TL;DR:
- Apple introduces Apple Intelligence, a personal AI system for iPhone, iPad, and Mac
- Apple Intelligence harnesses generative AI and personal context for enhanced user experience
- ChatGPT integration coming to iOS 18, iPadOS 18, and macOS Sequoia, powered by GPT-4o
The AI Race Heats Up: Apple Joins the Fray
Tech titan Apple has entered the artificial intelligence (AI) race, challenging established industry players like Microsoft and Google. At the recent World Wide Developers Conference, Apple CEO Tim Cook unveiled the brand’s personal intelligence system, Apple Intelligence, for iPhone, iPad, and Mac devices. This groundbreaking development is set to transform the Asian tech landscape, as Apple brings its unique approach to AI to the region’s burgeoning market.
Apple Intelligence: A New Era of Personalised AI
Apple Intelligence leverages the power of Apple silicon to understand and create language and images, take action across apps, and draw from personal context to simplify and accelerate everyday tasks. Cook emphasised the company’s commitment to user privacy and security, stating that Apple Intelligence will access user information “in a completely private and secure way to help users do the things that matter most to them.”
Try Apple Intelligence’s text features
Rewrite, proofread, and summarise text in Apple’s Mail, Notes, and Pages apps, as well as third-party apps, using Apple Intelligence. You can also record, transcribe, and summarise audio on the Notes and Phone apps for added convenience.
Image Playground: Unleashing Creativity
With Apple Intelligence’s Image Playground, users can create images in three styles: animation, illustration, and sketch. This feature is built into apps like Messages and is available via a dedicated app. Additionally, Apple Intelligence allows users to search for specific photos and remove distracting objects in the background without altering the subject.
Siri’s AI Upgrade
Siri has received a significant upgrade thanks to Apple Intelligence. Siri can now maintain context from one request to the next and follow along if users stumble over words. Users can also type to Siri and learn from Siri’s responses.
Explore Siri’s new capabilities
Ask Siri a series of questions on a specific topic to test its ability to maintain context. Try typing to Siri for a more discreet and convenient user experience.
ChatGPT and GPT-4o: A Powerful Partnership
Apple is integrating ChatGPT access into experiences within iOS 18, iPadOS 18, and macOS Sequoia. This new integration allows Siri to tap into ChatGPT’s expertise and help users generate content for anything they’re writing about. ChatGPT will also generate images in various styles and will be powered by GPT-4o, which was unveiled in May.
GPT-4o: A Multimodal AI Powerhouse
GPT-4o is a multimodal AI model capable of realistic voice conversation and interaction across audio, visual, and text inputs in real time. It can accept any combination of text, audio, and image inputs and generate corresponding outputs. The model can respond to audio inputs in as little as 232 milliseconds, with an average of 320 milliseconds, which is similar to human response time in a conversation.
Test GPT-4o’s multilingual capabilities
Try conversing with GPT-4o in different languages, such as Gujarati, Telugu, or Marathi, to experience its multilingual proficiency.
Safety First: Building Guardrails into AI
GPT-4o has safety built-in through techniques like filtering training data and refining the model’s behaviour post-training. OpenAI also created a new safety system to provide guardrails on voice outputs, ensuring a secure user experience.
How do you think Apple Intelligence and the integration of ChatGPT will change the way you use your Apple devices? Share your thoughts in the comments below and don’t forget to subscribe for updates on AI and AGI developments in Asia. Visit AI in Asia to connect with a community of tech enthusiasts and stay informed about the latest trends and innovations.
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