Business
Adrian’s Arena: East Meets West – Contrasting AI Partnership Strategies for OpenAI
Discover the impact of AI partnerships in APAC, focusing on OpenAI collaborations and future trends in AI technology.
Published
2 months agoon
TL;DR:
- APAC’s AI Spending Growth: Projected to reach $78 billion by 2027, growing at a 24.5% CAGR
- Government Support: China and Singapore lead in AI investments and strategies, positioning APAC as a global AI hub by 2030
- OpenAI Partnerships: Enhance customer experiences, streamline operations, and drive economic growth, with notable success in Toyota’s advertising and Ping An’s insurance operations
- AI Talent Development: SQREEM Technologies and SGTech launch a symposium to address the AI talent shortage in APAC
- Future Trends: AI is integral to smart cities, healthcare, and economic growth, with OpenAI playing a central role.
The Role of OpenAI Collaborations and Emerging Trends in AI Technology
Artificial Intelligence (AI) is driving substantial technological advancements globally, with the Asia-Pacific (APAC) region at the forefront of this revolution.
AI is transforming industries such as healthcare, retail, finance, and logistics by enhancing operational efficiency and improving customer experiences.
Governments across APAC play a key role in facilitating AI adoption. For example, China is a global leader in AI investments, with Singapore’s National AI Strategy positioning the country as a global AI hub by 2030.
APAC’s AI spending is projected to reach $78 billion by 2027, growing at a 24.5% compound annual growth rate (CAGR).
AI’s Role in APAC’s Business Landscape
AI is becoming indispensable across various sectors in APAC. Countries like China, Japan, and South Korea are integrating AI into national strategies to boost productivity, automate complex tasks, and improve customer experiences (read more at Grand View Research). Retailers are leveraging AI to offer hyper-personalised marketing, while financial services use AI-driven analytics to enhance decision-making and manage risks (read more at IDC).
Why OpenAI Partnerships are Key to Unlocking AI’s Potential in APAC
Unlocking AI’s full potential across APAC requires strategic partnerships that combine OpenAI’s expertise with local market knowledge. These collaborations ensure that businesses across the region can implement AI solutions tailored to the specific needs of their industries.
OpenAI’s Role in Building Effective Partnerships
OpenAI plays a crucial role in enabling businesses to deploy AI solutions that drive operational excellence and improve customer experiences. Here’s how OpenAI partnerships benefit businesses in APAC:
- Enhanced Customer Experiences: OpenAI’s GPT models help businesses enhance customer engagement through AI-powered, real-time interactions. These models can improve customer service operations, making them more responsive and personalised.
- Operational Efficiencies: OpenAI’s AI tools streamline business processes such as supply chain management, predictive analytics, and decision-making, helping businesses save time and reduce operational costs
By partnering with OpenAI, companies in APAC can access cutting-edge AI technology that enables scalable innovation across industries. At SQREEM Technologies, where I serve as the interface globally between pricing, partner negotiations, and contracts, we see firsthand how OpenAI’s advanced AI capabilities can significantly improve marketing, customer experiences, and operational efficiencies without relying on invasive tracking methods.
Real-World Impact: OpenAI-Driven AI Partnerships in APAC
AI-powered solutions are already making a tangible impact across industries in APAC, thanks to key partnerships with OpenAI:
1. Personalised Marketing at Scale: Toyota’s AI-Powered Advertising in Japan
Toyota leveraged OpenAI’s models to build a more targeted advertising strategy, significantly boosting customer engagement and increasing click-through rates by 40%.
Using OpenAI-powered insights, Toyota developed highly customised marketing campaigns that delivered personalised experiences, driving conversions and improving customer retention.
Using OpenAI-powered insights, Toyota developed highly customised marketing campaigns that delivered personalised experiences, driving conversions and improving customer retention.
Read More: Toyota’s AI success
2. Optimised Decision-Making: Ping An Insurance’s AI Transformation in China
Ping An partnered with OpenAI to optimise its operations, from improving customer service through AI chatbots to enhancing risk management processes. OpenAI’s models helped reduce claims-processing times by 40% and improved fraud detection.
In APAC, companies adopting AI, especially through collaborations with OpenAI, often see substantial improvements across business operations, leading to significant savings and efficiency gains.
Read More: Ping An’s AI journey
Strengthening Global Partnerships: OpenAI in APAC vs. Western Markets
At SQREEM Technologies, we leverage similar AI tools in our collaborations, enabling businesses to design privacy-compliant marketing campaigns that deliver results.
By analysing data from apps, websites, and even connected TVs, brands like Rakuten are using AI to predict shopping habits and adjust their marketing strategies. It’s all about staying ahead of the competition and giving customers exactly what they’re looking for.
As the global interface for pricing, partner negotiations, and contracts at SQREEM Technologies, I have observed distinct differences in how partnerships form between APAC and Western markets.
East vs West AI Strategies
In Western markets, AI partnerships often focus on solving specific, narrow issues such as automating customer service or improving operational efficiency.
In contrast, OpenAI partnerships in APAC are often holistic and long-term. For example, companies in Japan and South Korea tend to integrate AI solutions into broader business operations, adopting OpenAI technologies not only for customer management but also for supply chain optimisation and predictive analytics.
This approach reflects the more transformative, enterprise-wide AI adoption seen in APAC markets.
The Future of AI in APAC: OpenAI’s Collaborative Approach
1. Driving Economic Growth
The AI market in APAC is projected to grow to $734.7 billion by 2030, with OpenAI positioned to play a central role in sectors like finance, manufacturing, and retail (reference here). Collaborations between OpenAI and local companies will continue to drive economic growth and business transformation in these industries.
2. Smart Cities and Urbanisation
AI is integral to the development of smart cities across APAC, with OpenAI providing the underlying technology that helps governments and businesses tackle urban challenges. For example, AI-driven smart city projects in Singapore and China are using OpenAI’s models to optimise traffic systems and enhance public safety.
3. AI in Healthcare and Precision Medicine
Healthcare remains one of the fastest-growing sectors for AI adoption in APAC, with OpenAI models being used to improve diagnostics, treatment planning, and remote healthcare solutions. In Singapore, hospitals are already applying AI to improve patient outcomes (reference here).
Partnering with SGTECH to Aid AI Talent Development and Upskilling: SQREEM’s Symposium
The APAC region continues to face a significant shortage of skilled AI professionals. To address this, SQREEM Technologies has partnered with SGTech to launch a symposium focused on AI and digital marketing upskilling in H2 2024. This initiative is designed to build a talent pipeline to meet the region’s growing demand for AI experts, while paying a potential rebate to employers upon completion for each successful participant.
Participants develop skills in AI tools, data analytics, and media planning while ensuring compliance with data privacy laws.
For employees, the programme offers a path to acquiring high-demand AI skills, while employers benefit from building AI-savvy teams. SQREEM strengthens its position as a leader in AI education, ensuring a sustainable pipeline of skilled professionals
The six-month on-the-job training programme offers hands-on AI experience in real-world projects, including four key modules: AI & Technology, Media Ecosystem, Data Safety, and Digital Content.
OpenAI’s Role in APAC’s AI Future
The future of AI in APAC is bright, but realising its full potential will require strong partnerships with leaders like OpenAI. By fostering collaborations that address both local and global challenges, OpenAI is helping businesses across the region unlock the transformative potential of AI.
As the global interface for pricing, partner negotiations, and contracts at SQREEM Technologies, I’ve witnessed how OpenAI partnerships can drive innovation across industries.
In APAC, businesses adopt AI with a long-term, strategic vision, and OpenAI’s cutting-edge technologies are pivotal to this transformation. By working together, we can ensure that AI continues to drive meaningful change, growth, and innovation across APAC.
Comment and Share:
What are your thoughts on the future of AI partnerships in APAC? How do you see OpenAI’s role evolving in this dynamic region? We’d love to hear your insights! Don’t forget to subscribe for updates on AI and AGI developments and share your experiences with AI and AGI technologies in the comments below. Let’s build a community of tech enthusiasts together!
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Author
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Adrian is an AI, marketing, and technology strategist based in Asia, with over 25 years of experience in the region. Originally from the UK, he has worked with some of the world’s largest tech companies and successfully built and sold several tech businesses. Currently, Adrian leads commercial strategy and negotiations at one of ASEAN’s largest AI companies. Driven by a passion to empower startups and small businesses, he dedicates his spare time to helping them boost performance and efficiency by embracing AI tools. His expertise spans growth and strategy, sales and marketing, go-to-market strategy, AI integration, startup mentoring, and investments. View all posts
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Business
Where Can Generative AI Be Used to Drive Strategic Growth?
GenAI strategic growth is driving significant investments and diverse use cases across Asia’s business landscape.
Published
2 weeks agoon
December 5, 2024By
AIinAsia
TL;DR
- Investment in GenAI is increasing, with nearly half of surveyed organisations planning to spend over $1 million.
- Challenges include resource shortages, knowledge gaps, and IT constraints.
- GenAI use cases are expanding across traditional and non-traditional business functions.
Generative AI: The Engine Driving Strategic Growth in Asia
As Generative AI (GenAI) evolves from a technological novelty to a core business driver, organisations across Asia are ramping up investments to capitalise on its transformative potential. A recent survey by Dataiku and Databricks, summarised in the report “AI, Today: Insights From 400 Senior AI Professionals on Generative AI, ROI, Use Cases, and More”, sheds light on how leaders are leveraging GenAI to navigate challenges, unlock new use cases, and drive measurable returns. Read the full report here.
A Strategic Commitment
Investment in GenAI is skyrocketing, with nearly half of the surveyed organisations planning to spend over $1 million on GenAI initiatives in the next year. This financial commitment signals a decisive move beyond experimentation toward strategic integration. With 90% of respondents already allocating funds—either from dedicated budgets (33%) or integrated into broader IT and data science allocations (57%)—GenAI is becoming an indispensable part of enterprise strategy.
However, only 38% of organisations have a dedicated GenAI budget. This indicates that while enthusiasm for GenAI is high, it often competes with other priorities within broader operational budgets.
Realising ROI Amidst Persistent Barriers
While 65% of organisations with GenAI in production report positive ROI, others struggle to achieve or quantify value effectively. Key challenges include:
- Resource Shortages: 44% lack internal or external resources to deploy advanced GenAI models.
- Knowledge Gaps: 28% of employees lack understanding of how to effectively utilise GenAI.
- IT Constraints: 22% face policy or infrastructure limitations, impeding GenAI adoption.
Cost remains a consistent concern, with unclear business cases ranking as a major barrier. For organisations aiming to justify investments, robust ROI measurement frameworks and employee upskilling programs are essential.
Expanding Use Cases: GenAI’s Versatility
One of GenAI’s defining strengths is its adaptability across business functions:
- Traditional Use Cases: Finance and operations lead in leveraging predictive analytics and automation.
- Non-Traditional Departments: HR and legal are exploring GenAI for recruitment, compliance automation, and contract management.
- Emerging Applications: Marketing teams use GenAI for personalised content creation, while R&D integrates it for simulation and prototyping.
The flexibility of GenAI is especially relevant in Asia, where diverse industries face unique challenges that GenAI can address.
AI Techniques Powering Transformation
The survey highlights key AI techniques that organisations are actively using:
- Predictive Analytics (90%) and Forecasting (83%) dominate in deployment.
- Large Language Models (LLMs) and Natural Language Processing (NLP) are widely adopted for understanding and generating human-like text.
- Reinforcement Learning and Federated Machine Learning are gaining traction, enabling advanced decision-making and secure data collaboration.
AI Pioneers: Setting the Standard
The survey identifies “AI Pioneers”—organisations that excel in AI adoption by combining advanced frameworks, ROI measurement, and significant investments:
- 54% of pioneers plan to spend over $1 million on GenAI, compared to 35% of their peers.
- Pioneers report higher confidence in leadership understanding of AI risks and benefits, with 69% achieving positive ROI from GenAI use cases.
These organisations often operate under mature models, such as the “Hub & Spoke” or “Embedded” structures, which facilitate cross-department collaboration and innovation.
Shifting Sentiments Around AI
Fears surrounding AI have become less polarised:
- Only 4% of respondents are “more worried than excited” about AI, down from 10% last year.
- Confidence in leadership understanding of AI risks and benefits rose by 12% year-over-year, reaching 56%.
This shift suggests that organisations are adopting balanced and pragmatic approaches to integrating AI into their operations.
The Path Forward for Asia-Pacific
Asia-Pacific businesses, known for their tech-forward mindset, are uniquely positioned to harness GenAI. However, success will depend on addressing key challenges:
- Building Knowledge: Invest in employee training to bridge knowledge gaps and empower teams.
- Strengthening IT Infrastructure: Simplify systems to align with GenAI’s demands.
- Quantifying ROI: Implement frameworks to measure returns, ensuring GenAI investments deliver clear business value.
Conclusion
The Dataiku and Databricks report demonstrates that GenAI is not only reshaping industries but also redefining organisational priorities. For Asia-Pacific, the opportunity is clear: lead the charge by embedding GenAI into core strategies, leveraging it across diverse functions, and overcoming barriers with strategic investments in talent and technology.
By doing so, organisations can unlock measurable returns and maintain a competitive edge in the global AI landscape. For an in-depth dive into the findings, access the full report here.
Join the Conversation
Interested in how Generative AI can drive strategic growth for your organisation? Share your thoughts and experiences with GenAI integration, challenges, and successes.
Don’t forget to comment below and share!
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Business
The Race is On: AI Gets Real, Slow and Steady Wins the Race
AI adoption is progressing cautiously across various sectors, with companies prioritising careful deliberation over rapid transformation.
Published
3 weeks agoon
December 4, 2024By
AIinAsia
TL/DR:
- AI adoption is progressing cautiously across various sectors, with companies prioritising careful deliberation over rapid transformation.
- Industries like healthcare and legal services are facing challenges in integrating AI due to inconsistencies and the need for human oversight.
- The tech and visual design sectors are seeing significant AI integration, with predictions of AI handling up to 80% of coding tasks by next year.
In the wake of ChatGPT’s dramatic arrival two years ago, companies are excited about generative AI’s possibilities but heading into 2025 with careful deliberation rather than rushing to transform their operations. The Channel Tunnel, one of the world’s most strained travel checkpoints, presents a compelling example of AI’s current limitations and practical applications.
Each day, 400 of the world’s largest locomotives cross the tunnel linking France and Britain, with nearly 11 million rail passengers and 2 million cars carried through annually. For GetLink, the company managing the 800-meter-long trains, caution around AI implementation remains paramount.
“We’re in a highly regulated business. We’re not kidding around. These are very strict procedures.”
Rather than controlling train operations, their AI primarily handles more mundane tasks like searching through rules and regulations. The legal sector, initially viewed as prime for AI disruption, tells a similar story.
“ChatGPT is obviously incredible. But it’s really quite hard to apply it in your day-to-day workflows in a way that is impactful,” noted James Sutton, founder and CEO of Avantia Law.
While AI excels at basic tasks like searching legal databases and generating simple summaries, more complex work requires careful human oversight.
Sutton explained that AI’s inconsistency remains a challenge:
“One contract I can put in and the AI kicks it out perfectly. Another one will be 40 percent right. That lack of certainty means lawyers still have to verify everything.”
The tech industry presents a more aggressive adoption curve. Google reports that 25 percent of its coding is now handled by generative AI. JetBrains CEO Kirill Skrygan predicts that by next year, AI will handle about 75-80 percent of all coding tasks.
“Developers are using AI as assistants to generate code, and these numbers are growing every day,” said Skrygan at the Web Summit in Lisbon. “The next level is coding agents that can resolve entire tasks usually assigned to developers.”
He suggested that over time, these agents could replace virtually all of the world’s millions of developers. Visual design industries, particularly fashion, are seeing significant impact from AI image generators like DALL-E, Midjourney, and Stable Diffusion. These tools are already transforming work habits and shortening time-to-market for new collections.
In healthcare, despite a study showing AI’s potential —including one where ChatGPT outperformed human doctors in diagnosis from case histories — practitioners remain hesitant to fully embrace the technology.
“They didn’t listen to AI when AI told them things they didn’t agree with,” Dr. Adam Rodman, who carried out the study, told the New York Times.
Companies face a complex calculation between innovation, prudence and how much they are willing to spend.
“It will take some time for the market to sort out all of these costs and benefits, especially in an environment where companies are already feeling hesitation around technology investments.”
Anant Bhardwaj, CEO of Instabase, believed that AI’s limitations were real but temporary.
“The real new innovation, like new physics or new ways of space exploration, those are still beyond the reach of AI… If people think that AI can solve every single human problem, the answer today is ‘No.’”
While AI excels at processing existing patterns and data, Bhardwaj argued it lacks the human curiosity needed to explore truly new frontiers. But he predicted that within the next decade, most industries will have some form of AI-driven operations, with humans in the backseat, but complete AI autonomy remains distant. Still, the disruption caused by AI is coming hard and fast, and countries must be prepared.
“White collar process work is hugely impacted, that’s already happening. Call centers is already happening,” Professor Susan Athey of Stanford University told a statistics conference at the IMF.
Athey, an economist of the tech industry, expressed worry about regions where a core profession such as call centers risked being swept away by AI.
“Those are ones I would really watch very carefully. Any country that specialises in call centers, I’m very concerned about that country,” she said.
The Cautious Approach to AI Adoption
- Regulated Industries: Sectors like transportation and legal services are adopting AI cautiously, focusing on mundane tasks while ensuring strict regulatory compliance.
- Tech Industry: The tech sector is more aggressive in AI adoption, with predictions of AI handling up to 80% of coding tasks by next year.
- Visual Design: AI image generators are transforming the fashion industry, shortening time-to-market for new collections.
AI in Healthcare: Potential and Challenges
- Diagnostic Capabilities: AI has shown potential in healthcare, outperforming human doctors in some diagnostic tasks.
- Hesitancy: Practitioners remain hesitant to fully embrace AI due to inconsistencies and the need for human oversight.
- Future Prospects: While AI’s limitations are real, its impact on healthcare is expected to grow, albeit slowly.
The Economic Impact of AI
- White Collar Jobs: AI is significantly impacting white collar process work, including call centers.
- Economic Concerns: Countries specialising in call centers are at risk of being swept away by AI, raising economic concerns.
- Preparedness: Nations must be prepared for the disruption caused by AI, ensuring economic stability and job security.
Looking Ahead: The Future of AI
- Industry Integration: Within the next decade, most industries will have some form of AI-driven operations.
- Human Oversight: Complete AI autonomy remains distant, with humans still needed for oversight and decision-making.
- Innovation: AI’s limitations in exploring new frontiers highlight the need for human curiosity and innovation.
As we navigate the exciting yet complex landscape of AI, it is crucial for us to approach its adoption with caution and deliberation. While AI offers immense potential, it also presents challenges that require careful consideration. Our cautious approach ensures that we maintain regulatory compliance, address inconsistencies, and prioritise human oversight. This balanced strategy will enable us to harness AI’s benefits while mitigating risks, paving the way for a sustainable and innovative future.
Join the Conversation:
How is your industry adapting to the rise of AI and AGI? We’d love to hear your experiences and thoughts on the future of these technologies. Don’t forget to subscribe for updates on AI and AGI developments and share your insights in the comments below.
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Business
Amazon’s Nova Set to Revolutionise AI in Asia?
Amazon’s Nova AI models are set to revolutionise the AI landscape in Asia with their multimodal generative capabilities.
Published
3 weeks agoon
December 4, 2024By
AIinAsia
TL;DR:
- Amazon Web Services (AWS) has launched Nova, a family of multimodal generative AI models, including text, image, and video generation capabilities.
- Nova models are optimised for speed, cost, and accuracy, with context windows supporting up to 2 million tokens by early 2025.
- AWS is planning to release speech-to-speech and any-to-any models in 2025, expanding Nova’s capabilities.
Amazon Web Services (AWS) has today made a groundbreaking announcement that may just revolutionise the industry
At its re:Invent conference, AWS unveiled Nova, a new family of multimodal generative AI models that promise to push the boundaries of what is possible with AI. This article delves into the capabilities of Nova, its potential impact on the AI landscape in Asia, and what the future holds for this innovative technology.
The Nova Family: A Comprehensive Suite of AI Models
The Nova family comprises four text-generating models—Micro, Lite, Pro, and Premier—each designed to cater to different needs and capabilities. Additionally, Nova Canvas and Nova Reel are dedicated to image and video generation, respectively.
Text-Generating Models: Micro, Lite, Pro, and Premier
- Micro: Optimised for speed, Micro can process and generate text with the lowest latency, making it ideal for quick responses.
- Lite: Capable of handling image, video, and text inputs, Lite offers a balanced mix of speed and versatility.
- Pro: Provides a balanced combination of accuracy, speed, and cost, suitable for a range of tasks.
- Premier: The most capable model, designed for complex workloads and creating tuned custom models.
“We’ve continued to work on our own frontier models,” Jassy said, “and those frontier models have made a tremendous amount of progress over the last four to five months. And we figured, if we were finding value out of them, you would probably find value out of them.”
Image and Video Generation: Canvas and Reel
- Canvas: Allows users to generate and edit images using prompts, with controls for colour schemes and layouts.
- Reel: Creates videos up to six seconds in length from prompts or reference images, with adjustable camera motion for pans, rotations, and zoom.
“[We’re trying] to limit the generation of harmful content,” he said.
Capabilities and Safeguards
Nova models are optimised for 15 languages, with a primary focus on English. They offer varying context windows, with Micro supporting up to 100,000 words and Lite and Pro supporting around 225,000 words. By early 2025, certain Nova models will expand to support over 2 million tokens, enhancing their processing capabilities.
AWS has implemented safeguards to ensure responsible use, including watermarking and content moderation. These measures aim to combat misinformation and harmful content generation.
Future Developments
AWS is already looking ahead, with plans to release a speech-to-speech model in Q1 2025 and an any-to-any model by mid-2025. These models will further expand Nova’s capabilities, enabling it to interpret verbal and nonverbal cues and deliver natural, human-like voices.
“You’ll be able to input text, speech, images, or video and output text, speech, images, or video,” Jassy said of the any-to-any model. “This is the future of how frontier models are going to be built and consumed.”
Wrapping Up: The Future of AI in Asia
The launch of Nova marks a significant milestone in the AI landscape, particularly in Asia. With its multimodal capabilities and focus on responsible use, Nova is poised to revolutionise industries ranging from content creation to data analysis. As AWS continues to innovate, the future of AI in Asia looks brighter than ever.
Join the Conversation
What excites you the most about Amazon’s Nova models? How do you envision these technologies shaping the future of AI in Asia? Share your thoughts and experiences with AI technologies in the comments below. Don’t forget to subscribe for updates on AI and AGI developments here. We’d love to hear your insights and continue the conversation!
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