Marketing
AI Ads Stir Up Conversations: The Future of Marketing in Asia
AI in Marketing: The buzz, human creativity’s role, consumer perception, future trends, expert opinions, and AI’s impact on advertising.
Published
7 months agoon
By
AIinAsia
TL;DR:
- AI-generated ads by the Ministry of Finance (MOF) sparked debate due to noticeable errors.
- Experts agree that AI in marketing should complement human creativity and meet quality standards.
- AI is increasingly being adopted by organisations, with 47% allocating teams for its implementation.
The Buzz Around AI-Generated Ads
The Ministry of Finance (MOF) in Singapore recently released AI-generated images to promote its Assurance Package. These images, featuring families and an elderly couple, quickly became a hot topic online. Netizens were quick to point out errors, such as extra fingers and toes, leading to criticism and debate. Some questioned why real images weren’t used, while others found the AI-generated pictures unsettling.
Will Lee, managing director at That Marketing Guy, noted, “AI has been known to generate flawed visuals, and the tech isn’t mature enough to be allowed to be used in actual work.” He emphasised the need for responsible editing and understanding what works and what doesn’t.
The Role of Human Creativity in AI Marketing
Experts agree that AI should complement, not replace, human creativity. Jeff Cheong, CEO at DDB Group Singapore, explained, “Tools such as gen AI come alive when the right human talents use it.” He encouraged experimentation but stressed the importance of purpose and ideas behind AI use.
Robert Gaxiola, managing partner at PLAYBOOK XP, highlighted the current limitations of AI in illustrating people, describing the results as sometimes “creepy.” He believes that AI imagery and video offer speed and cost reduction but must be used cautiously.
Ali Shabaz, former chief creative officer at M&C Saatchi Group Singapore, emphasised the need for quality standards. He stated, “Advertising and marketing have always depended on human creativity, and that can’t be supplemented by AI.”
The Impact of AI on Consumer Perception
Recent studies show that consumers can spot AI-generated content, with millennials being the most successful at it. Interestingly, 56% of participants in a Bynder study preferred AI-generated work, while 52% said they would be less engaged if they suspected content was AI-generated.
Andy Greenaway, CEO and CCO of The TAO of Advertising, stressed that new tech should improve quality and save time. He compared AI to Polaroid, explaining that context matters in determining the appropriateness of technology use.
The Future of AI in Marketing
Kunal Jeswani, group CEO of Ogilvy Singapore & Malaysia, encouraged continued experimentation with AI. He warned against using AI merely because it’s cheaper or faster, emphasising the need for a strong creative idea first.
Organisations are increasingly adopting AI, with 47% allocating teams for its implementation in marketing campaigns. A significant portion of the marketing technology budget is being dedicated to generative AI, indicating its growing importance.
The Potential and Pitfalls of AI in Advertising
AI offers immense potential in marketing, but it also presents challenges. The Toys “R” Us ad, created entirely by OpenAI’s text-to-video tool, Sora, faced criticism for lacking authenticity and human touch. This highlights the need for AI to complement, rather than replace, human creativity.
Expert Opinions on AI in Marketing
Will Lee, Managing Director at That Marketing Guy:
“AI has been known to generate flawed visuals, and the tech isn’t mature enough to be allowed to be used in actual work.”
Jeff Cheong, CEO at DDB Group Singapore:
“Tools such as gen AI come alive when the right human talents use it.”
Robert Gaxiola, Managing Partner at PLAYBOOK XP:
“It is all still very cowboy right now with imagery and video. I think the new tools are evolving very fast and we must be leading this as creators.”
Ali Shabaz, Former Chief Creative Officer at M&C Saatchi Group Singapore:
“Advertising and marketing have always depended on human creativity, and that can’t be supplemented by AI.”
Andy Greenaway, CEO and CCO of The TAO of Advertising:
“New tech in advertising should be viewed as a tool. It is there to improve quality and save time.”
Kunal Jeswani, Group CEO of Ogilvy Singapore & Malaysia:
“If the work we produce with AI as marketers and advertisers is not significantly better than what someone sitting at home can do with a free AI tool, our work will look tacky, and people will say it looks tacky.”
Comment and Share:
What do you think about the future of AI in marketing? Have you seen any AI-generated ads that impressed you? Share your thoughts and experiences below, and don’t forget to subscribe for updates on AI and AGI developments.
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- To learn more about the Singapore MOF ad that has raised this controversy, tap here.
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Marketing
AI Storms the 2025 Super Bowl: Post-Hype Breakdown of the Other Winners and Losers
Discover how AI dominated 2025 Super Bowl ads, from Gemini’s cheese slip-up to OpenAI’s pointillism debut, we assess them all here.
Published
3 days agoon
February 17, 2025By
AIinAsia
TL;DR – What You Need to Know in 30 Seconds
- AI Dominance: The 2025 Super Bowl was flooded with ads showcasing AI, indicating the tech is truly mainstream.
- Google Gemini: A heartfelt dad-and-daughter ad overshadowed an earlier mishap over questionable cheese consumption stats (50–60% for gouda?).
- Salesforce: Matthew McConaughey dashed through Heathrow, highlighting how an autonomous AI agent (Agentforce) could simplify travel chaos.
- Cirkul: Actor Adam Devine poked fun at AI errors by accidentally ordering 100,000 water bottles—then offered 100,000 free ones to viewers.
- OpenAI: Debuted a pointillism-themed Super Bowl ad emphasising innovative leaps and stoking mixed reactions about generative AI’s impact.
- Meta: Promoted Ray-Ban Meta smart glasses in an artsy spot featuring three “Chris” celebrities, a $6.2 million banana, and a gallery trip.
- GoDaddy: Showed off “Airo,” an AI tool for small businesses, starring Walton Goggins, implying you can “fake it till you make it” with AI designs.
- Beyond Tech Giants: Smaller companies like Ramp (supported by Eagles RB Saquon Barkley) also took out ads, proving AI is everywhere.
The Big Picture: Eagles, Ads, and AI Everywhere
Before we break down the ads—and there were plenty worth discussing—let’s set the stage. The Philadelphia Eagles soared to a decisive victory, dismantling the competition on the field (much to the dismay of the opposing team’s fans). Meanwhile, the commercials became a veritable parade of AI: from big-league tech giants to scrappy startups, everyone wanted to show off their shiny new chatbots, generative design tools, or smart glasses.
It wasn’t just the usual suspects like Google and Meta. We also had appearances from CRM titan Salesforce, AI-first marketing from OpenAI, a cheeky cameo from GoDaddy, and even a water bottle brand, Cirkul, poking fun at the occasional “hallucination” AI can produce. If there’s one takeaway, it’s that we’re in an era where AI is no longer just lurking in tech blogs or sci-fi flicks—it’s playing centre stage (or midfield, if you prefer). Now, let’s shuffle the order of these ads to keep things fresh, shall we?
1. Google: Cheese Fiascos and a Heart-Warming Dad Moment | ★★☆☆☆
What Happened:
- Google went sentimental with a father-daughter storyline to show off its Gemini AI. Think last-minute job interviews and sweet pep talks.
- The brand also caught flak for a separate cheese-shop-themed ad. Gemini stated gouda accounted for “50–60%” of global cheese consumption, which turned out to be, well… questionable. Google hastily fixed it, but the internet still had a field day calling it “cheesy AI.”
Industry Take:
- Ad experts found the emotional approach refreshing—less geeky, more real-life.
- The cheese fiasco sparked debate on the dangers of “AI hallucinations.” Jerry Dischler (Google’s cloud apps prez) defended it, saying it came from cheese.com, but folks remained sceptical.
Public Buzz:
- Plenty of “Aww!” reactions to the father-daughter tale.
- Social media teased the “gouda slip-up,” with tweets like “Cheddar’s not impressed.”
Overall:
- Sweet sentiment meets minor embarrassment—but hey, at least we all learned to double-check our cheese facts.
2. Salesforce: Matthew McConaughey Races Through Heathrow | ★★★☆☆
What Happened:
- Matthew McConaughey and Woody Harrelson comedic skits: Matt misses flights, gets soaked, basically endures a travel meltdown because he didn’t use “Agentforce,” Salesforce’s shiny new AI tool.
- Woody smugly coasts by with real-time updates from the AI.
Industry Take:
- Experts liked the “practical AI” angle—showing how it solves actual problems.
- Some found it a tad safe, lacking the pizzazz of other spots. Also, internal chatter about layoffs overshadowing big ad spend caused mild grumbling.
Public Buzz:
- Audiences enjoyed the “True Detective” duo. Many tweeted “Alright, alright, alright, that was kinda cute.”
- Not as viral as the night’s more outrageous ads, but still a respectable comedic performance.
Overall:
- A breezy, Hollywood-friendly way to show AI in everyday life—yet overshadowed by bigger controversies and bigger laughs elsewhere
3. Cirkul: 100,000 Free Water Bottles—and a Big AI Oops | ★★★★½
What Happened:
- Comedian Adam Devine tries to order one water bottle with an AI assistant but ends up with 100,000. Instead of calling it a “glitch,” Cirkul just gave 100,000 away for free—yes, really
Industry Take:
- AdWeek and TechCrunch gave it high marks for turning an AI facepalm into a playful promo.
- Folks loved the real-life activation—giving away freebies turned watchers into happy recipients.
Public Buzz:
- “Wait, are they seriously sending 100,000 bottles?!” soared across Twitter.
- Adam Devine’s panicked comedy vibe won hearts. People were thoroughly hydrated and entertained.
Overall:
- Hilarious scenario with a real giveaway to back it up. One of the game’s feel-good stunts.
4. OpenAI: From Rebrands to Black Dots and Divided Opinions | ★★★☆☆
What Happened:
- OpenAI’s first Super Bowl splash portrayed ChatGPT like the next great invention, complete with dot-by-dot animation referencing human milestones (lightbulb, moon landing, first email)
- Dubbed “The Intelligence Age,” it concluded with the black-and-white visuals morphing into the ChatGPT logo.
Industry Take:
- TechRadar loved the bold style, calling it a “standout moment”
- Some critics worried it felt too lofty or abstract—an epic vibe without a clear product demo.
Public Buzz:
- Mixed. Some folks got goosebumps (“Are we witnessing history?!”), others found it borderline cryptic
- Massive spike in people Googling “What is ChatGPT?” That’s a marketing win right there
5. Meta: Smart Glasses, Bananas, and the Chris Trifecta | ★★★★☆
What Happened:
- Chris Hemsworth, Chris Pratt, and Kris Jenner star in a swanky art gallery caper… except the gallery turns out to be Jenner’s house. Pratt uses the AI glasses to check the art (a banana taped to a wall—nice nod to overpriced modern “art”). Hemsworth devours said banana. Chaos ensues.
Industry Take:
- Campaign called it “celebrity power to the max,” praising the comedic premise.
- Critics said it’s a slick, star-studded way to showcase AR without scaring folks away with too much tech-speak.
Public Buzz:
- Everyone loved the “Chris trifecta.” Memes about Hemsworth literally eating “$6 million worth of banana.”
- Some teased that the storyline was random, but found it funny enough to Google “Ray-Ban Meta glasses.”
Overall:
- A comedic trifecta that made AR glasses look fun and user-friendly.
6. GoDaddy: “Airo,” Goggles, and the Magic of AI Pretence | ★★★★☆
What Happened:
- Walton Goggins plays a clueless entrepreneur hawking “Goggins’ Goggle Glasses,” only to reveal he’s faking it with GoDaddy’s AI tool, Airo.
- It’s basically “fake it till you make it,” courtesy of an AI doing your website, branding, and marketing.
Industry Take:
- Lauded as a clever, comedic twist on small biz struggles—just in 30 seconds.
- Some critics said it might be too “inside joke” if you don’t know Goggins, but overall effective.
Public Buzz:
- People asked, “Who is that hilarious guy??” (He’s been in Justified, Righteous Gemstones, etc.)
- Entrepreneurs found it relatable. Goggins messing up everything from a crime scene to a NASCAR was comedic gold.
Overall:
The Overall Buzz: Fintech, Football, and AI in Everything
Aside from these showstoppers, there were plenty more glimpses of AI scattered throughout the night. Several startups, like Ramp—a fintech company in which Eagles’ running back Saquon Barkley happens to be an investor—also grabbed ad slots. While not necessarily overshadowing the big players, these smaller spots collectively emphasised an important shift: AI is no longer a niche add-on or “special feature.” Instead, it’s woven into the fabric of nearly every tech product we use, whether that’s an email client that suggests replies or a chatbot that checks the weather for you.
It’s also telling that many of these ads had comedic undertones about AI’s potential to err. Whether it’s ordering way too many water bottles or spouting questionable cheese trivia, advertisers seemed eager to show that “yes, AI can be brilliant and even life-changing, but it’s also not perfect.” In a sense, that could be a clever psychological buffer—when users inevitably experience an AI “hiccup” in real life, they might just recall that cheerful commercial that made a joke out of the entire ordeal.
Why This Super Bowl Matters for AI
The 2025 Super Bowl might very well go down in history as the moment AI advertising turned mainstream. Sure, we’ve seen AI in marketing for ages, but rarely in such a brazen, front-and-centre fashion. The cost of a Super Bowl ad alone suggests the confidence these companies have in the technology’s mass appeal. And the variety of participants—OpenAI, Meta, Google, Salesforce, GoDaddy, Cirkul—demonstrates how AI touches virtually every sector, from enterprise software to consumer gadgets to… yes, even your water bottle.
Moreover, this was a chance for big brands to shape the narrative about AI. Whether it’s Google emphasising helpfulness with a father and daughter story, or OpenAI framing ChatGPT as the culmination of centuries of innovation, each brand wants to define why AI matters and how it should be perceived. It’s not just about brand awareness; it’s about public sentiment and trust, which are crucial for technologies that have the potential to radically reshape how we work and live.
The Hype vs. Reality: Are We Expecting Too Much?
One might argue that dropping millions on a 30-second spot for an AI product can create outsized expectations. After all, seeing Chris Hemsworth munching on a banana in Ray-Ban Meta glasses doesn’t necessarily translate into advanced machine learning that flawlessly enriches your daily life. But the Super Bowl has always been a stage for big visions, sensational illusions, and aspirational “could be” scenarios.
At the end of the day, these ads are teasers. They highlight the best of what’s possible, but they don’t always show the messy trials behind the scenes. For instance, Google had to re-edit an ad after the Gemini chatbot gave a suspect cheese stat. AI hallucinations are a genuine issue across the industry, and companies are still grappling with how to best mitigate them. So, yes, the hype is real, but the reality is that AI remains a work in progress (and probably always will be to some extent).
Looking Ahead: AI’s Next Steps After the Game
With all eyes on AI post-Super Bowl, the real question is how these tools will evolve in the coming months. Will Google’s Gemini refine its knowledge base to avoid future cheese fiascos? Will OpenAI’s rebrand continue to dazzle or fade into the background as new generative models surface? Will Meta’s Ray-Bans become a staple of museum-goers, or just another flashy gadget that ends up in a drawer?
The single biggest takeaway is that AI isn’t just for techies. It’s for parents helping their kids, travellers trying to rebook flights, small business owners launching new products, or even Hollywood actors messing around with custom goggles. And with the massive audience that the Super Bowl commands, you can bet the mainstream adoption of AI will only accelerate.
So keep your eyes peeled for more comedic AI slip-ups, more tear-jerking AI success stories, and more heated debates over data privacy, ethics, and job automation. Because if the 2025 Super Bowl taught us anything, it’s that AI is here to stay—and it’s ready to commandeer some of the most prime advertising real estate on the planet.
What do YOU think?
Are we celebrating AI’s mainstream moment too eagerly, risking a reality check once the shiny Super Bowl spotlight fades and the inevitable flaws of AI come back into focus? Let us know in the comments below.
You may also like:
- ChatGPT Prompts for PR Success
- AI Ads Stir Up Conversations: The Future of Marketing in Asia
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- Or read the game play-by-lay by tapping here.
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Marketing
10 Prompts to Write a Standout LinkedIn Post with ChatGPT
Want to stand out on LinkedIn? Use these 10 ChatGPT prompts to craft engaging posts that build your personal brand and spark conversations.
Published
2 weeks agoon
February 6, 2025By
AIinAsia
TL;DR
- AIAcademy.Asia: This series helps you master work skills with ChatGPT. In this article, we focus on creating impactful LinkedIn posts.
- ChatGPT can help you craft posts that celebrate milestones, share insights, and spark engagement.
- Includes 10 actionable prompts like “Share a career milestone,” “Celebrate team success,” and “Ask for opinions.”
- Use these prompts to build your personal brand, connect with your network, and stand out on LinkedIn.
Craft LinkedIn Posts That Shine with ChatGPT
LinkedIn is more than just a digital résumé—it’s a platform to share your voice, build your personal brand, and connect with like-minded professionals. But writing a LinkedIn post that stands out in a sea of content can feel daunting.
With ChatGPT, you can craft engaging, impactful LinkedIn posts that resonate with your audience. Whether you’re celebrating a career milestone, sharing an industry insight, or showcasing a project, these prompts will help you write posts that get noticed and spark conversations.
Quick Tips for LinkedIn Post Prompts
To make your LinkedIn posts shine, keep these tips in mind:
- Define Your Goal: Be clear about what you want to achieve—whether it’s engagement, visibility, or storytelling.
- Know Your Audience: Tailor your tone and content to the professionals in your network.
- Focus on Authenticity: LinkedIn posts perform best when they are personal, genuine, and relatable.
Top 10 Prompts to Write a Standout LinkedIn Post with ChatGPT
1. Share a Career Milestone
Prompt: “Write a celebratory LinkedIn post about my promotion to [new role]. Thank my mentors and highlight key lessons from the journey.”
- Why It Works: It combines personal achievement with gratitude, which resonates with audiences.
2. Showcase a Project
Prompt: “Draft a LinkedIn post highlighting the success of [project name]. Include the challenges faced, the solution implemented, and the impact achieved.”
- Why It Works: It demonstrates your expertise and storytelling skills.
3. Offer Industry Insights
Prompt: “Write an engaging LinkedIn post sharing my thoughts on [industry trend or event]. Keep it professional but conversational.”
- Why It Works: It positions you as a thought leader in your field.
4. Celebrate Team Success
Prompt: “Draft a LinkedIn post celebrating my team’s achievement on [specific accomplishment]. Highlight their hard work and collaboration.”
- Why It Works: It shows leadership and appreciation, which builds credibility.
5. Share Lessons Learned
Prompt: “Write a reflective LinkedIn post about a challenge I faced in [situation]. Share the lessons I learned and how they shaped my career.”
- Why It Works: It makes your post relatable and valuable to others.
6. Ask for Opinions
Prompt: “Draft a LinkedIn post asking my network’s opinion on [specific question or topic]. Encourage comments and discussion.”
- Why It Works: It boosts engagement by inviting your audience to share their thoughts.
7. Promote an Event or Webinar
Prompt: “Write a LinkedIn post promoting my upcoming webinar on [topic]. Include the date, time, and key takeaways for attendees.”
- Why It Works: It informs your audience and creates excitement around your event.
8. Celebrate a Professional Relationship
Prompt: “Write a LinkedIn post thanking a mentor or colleague who has significantly impacted my career. Share what I’ve learned from them.”
- Why It Works: It’s heartfelt and fosters stronger professional connections.
9. Share a Personal Story
Prompt: “Write a LinkedIn post sharing a personal story about [specific experience]. Tie it back to a career lesson or professional takeaway.”
- Why It Works: Stories make posts relatable and memorable.
10. Announce a Career Move
Prompt: “Draft a LinkedIn post announcing my transition to [new role/company]. Highlight why I’m excited and what I hope to achieve.”
- Why It Works: It keeps your network updated and builds excitement about your journey.
Elevate Your LinkedIn Game with ChatGPT
Your LinkedIn posts are an extension of your personal brand—make them count! Use these ChatGPT prompts to write posts that engage, inspire, and connect with your network. Experiment with tone, format, and storytelling to find what resonates most with your audience.
Have you tried these prompts or have a LinkedIn success story to share? Join the conversation in the comments below!
Useful Links:
- We’ve already explored the “Top 10 Prompts to Write Better Emails with ChatGPT“—tap here to read that now.
- Have a prompt of your own or a success story to share? Drop a comment below or connect with us on X/Twitter here. We’d love to hear how AIAcademy Asia is helping you level up. You can also sign up for our newsletter here.
- Try these prompts on the free version of ChatGPT by tapping here.
- Want to level up your AI skills in a more structured environment? Visit AIAcademey.asia to learn more.
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Learning
Spot the Fakes! Learn How to Build AI Models (Step-by-Step Guide)
Traditional modeling is becoming obsolete. Discover how to build AI models from start to finish for cost savings, perfect consistency, and future-proof e-commerce.
Published
2 weeks agoon
February 4, 2025By
AIinAsia
TL;DR
- Full AI Model Creation Process: Learn how to build your own AI models from zero to launch.
- Cost Efficiency: See how AI reduces expensive resources in fashion and beyond.
- Perfect Consistency: Discover how AI delivers flawless results in clothing and branding applications.
- Kling’s 1.6 Video Model: Explore a cutting-edge example of AI-driven design.
- E-Commerce & Virtual Try-Ons: Experience how AI is reshaping online shopping.
- Influencer Marketing & Custom Tees: See how AI amplifies content creation and personalisation.
- Future of AI: Get insights into how AI will revolutionise content creation and entrepreneurship.
The AI Revolution in Model Creation
AI models aren’t just for tech giants anymore. With the right workflows, anyone can harness the power of AI to streamline processes, create unique content, and minimise costs. This video walks you through each stage—from setting up data to final deployment—showcasing how to implement AI in real-world scenarios.
Why Watch This Video?
- Comprehensive Walkthrough: Perfect for both beginners and experienced users looking to apply AI to various fields like fashion, marketing, and e-commerce.
- Cost-Saving Strategies: Learn how to eliminate expensive resources—like professional photography sessions—and replace them with AI solutions.
- Enhance User Experience: From virtual try-ons to consistent product images, see how AI improves customer engagement and satisfaction.
- Customisation & Versatility: Whether it’s creating your own T-shirt line or offering AI-powered modelling services, discover unlimited avenues for monetisation.
Video Breakdown (Timestamps)
- 00:00 – Introduction to AI-Powered Fashion Photography
Overview of how AI is reshaping fashion photography and content creation. - 03:01 – Cost Efficiency: Eliminating Expensive Resources
Learn how AI cuts down on the need for costly equipment and studio time. - 06:01 – Achieving Perfect Consistency in Clothing Applications
See how AI ensures consistent results in branding and apparel design. - 09:01 – Exploring Kling’s 1.6 Video Model Features
A deep dive into the innovative features of Kling’s AI-driven video model. - 12:01 – AI in E-Commerce: Virtual Try-On Experiences
Discover how AI is changing online shopping through interactive virtual try-ons. - 15:01 – Influencer Marketing Enhanced by AI
Explore how AI amplifies campaigns, automates tasks, and boosts engagement. - 18:01 – Creating and Customizing T-Shirt Designs with AI
Turn creative ideas into tangible products quickly and efficiently. - 21:01 – Offering AI Modeling Services for E-Commerce
Find out how to package and sell AI-driven modeling solutions to businesses. - 24:01 – Final Thoughts: The Future of AI in Content Creation
Get a glimpse of what lies ahead as AI continues to evolve and disrupt industries.
Ready to see how AI models are taking over the industry? Watch the video below and discover how you can stay ahead of the curve!
Stay tuned for more AI insights and practical tips—your journey into the future of AI-powered content creation starts now!
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- Or visit Kling now by tapping here.
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