Duncan Egan, Vice President, Digital Experience Marketing Asia Pacific and Japan, Adobe, explains the disconnect:
“For some senior executives, adoption can be as simple as signing a vendor contract, while practitioners are likely better acquainted with the realities of having the right data, tools, and training,” said Egan. “However, we expect this disconnect to narrow in 2024, with brands poised to strengthen organizational readiness for generative AI deployment.”
Generative AI: The Key to Growth in 2024
The report adds that among APJ brands, generative AI integration is the digital initiative most likely to support growth in 2024. As a result, most brands are developing guidelines for responsible use of AI (73%) and aligning a comprehensive AI roadmap with broader business goals (71%).
“Generative AI offers a clearer path to unify data, predict customer needs, and deliver more relevant and time-critical content,” said Egan. “However, the study shows that despite widespread adoption intentions, only some brands are recalibrating to seize these benefits, putting them ahead in the race for consumer loyalty, conversion, and trust.”
Organizational Changes for AI Adoption
Brands anticipate significant changes to operating models and organizational structures to support generative AI adoption. Across APJ, the majority intend to reorganize teams and functions to accommodate AI usage, which is highest in Asia (80%) and India (74%).
Plans to introduce AI leadership roles are also highest in these regions (India at 78% and Asia at 73%). Executives are also prioritizing initiatives to help employees upskill and provide clear guardrails for using generative AI. The top-rated is advanced AI skills training for key staff (47%), followed by policies for ethical and secure generative AI usage (45%).
Over two-thirds of APJ brands also believe that generative AI will transform data analytics and management more than any other part of the organization. They also recognize that data capabilities and governance are a cornerstone capability, with most planning to increase investment in customer data management in 2024. Within APJ, this is highest in India (75%).
The Future of AI in Asia Pacific
Simon Dale, Vice President of Asia at Adobe, highlights the region’s commitment to AI:
“Asia-Pacific and Japan are at the forefront of generative AI adoption, with brands recognizing its transformative potential across their organizations. We’re seeing a strong commitment to restructuring functions and teams, introducing AI leadership roles, and prioritizing employee upskilling to fully harness the power of this technology,” said Dale.
“There is also a clear understanding among businesses that generative AI adoption goes hand in hand with matching data capabilities and responsible governance. We anticipate an increase in investments in these areas that will drive innovation and transformation across the region.”
The Path Forward
As Asia Pacific brands continue to lead the way in generative AI adoption, they are setting a global standard for innovation and transformation. By investing in AI leadership, upskilling employees, and enhancing data capabilities, these brands are positioning themselves for long-term success. To understand the impact of AI on daily life, it’s important to explore how it is already integrated into our routines.
The Path Forward
As Asia Pacific brands continue to lead the way in generative AI adoption, they are setting a global standard for innovation and transformation. By investing in AI leadership, upskilling employees, and enhancing data capabilities, these brands are positioning themselves for long-term success.
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How do you see generative AI transforming your industry in the next five years? Share your thoughts and experiences below, and don’t forget to subscribe to learn about AI and AGI developments.
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Adrian’s Arena: Navigating the Complexities of AI Copyright Across Asia
Discover how Asia is tackling AI and copyright challenges with innovative laws, landmark cases, and a focus on balancing creativity and innovation.
Published
20 hours agoon
January 10, 2025
TL;DR:
- Asia is at the forefront of AI copyright regulation, with diverse legal frameworks tailored to foster innovation while safeguarding intellectual property.
- Singapore’s 2021 Copyright Act and China’s 2023 landmark rulings highlight progressive approaches to AI-generated content.
- Key challenges include defining authorship, using copyrighted data for AI training, and balancing creator rights with AI development.
- Asia’s leadership is shaping global standards, offering valuable insights for navigating copyright in the AI era.
How Asia’s diverse legal landscapes are addressing the challenges of AI-generated creativity and copyright protection
Artificial intelligence (AI) is revolutionising the way content is created, consumed, and protected. From generating music to writing articles and producing digital art, AI has become a key player in industries reliant on creativity and intellectual property. As this technology advances, it brings with it significant questions about copyright—particularly in Asia, where diverse legal frameworks, cultural practices, and technological innovation intersect.
In this article, we’ll explore how Asia is addressing copyright in the AI era, examining the legal landscapes of key nations, highlighting challenges, and forecasting the region’s influence on global standards.
The Intersection of AI and Copyright
AI’s ability to produce content has sparked a debate: Can works created by machines truly be copyrighted? If so, who owns the rights? Traditional notions of authorship hinge on human creativity, but AI blurs those lines by operating as both a tool and an independent creator.
This has led to critical questions about copyrightability, the use of copyrighted works for training AI, and the responsibilities of human oversight. The answers are far from uniform, especially in Asia, where the legal and cultural contexts vary widely.
Current Legal Landscapes in Asia
Singapore: Leading the Way
Singapore has emerged as a leader in adapting its copyright laws for AI. The 2021 Singapore Copyright Act introduced a defence for copyright infringement related to machine learning, making it the first Southeast Asian country to do so. This amendment allows businesses to conduct computational analysis using copyrighted material, fostering an AI-friendly environment while maintaining safeguards against misuse. By providing a safe harbour for companies engaging in AI development, Singapore aims to attract global investments in the sector. However, purely AI-generated works remain unprotected, as human authorship is still a requirement for copyright protection.
China: Landmark Rulings
China has taken bold steps to address AI and copyright. In November 2023, the Beijing Internet Court ruled in favour of granting copyright protection to an AI-generated image, provided there was substantial human involvement in its creation. The court emphasised the importance of “intellectual inputs” and “personal expressions,” recognising that the prompts and aesthetic judgments of a human user are key to establishing originality. While this case-by-case approach reflects caution, it also sets a precedent for recognising AI-generated works under certain conditions.
Japan: A Balancing Act
Japan has adopted a permissive stance regarding the use of copyrighted materials for AI. The revised Copyright Act of 2019 allows for the ingestion of copyrighted works in AI training without requiring permission, provided it serves technological development. This flexibility has spurred AI innovation, but it has also raised concerns among content creators. Recent discussions suggest Japan may impose stricter protections for copyright holders while maintaining its innovation-friendly policies.
South Korea: Prioritising Human Creativity
South Korea has taken a cautious approach, requiring evidence of human thought and emotion to grant copyright for AI-generated works. This policy underscores the importance of preserving human creativity while navigating the ethical and legal implications of AI.
India: Co-Authorship Approach
India is unique in its recognition of co-authorship for AI-generated works. Rather than introducing new laws, the country relies on its existing intellectual property framework, which it considers sufficient to address these challenges. This pragmatic approach allows for flexibility while protecting human contributions.
Other Asian Nations
- Taiwan: Requires consent or licensing for using copyrighted materials in AI training, considering such activities as “reproduction” under copyright law.
- Hong Kong: Exploring exceptions to copyright infringement for AI training, similar to Singapore and Japan.
- Philippines: The Intellectual Property Office of the Philippines (IPOPHL) is working on drafting guidelines for AI-generated artwork, currently, copyrightable works in the Philippines require a “natural person” as the creator.
- Indonesia: Indonesian Copyright Law is currently silent on the protection of AI-generated works, making the country’s position uncertain. Yet the Directorate General of Intellectual Property (DGIP) in Indonesia has clarified that copyrightable works require a “human touch,” which purely AI-generated works cannot meet.
- Vietnam: The current Intellectual Property Law in Vietnam does not specifically address AI-generated content that infringes on IP rights. Only human individuals or organisations can hold copyright under Vietnamese law; entities like computers, robots, and AI are not considered copyright holders
- ASEAN Initiatives: In March 2024, ASEAN released a non-binding Guide to AI Governance and Ethics, encouraging member states to harmonise approaches to AI regulation and intellectual property.
Key Challenges
Copyrightability of AI-Generated Works
The question of whether AI-generated works qualify for copyright protection is at the heart of the debate. Countries like China and Singapore require significant human involvement, while Japan allows for more permissive use in technological development. This divergence highlights the challenge of creating unified standards in a fragmented regulatory environment.
Training Data and Infringement Risks
The use of copyrighted materials for training AI models has raised legal concerns across Asia. While some nations, like Japan, allow this under specific conditions, others are still grappling with how to balance innovation with the rights of content creators.
Balancing Innovation and Protection
Governments face the challenge of fostering AI innovation while safeguarding intellectual property. Striking this balance is critical for ensuring both technological progress and the protection of creators.
Asia’s Role in Shaping Global Standards
Influencing International Frameworks
Singapore and Japan’s AI-friendly copyright laws provide valuable case studies for other regions. By addressing copyright concerns proactively, these nations are influencing global debates on AI governance. China’s landmark rulings on AI-generated works further contribute to shaping international norms.
Driving AI Innovation
The permissive copyright environments in countries like Singapore and Japan are attracting AI investments and fostering regional innovation. Initiatives like ASEAN’s guide encourage harmonisation, which could create a more cohesive regulatory landscape.
Challenging Traditional Concepts
As countries like China redefine the relationship between human creativity and machine output, traditional notions of authorship and originality are being reexamined. These developments could have far-reaching implications for global intellectual property laws.
Future Outlook
Asia’s diverse approaches to AI and copyright will likely continue to evolve as technology advances. Emerging challenges, such as voice cloning and AI-generated art, will test the limits of current laws and inspire new solutions. By taking the lead in addressing these issues, Asian countries are not only shaping their own futures but also influencing global standards.
For businesses and creators, staying informed about these developments is essential. As the legal landscape becomes increasingly complex, adaptability and awareness will be critical to thriving in this dynamic environment.
Conclusion
Asia is at the forefront of the global conversation on AI and copyright, demonstrating leadership through diverse legal frameworks and innovative policies. By balancing the rights of creators with the need for technological advancement, the region is setting a precedent for how the world can navigate the complexities of AI-driven creativity.
As this journey unfolds, Asia’s experience will provide valuable insights for shaping a fair and innovative global framework for copyright in the AI era.
Join the Conversation:
What do you think? Should AI-generated works be granted the same copyright protections as human-created content, or does this risk undermining the value of human creativity? What’s your take on how Asia is handling this balance? Leave your thoughts in the comments section below.
Share your thoughts and experiences with AI technologies, and don’t forget to subscribe for updates on AI and AGI developments here. Let’s build a community of tech enthusiasts and stay ahead of the curve together!
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Author
-
Adrian is an AI, marketing, and technology strategist based in Asia, with over 25 years of experience in the region. Originally from the UK, he has worked with some of the world’s largest tech companies and successfully built and sold several tech businesses. Currently, Adrian leads commercial strategy and negotiations at one of ASEAN’s largest AI companies. Driven by a passion to empower startups and small businesses, he dedicates his spare time to helping them boost performance and efficiency by embracing AI tools. His expertise spans growth and strategy, sales and marketing, go-to-market strategy, AI integration, startup mentoring, and investments. View all posts
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Tech in Asia: How AI is Driving the Region’s Transformation
Asia is a global leader in AI innovation, transforming industries like manufacturing, healthcare, fintech, and e-commerce. Governments and businesses across the region are investing heavily in AI to solve unique challenges, improve efficiency, and foster growth. This article explores how AI is revolutionising key sectors, the role of governments in driving adoption, and the ethical considerations involved. From personalisation in e-commerce to telemedicine reaching rural areas, AI is shaping the future of “tech in Asia.” It also examines opportunities like AI for sustainability and emerging quantum technologies, positioning Asia as a blueprint for global AI advancements.
Published
21 hours agoon
January 10, 2025By
AIinAsia
TL;DR:
- AI’s Transformative Role: Artificial intelligence is driving innovation across Asia, revolutionising industries such as manufacturing, healthcare, fintech, e-commerce, and education with solutions tailored to regional challenges.
- Government-Led AI Initiatives: Countries like China, Singapore, and India are spearheading AI adoption through strategic policies and investments, fostering ecosystems that blend innovation with ethical considerations.
- Opportunities and Challenges: Asia’s advancements in AI present opportunities in sustainability, quantum technologies, and creative industries, while addressing challenges like data privacy, bias, and economic displacement.
- Future Blueprint: Asia’s approach to AI adoption—focused on practical applications and cultural relevance—is setting a global example for responsible and impactful AI development.
How AI is Shaping Industries, Solving Challenges, and Defining the Future of Innovation in Asia
Asia is at the forefront of technological innovation, with artificial intelligence (AI) playing a pivotal role in reshaping industries, driving economic growth, and improving everyday life. The phrase “tech in Asia” has become synonymous with progress, as the region embraces AI not just as a tool but as a transformative force.
In this article, we’ll explore how AI is influencing key sectors, empowering businesses, and addressing unique regional challenges, solidifying Asia’s position as a global tech leader.
AI: Asia’s Secret Weapon for Global Dominance
AI isn’t merely a trend in Asia; it’s the engine behind the region’s meteoric rise in technology. Governments, startups, and enterprises alike are leveraging AI to solve complex problems, improve efficiency, and unlock unprecedented growth opportunities.
With its unparalleled access to data, a highly skilled workforce, and significant investment in R&D, Asia is uniquely positioned to lead the global AI revolution.
How AI is Revolutionising Key Industries in Asia
- Manufacturing: From Factory Floors to Smart Factories
AI has revolutionised manufacturing in Asia, particularly in countries like China, South Korea, and Vietnam.- Predictive Maintenance: AI-powered tools are reducing downtime by predicting machine failures.
- Smart Factories: Advanced AI systems are enabling hyper-efficient production lines, improving quality control with real-time data analytics.
- Healthcare: Bridging Gaps in Accessibility
Asia’s healthcare systems are leveraging AI to provide better access to care:- AI Diagnostics: Startups like India’s Qure.ai use AI to diagnose diseases faster and at lower costs.
- Telemedicine: In Southeast Asia, AI-enabled telemedicine platforms are reaching rural areas, addressing the gap in healthcare accessibility.
- Financial Technology (Fintech): Powering Financial Inclusion
AI has transformed Asia’s fintech landscape by driving personalised banking experiences and increasing financial inclusion:- Credit Scoring: Companies like Ant Financial use AI to assess creditworthiness in seconds, providing loans to underserved populations.
- Fraud Detection: AI tools ensure secure transactions across rapidly growing digital payment platforms.
- E-commerce: AI-Driven Personalisation at Scale
AI is enhancing customer experiences in Asia’s booming e-commerce market, which accounted for 20% of global online retail in 2024:- Smart Recommendations: Platforms like Shopee and Lazada use AI to personalise user experiences, increasing engagement and sales.
- Logistics Optimisation: AI-driven supply chain tools ensure faster deliveries, even in remote locations.
- Education: Democratising Learning Through AI
AI-powered edtech platforms are transforming how education is delivered in Asia:- Personalised Learning: Companies like BYJU’s in India provide customised learning paths using AI algorithms.
- Language Learning: AI chatbots and translation tools bridge language barriers, making education accessible to diverse populations.
The Role of Governments in AI Adoption
Governments across Asia have recognised AI’s potential and are heavily investing in its development:
- China: The nation’s New Generation AI Development Plan aims to make China the global leader in AI by 2030.
- Singapore: The city-state’s AI Singapore initiative is fostering talent and developing cutting-edge AI solutions tailored to local challenges.
- India: With its AI for All strategy, India is focusing on responsible AI deployment to tackle societal issues, including agriculture and education.
These initiatives are not only spurring innovation but also creating frameworks for ethical and sustainable AI adoption.
Challenges and Ethical Considerations
While AI offers immense opportunities, it also brings challenges that are particularly relevant to Asia:
- Data Privacy and Security: Countries must navigate the balance between AI innovation and safeguarding consumer privacy.
- Bias in AI: Developing diverse datasets is critical to ensure AI systems are fair and unbiased in Asia’s culturally rich and diverse landscape.
- Economic Displacement: Automation could lead to job displacement in labour-intensive industries, necessitating large-scale reskilling initiatives.
The Future of AI in Asia: Opportunities on the Horizon
The future of “tech in Asia” is inextricably tied to AI’s evolution. Here are some trends to watch:
- AI for Sustainability
Asia’s cities are turning to AI to combat climate change, optimise energy usage, and manage waste efficiently. For example, AI is helping cities like Tokyo reduce emissions by improving traffic flow. - Quantum AI
Emerging quantum technologies are likely to intersect with AI, unlocking even greater potential for problem-solving in industries like healthcare and logistics. - AI-Driven Creativity
From generating music to designing virtual worlds, AI is pushing creative boundaries, especially in Asia’s booming entertainment and gaming industries.
Asia’s Blueprint for a Global AI Future
Asia’s leadership in AI isn’t just about building technology; it’s about creating solutions that resonate globally. With its focus on practical applications, cultural context, and ethical considerations, Asia is setting a blueprint for responsible and impactful AI development.
For businesses and individuals alike, understanding the dynamics of AI in Asia is essential. The region’s innovations are shaping not only local markets but also the future of global technology.
Join the Conversation
What do you think? How will AI continue to influence “tech in Asia”? Share your thoughts in the comments—we’d love to hear your perspective!
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Where Can You Apply Generative vs. Analytical AI Effectively?
This article explores AI business strategies, focusing on the differences between generative and analytical AI and how to balance their use for maximum impact.
Published
3 weeks agoon
December 21, 2024By
AIinAsia
TL;DR
- Generative AI excels in content creation, mimicking human output, and enhancing productivity, but it comes with higher risks and uncertainties.
- Analytical AI is ideal for predictive tasks, decision-making, and risk management, offering more measurable benefits and lower risks.
- Companies should balance their AI strategies based on their business models, data types, and risk tolerance, with many use cases combining both approaches.
Understanding Generative and Analytical AI
Organisations are increasingly faced with a choice: generative AI or analytical AI? While both offer transformative potential, understanding their distinct capabilities, benefits, and risks is crucial for businesses to make informed decisions. This article delves into the differences between these two AI approaches and provides guidance on when to prioritise each, helping organisations maximise their AI investments.
Different Purposes and Capabilities
Generative AI and analytical AI serve different purposes and have unique capabilities. Generative AI, utilising deep learning neural networks, creates new content such as images, text, music, or code, mimicking human creativity. In contrast, analytical AI employs statistical machine learning for specific tasks like classification, prediction, or decision-making based on structured data.
For instance, in a marketing campaign, analytical AI can determine which product to promote to which customer, while generative AI can craft the personalised language and images for the promotion.
Different Algorithmic Methods
Generative AI often employs complex techniques like transformers, attention mechanisms, generative adversarial networks (GANs), and variational autoencoders (VAEs) to generate content. These models learn patterns in data to create new instances, typically requiring extensive computational resources and vast amounts of data.
Analytical AI, on the other hand, utilises simpler machine learning approaches such as supervised learning, unsupervised learning, and reinforcement learning. Models are usually trained on past data and applied to real-world situations by companies using their own data.
Different Types of Data
Generative AI uses unstructured data formats like text, images, and sequences to predict other sequences. Analytical AI, however, employs structured data—typically rows and columns of numbers—with supervised learning requiring data with known and labelled outcomes.
Different Returns on Investment
Generative AI can yield cost savings from increased productivity in content generation and higher customer engagement through personalised content. However, its economic value can be challenging to measure and often requires training on a company’s specific content, increasing costs.
Analytical AI provides better economic returns through predictive models that help businesses forecast demand, optimise inventory, identify market trends, and make data-driven decisions. It can also analyse customer data to tailor marketing campaigns, create product recommendations, and deliver personalised customer experiences, leading to higher customer satisfaction and loyalty.
Balancing Risks and Benefits
Security Concerns
Generative AI poses risks such as deepfakes, intellectual property infringement, and privacy concerns from sensitive information in training data. Analytical AI faces risks from cybersecurity breaches, biased datasets, and potential misuse for malicious purposes.
“The fundamental nature of generative AI is to make errors. You need an expert in the loop or you will get bad law.”
Measuring Economic Value
The benefits of analytical AI are often easier to measure than generative AI because they are captured in transactional systems, customer purchases, and costs. Both AI types can provide significant ROI through increased efficiency, productivity, innovation, and customer satisfaction, depending on the specific use case and industry.
Striking the Right Balance
Consider Your Strategy and Business Model
Companies should prioritise generative AI if their primary business involves creating, selling, or distributing content. For instance, Bristol Myers Squibb uses generative AI for creating novel content in computational biology, while Universal Music leverages it for music creation and imitating artist voices.
Evaluate Your Data Assets
If a company’s data assets are primarily unstructured content like text, images, or video, generative AI should take precedence. Conversely, if most of the data is structured and numerical, analytical AI should be the focus.
Assess Risk Tolerance
Generative AI is considered riskier, with higher benefit uncertainty. Companies should evaluate their risk tolerance and willingness to accept these uncertainties when deciding their AI focus.
Democratising AI
Generative AI helps democratise access to advanced tools, making AI capabilities more accessible to non-technical users. This shift is crucial for fostering innovation and improving decision-making across organisations.
“Generative AI will empower non-power users to leverage AI capabilities more effectively. We aim to help everyone in the enterprise become proficient with AI”
Join the Conversation
How is your organisation balancing the use of generative and analytical AI? We’d love to hear your experiences and insights! Don’t forget to subscribe for updates on AI and AGI developments and share your thoughts in the comments below. Subscribe to stay connected with the latest in AI advancements!
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