AI search engines in 2024 are transforming the online search experience, offering real-time, conversational answers based on up-to-date information.,Perplexity AI excels as the best overall AI search engine, merging AI chatbot features with traditional search engine capabilities.,Microsoft Bing, Google, You.com, and Brave have integrated AI into their platforms, enhancing user experience and providing strong alternatives.
AI Search Engines: Elevating Online Searches
In 2024, these AI search engines are revolutionising web searches, offering users real-time, conversational answers based on the latest online data.
AI Search Engines of 2024: A Deep Dive
To help you navigate this new landscape, we've tested and compared the top AI search engines available in Asia. We've examined user interfaces, search results, suggestions, and overall performance to provide a comprehensive evaluation.
Perplexity AI: The Pinnacle of AI Search Engines
Perplexity AI stands out as the best overall AI search engine, combining the best features of AI chatbots and traditional search engines. Its interface seamlessly blends AI-generated answers with search results, including images, footnotes, and links. This makes Perplexity AI a comprehensive and compelling choice for users. For more on how Perplexity stacks up against other AI, read our article: Perplexity vs ChatGPT vs Gemini - five challenges, three contenders. Link.
Key features of Perplexity AI:
Built from scratch as an AI search engine,Designed to combine AI chatbot and search engine capabilities,Offers conversational, concise answers with footnotes and links,Provides a "related" section for further discovery,Free to use without the need for an account
Microsoft Bing: AI Integration at Its Finest
Microsoft's Bing search engine has integrated its AI chatbot, Copilot, resulting in a significant increase in daily active users. With its minimal design and GPT-4-powered insights, Bing offers a competitive AI search experience without overwhelming users. Link.
Key features of Microsoft Bing:
Integration of Copilot AI chatbot into the existing search engine,Uses GPT-4 for high-quality responses,AI insights displayed in a compact, non-intrusive manner,Option to expand AI-enabled insights or ignore them for traditional search results,Attracted over 40 million new users in the past year
Google: A Trusted Name with AI Enhancements
For loyal Google users, the Search Generative Experience (SGE) brings AI-generated insights to familiar territory. Although the AI insights take up considerable screen space, Google's opt-in approach allows users to experience AI's benefits while maintaining a sense of control. Link. You can also learn more about Google's AI Overviews (with ads!) coming to APAC.
Key features of Google SGE:
AI-generated insights integrated into the Google search engine,Opt-in for AI overviews in search results,Automatic display of AI insights for relevant search queries,Enhanced shopping assistance with AI capabilities,Announced at Google I/O 2024, now available to all users in the US
You.com: AI Search with a Chatbot Interface
You.com offers an AI search engine with a chatbot-like interface, providing real-time web results and conversational responses. Its design appeals to users who prefer interacting with AI chatbots while still accessing current web information. Link.
Key features of You.com:
AI search engine with a chatbot-style interface,Delivers real-time web results and conversational responses,Includes footnotes for source verification and further exploration,Offers a "People also ask" section and a "Private Mode"
Brave Search: Privacy-Focused AI Search
Brave Search combines AI capabilities with a focus on user privacy and security. Its "Answer with AI" feature provides AI-generated insights while maintaining the security features users appreciate. Link.
Key features of Brave Search:
Integration of AI capabilities into the privacy-focused Brave Search engine,Offers AI-generated insights alongside search results,Provides "context" links for source verification,Available as a standalone browser or search engine,Prioritizes user privacy and security
The Impact of AI Search Engines on User Experience
AI search engines significantly improve user experience by providing conversational answers, offering contextual information, and streamlining the search process. These engines enable users to access up-to-date information more efficiently, making them indispensable tools for modern web searches. A recent study by the Pew Research Center highlights how people are interacting with AI in their daily lives, including search. Read the study here.
Embracing the Future of AI Search Engines in Asia
As AI continues to reshape the online search experience, these search engines demonstrate the potential of combining conversational AI with up-to-date information. With their unique features and approaches, each engine caters to different user preferences and needs. For a broader look at the region, explore APAC AI in 2026: 4 Trends You Need To Know.
Choosing the Right AI Search Engine for You
When selecting an AI search engine, consider your priorities, such as user interface, search results presentation, privacy, and additional features. This will help you determine which AI search engine is the best fit for your needs.
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Have you tried any of these AI search engines? Share your experiences below and let us know which one is your favourite. Stay updated on AI and AGI developments in Asia by subscribing to our newsletter!
Latest Comments (2)
Spot on, mate! These AI search engines truly elevate the game. I find them quite clever for complex queries.
This is brilliant, a proper game-changer! I’ve been using Google for yonks, but AI search engines sound like a real step up. I wonder if these new platforms will eventually be able to understand more nuanced Tagalog queries, given how complex our language can be with its prefixes and infixes? That would be truly helpful.
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