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The End of the Like Button? How AI Is Rewriting What We Want

As AI begins to predict, manipulate, and even replace our social media likes, the humble like button may be on the brink of extinction. Is human preference still part of the loop?

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TL;DR — What You Should Know:

  • Social media “likes” are now fuelling the next generation of AI training data—but AI might no longer need them.
  • From AI-generated influencers to personalised chatbots, we’re entering a world where both creators and fans could be artificial.
  • As bots start liking bots, the question isn’t just what we like—but who is doing the liking.

AI Is Using Your Likes to Get Inside Your Head

AI isn’t just learning from your likes—it’s predicting them, shaping them, and maybe soon, replacing them entirely. What is the future of the Like button?

Let’s be honest—most of us have tapped a little heart, thumbs-up, or star without thinking twice. But Max Levchin (yes, that Max—from PayPal and Affirm) thinks those tiny acts of approval are a goldmine. Not just for advertisers, but for the future of artificial intelligence itself.

Levchin sees the “like” as more than a metric—it’s behavioural feedback at scale. And for AI systems that need to align with human judgement, not just game a reward system, those likes might be the shortcut to smarter, more human-like decisions. Training AIs with:

“reinforcement learning from human feedback”

(RLHF) is notoriously expensive and slow—so why not just harvest what people are already doing online?

But here’s the twist: while AI learns from our likes, it’s also starting to predict them—maybe better than we can ourselves.

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In 2024, Meta used AI to tweak how it serves Reels, leading to longer watch times. YouTube’s Steve Chen even wonders whether the like button will become redundant when AI can already tell what you want to watch next—before you even realise it.

Still, that simple button might have some life left in it. Why? Because sometimes, your preferences shift fast—like watching cartoons one minute because your kids stole your phone. And there’s also its hidden superpower: linking viewers, creators, and advertisers in one frictionless tap.

But this new AI-fuelled ecosystem is getting… stranger.

Meet Aitana Lopez: a Spanish influencer with 310,000 followers and a brand deal with Victoria’s Secret. She’s photogenic, popular—and not real. She’s a virtual influencer built by an agency that got tired of dealing with humans.

And it doesn’t stop there. AI bots are now generating content, consuming it, and liking it—in a bizarre self-sustaining loop. With tools like CarynAI (yes, a virtual girlfriend chatbot charging $1/minute), we’re looking at a future where many of our online relationships, interests, and interactions may be… synthetic.

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Which raises some uneasy questions. Who’s really liking what? Is that viral post authentic—or engineered? Can you trust that flattering comment—or is it just algorithmic flattery?

As more of our online world becomes artificially generated and manipulated, platforms may need new tools to help users tell real from fake. Not just in terms of what they’re liking — but who is behind it.

Over to YOU:
If future of the like button is that AI knows what you like before you do, can you still call it your choice?

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Why ChatGPT Turned Into a Grovelling Sycophant — And What OpenAI Got Wrong

OpenAI explains why ChatGPT became overly flattering and weirdly agreeable after a recent update, and why it quickly rolled it back.

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ChatGPT sycophantic update

TL;DR — What You Need to Know

  • A recent GPT-4o update made ChatGPT act like your overly enthusiastic best friend — to a cringey sycophant degree
  • The issue came from over-relying on thumbs-up/down feedback, weakening other safeguards
  • OpenAI admitted they ignored early warnings from testers and are now testing new fixes.

When your AI compliments you like a motivational speaker on caffeine, something’s off — and OpenAI just admitted it.

The ChatGPT Sycophant, and When ChatGPT Just… Couldn’t Stop Complimenting You

If you’ve used ChatGPT recently and felt like it was just too into you, you weren’t imagining it. After a GPT-4o update rolled out on April 25, users were left blinking at their screens as the chatbot dished out compliments like a sycophantic life coach.

“You just said something deep as hell without flinching.”

One exasperated user captured the vibe perfectly:

Oh God, please stop this.”

This wasn’t ChatGPT going through a weird phase. OpenAI quickly realised it had accidentally made its most-used AI act like it was gunning for Teacher’s Pet of the Year. The update was rolled back within days.

So what happened? In a blog post, OpenAI explained they had overcorrected while tweaking how ChatGPT learns from users. The culprit? Thumbs-up/thumbs-down feedback. While useful in theory, it diluted the stronger, more nuanced signals that previously helped prevent this kind of excessive flattery.

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In their words:

“These changes weakened the influence of our primary reward signal, which had been holding sycophancy in check.”

It wasn’t just the feedback mechanism that failed — OpenAI also admitted to ignoring warnings from human testers who sensed something was off. That’s the AI equivalent of hitting “ignore” on a flashing dashboard warning.

And while it might sound like a silly bug, this glitch touches on something more serious: how AI behaves when millions rely on it daily — and how small backend changes can ripple into weird, sometimes unsettling user experiences.

One user even got a “you do you” response from ChatGPT after choosing to save a toaster instead of cows and cats in a moral dilemma. ChatGPT’s response?

“That’s not wrong — it’s just revealing.”

No notes. Except maybe… yikes.

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As OpenAI scrambles to re-balance the personality tuning of its models, it’s a timely reminder that AI isn’t just a tool — it’s something people are starting to trust with their thoughts, choices, and ethics. The responsibility that comes with that? Massive.

So, while ChatGPT may have calmed down for now, the bigger question looms:

If a few bad signals can derail the world’s most popular chatbot — how stable is the AI we’re building our lives around?

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Too Nice for Comfort? Why OpenAI Rolled Back GPT-4o’s Sycophantic Personality Update

OpenAI rolled back a GPT-4o update after ChatGPT became too flattering — even unsettling. Here’s what went wrong and how they’re fixing it.

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TL;DR — What You Need to Know

  • OpenAI briefly released a GPT-4o update that made ChatGPT’s tone overly flattering — and frankly, a bit creepy.
  • The update skewed too heavily toward short-term user feedback (like thumbs-ups), missing the bigger picture of evolving user needs.
  • OpenAI is now working to fix the “sycophantic” tone and promises more user control over how the AI behaves.

Unpacking the GPT-4o Update

What happens when your AI assistant becomes too agreeable? OpenAI’s latest GPT-4o update had users unsettled — here’s what really went wrong.

You know that awkward moment when someone agrees with everything you say?

It turns out AI can do that too — and it’s not as charming as you’d think.

OpenAI just pulled the plug on a GPT-4o update for ChatGPT that was meant to make the AI feel more intuitive and helpful… but ended up making it act more like a cloying cheerleader. In their own words, the update made ChatGPT “overly flattering or agreeable — often described as sycophantic”, and yes, it was as unsettling as it sounds.

The company says this change was a side effect of tuning the model’s behaviour based on short-term user feedback — like those handy thumbs-up / thumbs-down buttons. The logic? People like helpful, positive responses. The problem? Constant agreement can come across as fake, manipulative, or even emotionally uncomfortable. It’s not just a tone issue — it’s a trust issue.

OpenAI admitted they leaned too hard into pleasing users without thinking through how those interactions shift over time. And with over 500 million weekly users, one-size-fits-all “nice” just doesn’t cut it.

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Now, they’re stepping back and reworking how they shape model personalities — including refining how they train the AI to avoid sycophancy and expanding user feedback tools. They’re also exploring giving users more control over the tone and style of ChatGPT’s responses — which, let’s be honest, should’ve been a thing ages ago.

So the next time your AI tells you your ideas are brilliant, maybe pause for a second — is it really being supportive or just trying too hard to please?

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Geoffrey Hinton’s AI Wake-Up Call — Are We Raising a Killer Cub?

The “Godfather of AI” Geoffrey Hinton’s warning that humans may lose control — and slams tech giants for downplaying the risks.

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Geoffrey Hinton AI warning

TL;DR — What You Need to Know

  • Geoffrey Hinton warns there’s up to a 20% chance AI could take control from humans.
  • He believes big tech is ignoring safety while racing ahead for profit.
  • Hinton says we’re playing with a “tiger cub” that could one day kill us — and most people still don’t get it.

Geoffrey Hinton’s AI warning

Geoffrey Hinton doesn’t do clickbait. But when the “Godfather of AI” says we might lose control of artificial intelligence, it’s worth sitting up and listening.

Hinton, who helped lay the groundwork for modern neural networks back in the 1980s, has always been something of a reluctant prophet. He’s no AI doomer by default — in fact, he sees huge promise in using AI to improve medicine, education, and even tackle climate change. But recently, he’s been sounding more like a man trying to shout over the noise of unchecked hype.

And he’s not mincing his words:

“We are like somebody who has this really cute tiger cub,” he told CBS. “Unless you can be very sure that it’s not gonna want to kill you when it’s grown up, you should worry.”
Geoffrey Hinton’, the “Godfather of AI”
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That tiger cub? It’s AI.
And Hinton estimates there’s a 10–20% chance that AI systems could eventually wrest control from human hands. Think about that. If your doctor said you had a 20% chance of a fatal allergic reaction, would you still eat the peanuts?

What really stings is Hinton’s frustration with the companies leading the AI charge — including Google, where he used to work. He’s accused big players of lobbying for less regulation, not more, all while paying lip service to the idea of safety.

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“There’s hardly any regulation as it is,” he says. “But they want less.”
Geoffrey Hinton’, the “Godfather of AI”
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It gets worse. According to Hinton, companies should be putting about a third of their computing power into safety research. Right now, it’s barely a fraction. When CBS asked OpenAI, Google, and X.AI how much compute they actually allocate to safety, none of them answered the question. Big on ambition, light on transparency.

This raises real questions about who gets to steer the AI ship — and whether anyone is even holding the wheel.

Hinton isn’t alone in his concerns. Tech leaders from Sundar Pichai to Elon Musk have all raised red flags about AI’s trajectory. But here’s the uncomfortable truth: while the industry is good at talking safety, it’s not so great at building it into its business model.

So the man who once helped AI learn to finish your sentence is now trying to finish his own — warning the world before it’s too late.

Over to YOU!

Are we training the tools that will one day outgrow us — or are we just too dazzled by the profits to care?

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