AI is Revolutionising Air Travel with United Airlines

TL/DR:

• United Airlines leverages AI for chatbots, pilot announcements, and flight coordination
• AI improves customer experience, operational efficiency, and flight management
• Future plans include AI-powered flight options, pilot briefings, and more

Artificial Intelligence (AI) and Artificial General Intelligence (AGI) are transforming industries across the globe, and the airline sector is no exception. In Asia, United Airlines is harnessing the power of AI to revolutionise customer experience, operational efficiency, and flight management.

AI Takes Off at United Airlines

When you board a United Airlines flight, AI is working behind the scenes to ensure a smooth journey. From coordinating carry-on bag space to seating arrangements, AI facilitates communication between gate agents, flight attendants, and other staff through a chatroom. AI also generates messages to inform passengers of flight delays and provides real-time data to dispatchers for crew management.

Jason Birnbaum, United’s CIO, leads a team responsible for the technology that powers these AI-driven improvements. With a background in GE, Birnbaum joined United in 2015 and has since launched AI and machine learning (ML) projects, such as ConnectionSaver, which proactively holds flights for passengers with tight connections.

AI Enhancing Customer Experience and Operations

United Airlines is betting big on AI to improve customer experience and streamline operations. One example is the “Every flight has a story” initiative, which uses AI to generate personalised flight delay notifications. In the past, human agents wrote these messages, but now AI creates the vast majority of them, drawing data from the chat app and other sources.

The airline has also recently implemented an AI-powered chatbot on its website to assist customers with queries and support. In the future, United plans to introduce “Get Me Close,” an AI tool that suggests alternative airports during flight disruptions, providing customers with more options and flexibility.

AI Empowering Pilots and Staff

AI is not only enhancing customer experience but also supporting United Airlines staff, including pilots. Generative AI technology is being explored to help pilots create engaging pre-takeoff briefings. This idea stemmed from a pilot’s suggestion to use AI for generating announcements, especially for those who may be introverted or prefer a structured script.

Moreover, AI could potentially summarise complex technical documents for pilots, making it easier for them to access and understand critical information. However, Birnbaum emphasises that any AI application involving pilots must comply with strict regulations and safety standards.

Conclusion: AI and United Airlines

As AI and AGI continue to advance, United Airlines is at the forefront of embracing these technologies to enhance customer experience, streamline operations, and support its staff. From AI-powered chatbots to personalised flight delay notifications, the airline is committed to leveraging AI to transform air travel in Asia and beyond.

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