How is voice search different from typed search?

Voice queries are longer and more conversational; optimise your content to answer full questions rather than just keywords.

Why is visual search important?

Consumers increasingly use visual search to find products; images with clear metadata and local relevance are more likely to appear.

Which languages should I optimise for?

Optimise for the languages your customers speak; in Southeast Asia this may include Thai, Vietnamese, Bahasa or Tagalog depending on your markets.

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Guide

Intermediate

Gemini

E-commerce Managers

Southeast Asia

Voice and Visual Search Optimisation for Southeast Asian Brands

Voice Search; Visual Search; SEO

AI Snapshot

The TL;DR: what matters, fast.

Voice and visual search adoption is growing in SEA
Optimise content with natural language and descriptive metadata
Use local languages and cultural references for better results

Perfect For

E-commerce managers and SEO specialists targeting Southeast Asian markets

AI-powered image recognition and voice search are increasingly popular in markets like Thailand and the Philippines; preparing your content ensures your brand appears in these search results.

Understanding Voice and Visual Search

Voice search relies on natural language queries spoken to assistants and visual search identifies objects in images; both use machine learning and require accurate metadata and context.

Optimisation Framework

Identify voice search queries your customers use; create conversational content that answers those questions; label images with descriptive alt text and ensure your site loads quickly; for visual search provide multiple images and local context.

Common Mistakes and How to Fix Them

Avoid using only English keywords or forgetting to add alt tags or failing to describe images accurately; fix by incorporating local languages and descriptive phrases and regularly auditing your site for accessibility.

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Prompts

Voice Q&A

Craft voice search answers

Write three concise spoken answers to the question 'Where can I buy organic rice in Bangkok?' that could be used by a voice assistant.

Image Alt Text

Describe product images

Create descriptive alt text for an image of a traditional Vietnamese áo dài dress being worn at a Tet celebration.

Local Keyword Research

Identify voice search terms

List five Thai or Tagalog phrases that customers might use when searching for vegan restaurants via voice assistants.

Frequently Asked Questions

Ready to experiment?

Pick one of these prompts and see where it takes you. The interesting bit is not just getting results - it is discovering what happens when you tweak the parameters or combine different approaches. If you end up with something unexpected (whether that is brilliantly unexpected or amusingly terrible), we would genuinely love to see it.

Share your results, your variations, or the weird tangents you went down trying to get things just right. That is often where the best insights come from: the collective trial and error of people actually using these tools in practice.

And if you found this useful, we have got plenty more practical how-to guides covering everything from creating images for your blog to helping you automate boring work tasks. Each one is built the same way: real techniques, actual examples, no fluff.

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