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Adrian’s Arena: AI in 2024 – Key Lessons and Bold Predictions for 2025

Discover the key lessons and bold predictions for AI in Asia in 2025. Learn how AI is becoming more accessible and impactful in everyday life.

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AI 2025

TL;DR

  • As we look towards the future, AI in 2025 promises to bring groundbreaking advancements and changes to various industries.
  • AI became mainstream in 2024, with applications like Duolingo Max and Freeletics making everyday tasks easier.
  • Regulatory advances in data privacy empowered users with more control over their personal information.
  • 2025 is set to bring increased regulatory frameworks, practical applications in public services, and more accessible AI tools for businesses and consumers.

Reflecting on a Pivotal Year in AI

2024 was a year where artificial intelligence (AI) became more than a buzzword—it became a tangible, valuable tool making everyday life simpler, safer, and more efficient across Asia. From helping with finances to assisting with fitness goals, AI crept into more areas of daily life than ever before. This article isn’t just a look back at the advances of 2024; it’s also a peek into what 2025 holds, showing how both tech enthusiasts and newcomers to AI can make the most of what’s coming.

Imagine your favourite navigation app suggesting the fastest, most scenic route to avoid traffic jams, or an app that crafts meal ideas from the ingredients left in your fridge. These are no longer futuristic concepts—they’re quickly becoming part of our daily routines, and they hint at even more exciting changes ahead.

2024 Highlights: Shaping the Future of AI

AI’s Mainstream Momentum

This year, we saw AI’s expansion into new, everyday applications. Language-learning platforms like Duolingo launched Duolingo Max, using AI to offer interactive language practice that goes beyond vocabulary lists. Users can now chat with an AI-powered character, making language learning feel more like a real conversation and keeping it accessible and engaging.

New Use Cases in Everyday Life

AI-driven fitness apps became more widely adopted, with platforms like Freeletics using AI to adapt workout plans based on user feedback. This app acts as a virtual personal trainer, tailoring routines in real time based on individual fitness levels. So you can be stylish and techliterate.

In finance, apps like Acorns analyse spending patterns to help users invest spare change. With Acorns, even beginners can dip their toes into investing, making wealth-building accessible to more people.

Key Challenges Faced

Not everything went smoothly. Businesses, especially smaller ones, felt the strain of finding AI-savvy talent, which drove demand for beginner-friendly platforms. Canva responded by introducing an AI-powered design suite that allows users to edit photos, generate text, and create engaging visuals with a few simple taps. These tools provide professional-grade content without needing advanced design skills, helping professionals and novices alike to explore AI’s capabilities.

Regulatory Advances in Data Privacy

With more stringent data privacy regulations, especially in countries like Singapore and Japan, AI companies have had to prioritise consumer privacy and control. This led to new user-friendly privacy settings on popular platforms like Meta and Google, where users can manage what personal information is shared. These settings empower consumers with clear, accessible controls, letting them decide how they want to engage with AI without compromising personal security.


Projections for 2025: What Lies Ahead for AI in Asia

Localised AI for a Unique Asian Experience

Expect a rise in AI applications that go beyond language translation to adapt to cultural nuances and local preferences. For example, Papago, a Korean translation app, uses AI to translate regional dialects and phrases, creating an immersive experience for tourists and locals alike.

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Expanding this model to incorporate customs, festivals, and dietary preferences could make travel and cultural experiences more authentic and personalised.

Talent Development and Upskilling Opportunities

The demand for AI skills will drive growth in upskilling programmes that cater to beginners and intermediates. Platforms like Coursera, Udacity, and LinkedIn Learning offer AI courses on practical applications from data analysis to predictive modelling, making it easier for professionals to gain valuable AI skills. This kind of accessible education means that even without a technical background, professionals can start using AI confidently.

Public Services and Governance: Practical Applications for Citizens

AI has the potential to improve how we interact with public services. Singapore’s Ask Jamie chatbot, for example, provides instant, round-the-clock responses to questions about local services in multiple languages.

As technology evolves, government chatbots could offer hyper-localised information, streamlining processes like healthcare booking and public transport schedules.

As AI tools become more affordable and accessible, even smaller businesses can benefit. Small retail stores can use AI-driven platforms like Shopify to manage inventory and create personalised promotions. With Shopify’s tools, smaller retailers can operate with the same insights once exclusive to larger companies, allowing them to reach customers more effectively and save on costs.

Increased Regulatory Frameworks and Compliance Solutions

In 2025, expect more AI-driven tools in financial apps that automatically alert users to regulatory changes affecting investments or banking. This will empower consumers to make informed financial decisions without needing in-depth legal knowledge. For instance, apps like Mint may soon offer real-time regulatory alerts, helping users manage compliance with minimal effort.


Gen Z and Gen Alpha: The Next Wave of AI Enthusiasts

2025 is set to be the year where Gen Z and Gen Alpha not only continue exploring AI but redefine what it means to interact with technology. These digital natives are already highly familiar with AI-driven experiences, from personalised content recommendations on TikTok and Spotify to augmented reality (AR) filters on Instagram and Snapchat. But in 2025, we’ll see even deeper adoption and innovation, with AI becoming embedded in how they learn, socialise, and express themselves.

AI as a Learning Companion

With a strong preference for interactive and hands-on learning, Gen Z and Gen Alpha are primed for the surge of AI-driven educational tools. Platforms like Quizlet and Khan Academy, which use AI to adapt quizzes and lessons based on individual progress, will continue to grow in popularity, making learning more dynamic and tailored to each student’s pace.

For these younger generations, AI isn’t just a tool—it’s a personalised tutor that evolves with them, making subjects like math, science, and languages more accessible and engaging.

AI-Enhanced Self-Expression and Creativity

Gen Z and Gen Alpha are drawn to technology that lets them create and customise. In 2025, we’ll see more of them experimenting with AI-powered design and music tools that encourage self-expression. For instance, platforms like Canva and Soundtrap will continue to grow, offering AI features that allow users to create stunning visuals or compose music with minimal experience.

AI-generated art and music will become key to self-expression, helping these generations produce and share content across social media without needing advanced skills.

Increased AI Literacy and Responsibility

As digital natives, Gen Z and Gen Alpha are highly aware of online privacy and data security. In 2025, they will likely demand more transparency and control over how AI interacts with their personal data. Apps like BeReal, which emphasises authentic, unfiltered social media experiences, will inspire similar platforms to create AI tools that are user-centric and privacy-conscious.

This generation is expected to push for ethical AI usage, valuing brands and tools that align with their principles around data protection and responsible AI.

AI-Driven Social Engagement

From gaming to social media, Gen Z and Gen Alpha will embrace AI-driven personalisation. Platforms like Roblox, where players can design unique virtual worlds and interact with AI elements, are likely to further integrate AI features, allowing users to create even more custom experiences. These generations are shaping a new era of social interaction where AI-driven avatars, virtual events, and personalised digital spaces redefine how they connect and share experiences with friends.


Key Takeaways for Consumers and Businesses

For Consumers: Embracing AI in Everyday Life

AI is quickly moving from being exclusive to tech experts to being accessible for everyone. Consider personal finance apps like PocketGuard that monitor spending and provide insights for better budgeting. Apps like MyFitnessPal can now offer AI-driven custom nutrition plans, helping users to make informed health choices even without a dietitian. For consumers new to AI, these accessible tools simplify everyday challenges in budgeting, fitness, and productivity.

Even students can benefit from beginner-friendly tools like YNAB, which analyses spending and offers advice on saving. By using AI-powered budgeting apps, students can build financial literacy in a way that feels approachable.

For Businesses: Practical Steps for Leveraging AI

Businesses, too, can begin with small AI applications that have a big impact. Small business owners might try marketing automation platforms like HubSpot to reach their audience with personalised email campaigns, streamlining operations with minimal manual effort. Similarly, café owners could use Square to analyse purchasing trends and adjust stock, reducing waste and improving efficiency. Starting with accessible AI tools allows businesses to experiment, gain quick insights, and scale up as they see results.


Final Thoughts: An Exciting, Responsible Path Forward

AI is no longer something exclusive to big tech—it’s becoming accessible to everyone. From using a translation app to communicate more easily when travelling to getting budget-friendly insights from a financial planning app, AI is here to make daily life smarter and more efficient. If you’re curious, start small. Try an AI-powered health tracker or a language-learning tool and explore how these technologies can make a difference in your routine.

The AI future is for everyone, and getting started doesn’t have to be complicated. Whether you’re saving money, planning a holiday, or managing a business, AI offers a world of tools designed to make things easier. Give it a go—you may find yourself surprised by just how much AI can enhance your life.

Join the conversation

What AI tools have you found most useful in your daily life? Share your experiences and thoughts on the future of AI in Asia. Don’t forget to subscribe for updates on AI and AGI developments here.

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  • Adrian Watkins (Guest Contributor)

    Adrian is an AI, marketing, and technology strategist based in Asia, with over 25 years of experience in the region. Originally from the UK, he has worked with some of the world’s largest tech companies and successfully built and sold several tech businesses. Currently, Adrian leads commercial strategy and negotiations at one of ASEAN’s largest AI companies. Driven by a passion to empower startups and small businesses, he dedicates his spare time to helping them boost performance and efficiency by embracing AI tools. His expertise spans growth and strategy, sales and marketing, go-to-market strategy, AI integration, startup mentoring, and investments. View all posts


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Whose English Is Your AI Speaking?

AI tools default to mainstream American English, excluding global voices. Why it matters and what inclusive language design could look like.

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English bias in AI

TL;DR — What You Need To Know

  • Most AI tools are trained on mainstream American English, ignoring global Englishes like Singlish or Indian English
  • This leads to bias, miscommunication, and exclusion in real-world applications
  • To fix it, we need AI that recognises linguistic diversity—not corrects it.

English Bias In AI

Here’s a fun fact that’s not so fun when you think about it: 90% of generative AI training data is in English. But not just any English. Not Nigerian English. Not Indian English. Not the English you’d hear in Singapore’s hawker centres or on the streets of Liverpool. Nope. It’s mostly good ol’ mainstream American English.

That’s the voice most AI systems have learned to mimic, model, and prioritise. Not because it’s better. But because that’s what’s been fed into the system.

So what happens when you build global technology on a single, dominant dialect?

A Monolingual Machine in a Multilingual World

Let’s be clear: English isn’t one language. It’s many. About 1.5 billion people speak it, and almost all of them do so with their own twist. Grammar, vocabulary, intonation, slang—it all varies.

But when your AI tools—from autocorrect to resume scanners—are only trained on one flavour of English (mostly US-centric, polished, white-collar English), a lot of other voices start to disappear. And not quietly.

Speakers of regional or “non-standard” English often find their words flagged as incorrect, their accents ignored, or their syntax marked as a mistake. And that’s not just inconvenient—it’s exclusionary.

Why Mainstream American English Took Over

This dominance didn’t happen by chance. It’s historical, economic, and deeply structural.

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The internet was largely developed in the US. Big Tech? Still mostly based there. The datasets used to train AI? Scraped from web content dominated by American media, forums, and publishing.

So, whether you’re chatting with a voice assistant or asking ChatGPT to write your email, what you’re hearing back is often a polished, neutral-sounding, corporate-friendly version of American English. The kind that gets labelled “standard” by systems that were never trained to value anything else.

When AI Gets It Wrong—And Who Pays the Price

Let’s play this out in real life.

  • An AI tutor can’t parse a Nigerian English question? The student loses confidence.
  • A resume written in Indian English gets rejected by an automated scanner? The applicant misses out.
  • Voice transcription software mangles an Australian First Nations story? Cultural heritage gets distorted.

These aren’t small glitches. They’re big failures with real-world consequences. And they’re happening as AI tools are rolled out everywhere—into schools, offices, government services, and creative workspaces.

It’s “Englishes”, Plural

If you’ve grown up being told your English was “wrong,” here’s your reminder: It’s not.

Singlish? Not broken. Just brilliant. Indian English? Full of expressive, efficient, and clever turns of phrase. Aboriginal English? Entirely valid, with its own rules and rich oral traditions.

Language is fluid, social, and fiercely local. And every community that’s been handed English has reshaped it, stretched it, owned it.

But many AI systems still treat these variations as noise. Not worth training on. Not important enough to include in benchmarks. Not profitable to prioritise. So they get left out—and with them, so do their speakers.

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Towards Linguistic Justice in AI

Fixing this doesn’t mean rewriting everyone’s grammar. It means rewriting the technology.

We need to stop asking AI to uphold one “correct” form of English, and start asking it to understand the many. That takes:

  • More inclusive training data – built on diverse voices, not just dominant ones
  • Cross-disciplinary collaboration – between linguists, engineers, educators, and community leaders
  • Respect for language rights – including the choice not to digitise certain cultural knowledge
  • A mindset shift – from standardising language to supporting expression

Because the goal isn’t to “correct” the speaker. It’s to make the system smarter, fairer, and more reflective of the world it serves.

Ask Yourself: Whose English Is It Anyway?

Next time your AI assistant “fixes” your sentence or flags your phrasing, take a second to pause. Ask: whose English is this system trying to emulate? And more importantly, whose English is it leaving behind?

Language has always been a site of power—but also of play, resistance, and identity. The way forward for AI isn’t more uniformity. It’s more Englishes, embraced on their own terms.

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Build Your Own Agentic AI — No Coding Required

Want to build a smart AI agent without coding? Here’s how to use ChatGPT and no-code tools to create your own agentic AI — step by step.

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agentic AI

TL;DR — What You Need to Know About Agentic AI

  • Anyone can now build a powerful AI agent using ChatGPT — no technical skills needed.
  • Tools like Custom GPTs and Make.com make it easy to create agents that do more than chat — they take action.
  • The key is to start with a clear purpose, test it in real-world conditions, and expand as your needs grow.

Anyone Can Build One — And That Includes You

Not too long ago, building a truly capable AI agent felt like something only Silicon Valley engineers could pull off. But the landscape has changed. You don’t need a background in programming or data science anymore — you just need a clear idea of what you want your AI to do, and access to a few easy-to-use tools.

Whether you’re a startup founder looking to automate support, a marketer wanting to build a digital assistant, or simply someone curious about AI, creating your own agent is now well within reach.


What Does ‘Agentic’ Mean, Exactly?

Think of an agentic AI as something far more capable than a standard chatbot. It’s an AI that doesn’t just reply to questions — it can actually do things. That might mean sending emails, pulling information from the web, updating spreadsheets, or interacting with third-party tools and systems.

The difference lies in autonomy. A typical chatbot might respond with a script or FAQ-style answer. An agentic AI, on the other hand, understands the user’s intent, takes appropriate action, and adapts based on ongoing feedback and instructions. It behaves more like a digital team member than a digital toy.


Step 1: Define What You Want It to Do

Before you dive into building anything, it’s important to get crystal clear on what role your agent will play.

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Ask yourself:

  • Who is going to use this agent?
  • What specific tasks should it be responsible for?
  • Are there repetitive processes it can take off your plate?

For instance, if you run an online business, you might want an agent that handles frequently asked questions, helps users track their orders, and flags complex queries for human follow-up. If you’re in consulting, your agent could be designed to book meetings, answer basic service questions, or even pre-qualify leads.

Be practical. Focus on solving one or two real problems. You can always expand its capabilities later.


Step 2: Pick a No-Code Platform to Build On

Now comes the fun part: choosing the right platform. If you’re new to this, I recommend starting with OpenAI’s Custom GPTs — it’s the most accessible option and designed for non-coders.

Custom GPTs allow you to build your own version of ChatGPT by simply describing what you want it to do. No technical setup required. You’ll need a ChatGPT Plus or Team subscription to access this feature, but once inside, the process is remarkably straightforward.

If you’re aiming for more complex automation — such as integrating your agent with email systems, customer databases, or CRMs — you may want to explore other no-code platforms like Make.com (formerly Integromat), Dialogflow, or Bubble.io. These offer visual builders where you can map out flows, connect apps, and define logic — all without needing to write a single line of code.

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Step 3: Use ChatGPT’s Custom GPT Builder

Let’s say you’ve opted for the Custom GPT route — here’s how to get started.

First, log in to your ChatGPT account and select “Explore GPTs” from the sidebar. Click on “Create,” and you’ll be prompted to describe your agent in natural language. That’s it — just describe what the agent should do, how it should behave, and what tone it should take. For example:

“You are a friendly and professional assistant for my online skincare shop. You help customers with questions about product ingredients, delivery options, and how to track their order status.”

Once you’ve set the description, you can go further by uploading reference materials such as product catalogues, FAQs, or policies. These will give your agent deeper knowledge to draw from. You can also choose to enable additional tools like web browsing or code interpretation, depending on your needs.

Then, test it. Interact with your agent just like a customer would. If it stumbles, refine your instructions. Think of it like coaching — the more clearly you guide it, the better the output becomes.


Step 4: Go Further with Visual Builders

If you’re looking to connect your agent to the outside world — such as pulling data from a spreadsheet, triggering a workflow in your CRM, or sending a Slack message — that’s where tools like Make.com come in.

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These platforms allow you to visually design workflows by dragging and dropping different actions and services into a flowchart-style builder. You can set up scenarios like:

  • A user asks the agent, “Where’s my order?”
  • The agent extracts key info (e.g. email or order number)
  • It looks up the order via an API or database
  • It responds with the latest shipping status, all in real time

The experience feels a bit like setting up rules in Zapier, but with more control over logic and branching paths. These platforms open up serious possibilities without requiring a developer on your team.


Step 5: Train It, Test It, Then Launch

Once your agent is built, don’t stop there. Test it with real people — ideally your target users. Watch how they interact with it. Are there questions it can’t answer? Instructions it misinterprets? Fix those, and iterate as you go.

Training doesn’t mean coding — it just means improving the agent’s understanding and behaviour by updating your descriptions, feeding it more examples, or adjusting its structure in the visual builder.

Over time, your agent will become more capable, confident, and useful. Think of it as a digital intern that never sleeps — but needs a bit of initial training to perform well.


Why Build One?

The most obvious reason is time. An AI agent can handle repetitive questions, assist users around the clock, and reduce the strain on your support or operations team.

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But there’s also the strategic edge. As more companies move towards automation and AI-led support, offering a smart, responsive agent isn’t just a nice-to-have — it’s quickly becoming an expectation.

And here’s the kicker: you don’t need a big team or budget to get started. You just need clarity, curiosity, and a bit of time to explore.


Where to Begin

If you’ve got a ChatGPT Plus account, start by building a Custom GPT. You’ll get an immediate sense of what’s possible. Then, if you need more, look at integrating Make.com or another builder that fits your workflow.

The world of agentic AI is no longer reserved for the technically gifted. It’s now open to creators, business owners, educators, and anyone else with a problem to solve and a bit of imagination.


What kind of AI agent would you build — and what would you have it do for you first? Let us know in the comments below!

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Which ChatGPT Model Should You Choose?

Confused about the ChatGPT model options? This guide clarifies how to choose the right model for your tasks.

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ChatGPT model

TL;DR — What You Need to Know:

  • GPT-4o is ideal for summarising, brainstorming, and real-time data analysis, with multimodal capabilities.
  • GPT-4.5 is the go-to for creativity, emotional intelligence, and communication-based tasks.
  • o4-mini is designed for speed and technical queries, while o4-mini-high excels at detailed tasks like advanced coding and scientific explanations.

Navigating the Maze of ChatGPT Models

OpenAI’s ChatGPT has come a long way, but its multitude of models has left many users scratching their heads. If you’re still confused about which version of ChatGPT to use for what task, you’re not alone! Luckily, OpenAI has stepped in with a handy guide that outlines when to choose one model over another. Whether you’re an enterprise user or just getting started, this breakdown will help you make sense of the options at your fingertips.

So, Which ChatGPT Model Makes Sense For You?

Currently, ChatGPT offers five models, each suited to different tasks. They are:

  1. GPT-4o – the “omni model”
  2. GPT-4.5 – the creative powerhouse
  3. o4-mini – the speedster for technical tasks
  4. o4-mini-high – the heavy lifter for detailed work
  5. o3 – the analytical thinker for complex, multi-step problems

Which model should you use?

Here’s what OpenAI has to say:

  • GPT-4o: If you’re looking for a reliable all-rounder, this is your best bet. It’s perfect for tasks like summarising long texts, brainstorming emails, or generating content on the fly. With its multimodal features, it supports text, images, audio, and even advanced data analysis.
  • GPT-4.5: If creativity is your priority, then GPT-4.5 is your go-to. This version shines with emotional intelligence and excels in communication-based tasks. Whether you’re crafting engaging narratives or brainstorming innovative ideas, GPT-4.5 brings a more human-like touch.
  • o4-mini: For those in need of speed and precision, o4-mini is the way to go. It handles technical queries like STEM problems and programming tasks swiftly, making it a strong contender for quick problem-solving.
  • o4-mini-high: If you’re dealing with intricate, detailed tasks like advanced coding or complex mathematical equations, o4-mini-high delivers the extra horsepower you need. It’s designed for accuracy and higher-level technical work.
  • o3: When the task requires multi-step reasoning or strategic planning, o3 is the model you want. It’s designed for deep analysis, complex coding, and problem-solving across multiple stages.

Which one should you pick?

For $20/month with ChatGPT Plus, you’ll have access to all these models and can easily switch between them depending on your task.

But here’s the big question: Which model are you most likely to use? Could OpenAI’s new model options finally streamline your workflow, or will you still be bouncing between versions? Let me know your thoughts!

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